Cadbury Dairy Milk: Difference between revisions
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|image=[[Image:Dairy Milk Bars.png|200px|The bar packaging designs of last 102 years, with the oldest to the back]] |
|image=[[Image:Dairy Milk Bars.png|200px|The bar packaging designs of last 102 years, with the oldest to the back]] |
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|type=[[Confectionery]] |
|type=[[Confectionery]] |
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|currentownerGeraldine Anne Mcchutcheon |
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|currentowner=[[Cadbury plc]] |
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|origin={{flagcountry|UK}} |
|origin={{flagcountry|UK}} |
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|introduced=1905 |
|introduced=1905 |
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Dr.Celine Mitchell made important changes to the Cadbury Dairy Milk bar, such as adding more chocolate and "half a glass of milk per 200 g". |
Dr.Celine Mitchell made important changes to the Cadbury Dairy Milk bar, such as adding more chocolate and "half a glass of milk per 200 g". |
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On Wednesday |
On Wednesday 14th March Cadbury Dairy Milk announced its [[Fairtrade]] accreditation, to be completed in Autumn 2009. The progress of obtaining Fairtrade certification is being covered on a [http://cadburydairymilk.typepad.com blog] edited by Cadbury. |
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==Advertising== |
==Advertising== |
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In 2004, Cadbury's started a series of [[television]] advertisements in the [[United Kingdom]] and [[Ireland]] featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk. |
In 2004, Cadbury's started a series of [[television]] advertisements in the [[United Kingdom]] and [[Ireland]] featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk. |
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In 2005, Cadbury's original Dairy Milk bar celebrated its |
In 2005, Cadbury's original Dairy Milk bar celebrated its 1000th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the [[United States]] under the Cadbury label, but it is manufactured by the [[Hershey's]] company in [[Pennsylvania]]. |
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In 2007, Cadbury's launched a new advertising campaign entitled ''[[Gorilla (Cadbury)|Gorilla]]'', from a new in-house production company called [http://www.aglassandahalffullproductions.com/ "Glass And A Half Full Productions"] <ref>[http://www.aglassandahalffullproductions.com Glass And A Half Full Productions]</ref>. The advert was premièred during the season finale of [[Big Brother 2007 (UK)|Big Brother 2007]], and consists of a [[gorilla]] at a drum kit, drumming along to the [[Phil Collins]] song "[[In The Air Tonight]]". <ref>[http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=481196&in_page_id=1773 The Daily Mail, Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad]</ref>. It is supposed to relate the joy of playing drums to that of eating a chocolate bar.<ref>[http://news.independent.co.uk/media/article2537369.ece The Independent, Advertising: Spot the link between a gorilla and chocolate]</ref> The advert has now become extremely popular with over two million views on Youtube, and put the Phil Collins hit back into the UK charts. |
In 2007, Cadbury's launched a new advertising campaign entitled ''[[Gorilla eating (Cadbury)|Gorilla]]'', from a new in-house production company called [http://www.aglassandahalffullproductions.com/ "Glass And A Half Full Productions"] <ref>[http://www.aglassandahalffullproductions.com Glass And A Half Full Productions]</ref>. The advert was premièred during the season finale of [[Big Brother 2007 (UK)|Big Brother 2007]], and consists of a [[gorilla]] at a drum kit, drumming along to the [[Phil Collins]] song "[[In The Air Tonight]]". <ref>[http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=481196&in_page_id=1773 The Daily Mail, Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad]</ref>. It is supposed to relate the joy of playing drums to that of eating a chocolate bar.<ref>[http://news.independent.co.uk/media/article2537369.ece The Independent, Advertising: Spot the link between a gorilla and chocolate]</ref> The advert has now become extremely popular with over two million views on Youtube, and put the Phil Collins hit back into the UK charts. |
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On [[28 March]] [[2008]]<ref>[http://www.birminghammail.net/news/birmingham-news/2008/03/28/new-cadbury-advert-to-be-broadcast-tonight-97319-20688692/ Birmingham Mail - New Cadbury Advert to be Broadcast Tonight]</ref>, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a Mexican airport racing to the tune of [[Queen (band)|Queen]]'s "[[Don't Stop Me Now]]". The ad campaign ran at the same time as the problems at [[London Heathrow Terminal 5|Heathrow Terminal 5]] with baggage handling; in the advert baggage was scattered across the runway.<ref>[http://news.bbc.co.uk/1/hi/magazine/7417366.stm BBC NEWS | Magazine | Water on the brains<!-- Bot generated title -->]</ref> |
On [[28 March]] [[2008]]<ref>[http://www.birminghammail.net/news/birmingham-news/2008/03/28/new-cadbury-advert-to-be-broadcast-tonight-97319-20688692/ Birmingham Mail - New Cadbury Advert to be Broadcast Tonight]</ref>, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a Mexican airport racing to the tune of [[Queen (band)|Queen]]'s "[[Don't Stop Me Now]]". The ad campaign ran at the same time as the problems at [[London Heathrow Terminal 5|Heathrow Terminal 5]] with baggage handling; in the advert baggage was scattered across the runway.<ref>[http://news.bbc.co.uk/1/hi/magazine/7417366.stm BBC NEWS | Magazine | Water on the brains<!-- Bot generated title -->]</ref> |
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In January 2009, another new advert was released, of two children moving their [[Eyebrows (advert)|eyebrows up and down rapidly]] to a set electro-funk beat: "Don't Stop the Rock" by [[Pretty Tony|Freestyle]].<ref>http://www.guardian.co.uk/media/video/2009/jan/23/cadbury-eyebrow-ad</ref> |
In January 2009, another new advert was released, of two children moving their [[Eyebrows (advert)|eyebrows up and down rapidly]] to a set electro-funk beat: "Don't Stop the Rock" by [[Pretty Tony|Freestyle]].<ref>http://www.guardian.co.uk/media/video/2009/jan/23/cadbury-eyebrow-ad</ref> |
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CADBURY TASTES LIKE SHIT AND MAKES YOU FAT- NEWS |
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==Second Recall== |
==Second Recall== |
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On [[September 14]], [[2007]], [[Cadbury plc|Cadbury Schweppes]] investigated a [[manufacturing]] [[error]] over [[allergy]] [[warnings]], recalling for the second time in two [[years]] thousands of [[chocolate bars]]. A [[printing]] [[mistake]] at [[Keynsham]] [[factory]], [[Bristol]] resulted in the [[omission]] of [[Nut (fruit)|nut]] [[allergy]] [[labels]] from 250g Dairy Milk Double [[Chocolate]] [[bars]]. Cadbury was fined £1 million in July due to its [[products]] having been found to have been at risk of [[infection]] with [[salmonella]] (at [[Marlbrook]] factory, near [[Leominster]] in [[Herefordshire]]). They spent a further £30 million decontaminating the factory.<ref>[http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article2456483.ece TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning]</ref> |
On [[September 14]], [[2007]], [[Cadbury plc|Cadbury Schweppes]] investigated a [[manufacturing]] [[error]] over [[allergy]] [[warnings]], recalling for the second time in two [[years]] thousands of [[chocolate bars]]. A [[printing]] [[mistake]] at [[Keynsham]] [[factory]], [[Bristol]] resulted in the [[omission]] of [[Nut (fruit)|nut]] [[allergy]] [[labels]] from 250g Dairy Milk Double [[Chocolate]] [[bars]]. Cadbury was fined £1 million in July due to its [[products]] having been found to have been at risk of [[infection]] with [[salmonella]] (at [[Marlbrook]] factory, near [[Leominster]] in [[Herefordshire]]). They spent a further £30 million decontaminating the factory.<ref>[http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article2456483.ece TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning]</ref> |
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Revision as of 08:23, 12 March 2009
| The bar packaging designs of last 102 years, with the oldest to the back | |
| Product type | Confectionery |
|---|---|
| Country |  United Kingdom |
| Introduced | 1905 |
| Related brands | Cadbury products |
| Markets | World |
| Website | http://www.cadbury.co.uk/EN/CTB2003/product_info/dairy_milk/ |
Dairy Milk is a brand of chocolate bar made by Cadbury. This bar is popular in several countries around the world. It was introduced in 1905.
Overview
There are a number of varieties including Fruit & Nut and Whole Nut. A 'Fruit' variety (without the nuts) was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into a branding. For example Wispa bars were phased out and replaced by "Dairy Milk Bubbly". As of 2006, there are fifteen varieties of Dairy Milk produced in the UK, the newest of which is Double Chocolate. Many of the new Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland. Dairy Milk itself is also manufactured in France and all these products are sold in the UK.
Wispa bars are now available in the UK and Ireland following a trial run in October 2007. Due to a positive response, as of the week beginning 22/09/08, Wispa is once again available mainstream on a permanent basis.
In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g Wafer version of the bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.[citation needed]
Several reformulated versions are sold in the United States as the FDA does not allow products that replace cocoa butter with vegetable fat to be called chocolate. Dr.Celine Mitchell made important changes to the Cadbury Dairy Milk bar, such as adding more chocolate and "half a glass of milk per 200 g".
On Wednesday 14th March Cadbury Dairy Milk announced its Fairtrade accreditation, to be completed in Autumn 2009. The progress of obtaining Fairtrade certification is being covered on a blog edited by Cadbury.
Advertising
Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir.
On 9 March 1976, American singer Neil Diamond performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008.
In 2004, Cadbury's started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.
In 2005, Cadbury's original Dairy Milk bar celebrated its 1000th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by the Hershey's company in Pennsylvania.
In 2007, Cadbury's launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions" [1]. The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In The Air Tonight". [2]. It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[3] The advert has now become extremely popular with over two million views on Youtube, and put the Phil Collins hit back into the UK charts.
On 28 March 2008[4], the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a Mexican airport racing to the tune of Queen's "Don't Stop Me Now". The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[5]
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008[6]
In January 2009, another new advert was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[7] CADBURY TASTES LIKE SHIT AND MAKES YOU FAT- NEWS
Second Recall
On September 14, 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Keynsham factory, Bristol resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars. Cadbury was fined £1 million in July due to its products having been found to have been at risk of infection with salmonella (at Marlbrook factory, near Leominster in Herefordshire). They spent a further £30 million decontaminating the factory.[8]
Fair Trade
In January 2009, Cadbury announced that all chocolate purchases to be used in the production of Dairy Milk products would be made according to "fair trade" standards.
Varieties
United Kingdom
Current
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Whole Nut - hazelnuts
- Cadbury Dairy Milk Caramel
- Cadbury Dairy Milk Bubbly (No longer sold in UK, as of 2008)
- Cadbury Dairy Milk Double Choc
- Cadbury Dairy Milk Turkish delight
- Cadbury Dairy Milk with Crunchie Bits
- Cadbury Dairy Milk Apricot Crumble Crunch
- Cadbury Dairy Milk Cranberry and Granola
- Cadbury Dairy Milk wowie
- Cadbury Creme Egg
- Cadbury Creme Egg Twisted
Former
- Cadbury Dairy Milk Orange - orange flavoured
- Cadbury Dairy Milk Mint Chips (until 2008)
- Cadbury Dairy Milk Orange Chips
- Cadbury Dairy Milk Shortcake Biscuit (until 2008)
- Cadbury Dairy Milk with Creme Egg
- Cadbury Dairy Milk Crispies - rice crispies
- Cadbury Dairy Milk Almond & Honey (2006)
- Cadbury Dairy Milk Tasters[9]
- Cadbury Dairy Milk Wafer
Many of these varieties were available before their recent mainstream releases. They can be found, alongside other exotic varieties, in speciality Cadbury shops.
Republic of Ireland
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Whole Nut - hazelnuts
- Cadbury Dairy Milk Caramello - caramel
- Cadbury Dairy Milk Double Choc
- Cadbury Dairy Milk Tiffin - biscuits and raisins
- Cadbury Dairy Milk Coconut Rough
- Cadbury Dairy Milk Turkish - Turkish delight
- Cadbury Dairy Milk Mint Crisp
- Cadbury Dairy Milk Golden Crisp - Crunchie pieces
Australia and New Zealand
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Roast Almond
- Cadbury Dairy Milk Brazil Nut
- Cadbury Dairy Milk Cashew
- Cadbury Dairy Milk Macadamia
- Cadbury Dairy Milk Coconut Rough
- Cadbury Dairy Milk Mousse - chocolate mousse
- Cadbury Dairy Milk Caramel Whip - caramel and nougat
- Cadbury Dairy Milk Chocolate Whip - chocolate and nougat
- Cadbury Dairy Milk Marble
- Cadbury Dairy Milk Peppermint
- Cadbury Dairy Milk Breakaway
- Cadbury Dairy Milk Caramello - caramel
- Cadbury Dairy Milk Rocky Road - marshmallows, cherry flavoured jellies, peanuts and coconut
- Cadbury Dairy Milk Snack- caramel, pineapple, orange, Turkish delight, strawberry and coconut ice.
- Cadbury Dairy Milk Top Deck - milk chocolate and white chocolate)
- Cadbury Dairy Milk Triple Decker - milk chocolate, white chocolate and a third layer (see notes below)
- Cadbury Dairy Milk Three Wishes - milk chocolate, white chocolate and dark chocolate
- Cadbury Dairy Milk Black Forest
- Cadbury Dairy Milk Turkish Delight
- Cadbury Dairy Milk Duo - double choc
- Cadbury Dairy Milk Mint Chips
- Cadbury Dairy Milk Malt Crisp
- Cadbury Dairy Milk with Crunchie
- Cadbury Dairy Milk Desserts Banoffee Pie
- Cadbury Dairy Milk Desserts Boysenberry Shortcake
- Cadbury Dairy Milk Desserts Crème Brulee
- Cadbury Dairy Milk Desserts Fudge Brownie
- Cadbury Dairy Milk Desserts Lemon Cheesecake
These are the more popular varieties. Other versions such as Swiss Chalet, are trialled from time to time. The third layer of the Triple Decker has been changed several times, since 2000 these have included caramel, strawberry, raspberry, and mint.
In Australian slang, a cadbury is a person that gets drunk easily. This stems from the "Glass and a Half" advertisements and is popular in youth culture. [citation needed]
Canada
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Almond
- Cadbury Dairy Milk Bubbly
- Cadbury Dairy Milk Mint Menthe
- Cadbury Dairy Milk Orange
- Cadbury Dairy Milk Peanut Butter
- Cadbury Caramilk - caramel
External links
- Glass And A Half Full Productions website for Cadbury Dairy Milk
- Cadbury's Brand stories: Dairy Milk
- Economics Times of India: Cadbury to relaunch Dairy Milk
- www.snackspot.org.uk - Confirmed sightings: Cadbury Dairy Milk Bubbly and Crispies and Shortcake Biscuit
- The Grocer Top Products Survey 2005, 17 December 2005
See also
- Cultural icon
- List of cultural icons of England
- International Reaction to the 2008 Chinese Milk Scandal
References
- ^ Glass And A Half Full Productions
- ^ The Daily Mail, Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad
- ^ The Independent, Advertising: Spot the link between a gorilla and chocolate
- ^ Birmingham Mail - New Cadbury Advert to be Broadcast Tonight
- ^ BBC NEWS | Magazine | Water on the brains
- ^ Sweney, Mark (2008-09-05). "Cadbury brings back gorilla ad with Bonnie Tyler remix". guardian.co.uk. Guardian News and Media. Retrieved 2008-09-28.
- ^ http://www.guardian.co.uk/media/video/2009/jan/23/cadbury-eyebrow-ad
- ^ TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning
- ^ http://www.chocolatemission.net/2008/05/may-29th-cadbury-dairy-milk-tasters.html