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City Edmonton, Alberta
Broadcast area Edmonton, Alberta
Branding Up! 99.3
Slogan "Edmonton's Feel Good Music"
Frequency 99.3 MHz (FM)
First air date December 8, 2005
Format Adult hits
ERP vertical polarization:
25,000 watts
horizontal polarization:
100,000 watts
HAAT 272 meters (892 ft)
Class C1
Transmitter coordinates 53°24′13.5″N 113°20′49″W / 53.403750°N 113.34694°W / 53.403750; -113.34694Coordinates: 53°28′44.7″N 113°29′7.6″W / 53.479083°N 113.485444°W / 53.479083; -113.485444 (Magic 99)
Callsign meaning C I UP
Former callsigns CHMC-FM (2005-2010)
Owner Jim Pattison Group
Sister stations CKNO-FM
Webcast [1]

CIUP-FM is a Canadian radio station, broadcasting at 99.3 FM in Edmonton, Alberta. The station broadcasts an adult hits format using its on-air branding "Up! 99.3". The station is owned by Jim Pattison Group.


The station received approval by the CRTC in July 2005 [1] and was launched in September of that year for on-air testing. The station officially debuted on December 8, 2005 at 2 PM as CHMC-FM with a smooth jazz format branded as "Magic 99". Magic's first song was Michael Bublé's Sway.

On October 19, 2010, the station dropped its five-year-old smooth jazz format, in favor of its current adult hits format as up! 99.3, and adopted its current callsign. UP!'s first song was "Don't Stop" by Fleetwood Mac. The launch was simulcasted on Global TV Edmonton. According to the station's website, Up! 99.3 plays a wide upbeat mix of music that makes you feel good describing itself as feel good music, the station plays a wide mix of classic songs from the late 1960s through the 80s with some currents/recurrents, along with 90s and 2000s music. Unlike most adult hits stations, CIUP-FM leans towards heavier music.

On August 17, 2011, Rawlco Communications received CRTC approval to change the technical parameters of the station by increasing the effective height of antenna above average terrain from 148.4 to 272 meters and by relocating its transmitter.[2]

On July 10, 2014, Rawlco announced the sale of its Edmonton radio stations to The Jim Pattison Group.[3]


  1. ^ Broadcasting Decision CRTC 2005-335, Use of frequency 99.3 MHz by the new English-language FM radio station in Edmonton, CRTC, July 20, 2005
  2. ^ Broadcasting Decision CRTC 2011-503, CIUP-FM Edmonton – Technical change, CRTC, August 17, 2011
  3. ^ "Rawlco sells radio stations in P.A., N.B. and Meadow lake". The Star-Phoenix. July 10, 2014. Retrieved July 21, 2014. 

External links[edit]