Cadena Salsoul

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WPRM-FM
Broadcast areaPuerto Rico
FrequencyWPRM: 99.1 MHz (HD Radio)


WIVA: 100.3 MHz (HD Radio)


WRIO: 101.1 MHz
Branding99.1 Salsoul
Programming
FormatSpanish tropical
Ownership
Owner
  • Uno Radio Group
  • (Arso Radio Corporation)
WFID, WZAR, WFDT, WUNO, WPRP, WORA, WCMN, WNEL, WTOK-FM, WCMN-FM, WMIO, WLEO
History
First air date
April 1959
Former call signs
WPRM-FM: none
WIVA-FM: none
WRIO: WMTT (1983-1986)
Former frequencies
WPRM-FM: 98.5 (1959-2013)
WIVA-FM: none
WRIO: none
Technical information
Facility ID2875 WPRM-FM
2876 WIVA-FM
20591 WRIO-FM
ClassB
ERP25,000 watts WPRM-FM
22,000 watts WIVA-FM
20,000 watts WRIO
HAAT580.6 meters WPRM-FM
614.0 meters WIVA-FM
20.7 meters WRIO
Transmitter coordinates
18°6′47.00″N 66°3′6.00″W / 18.1130556°N 66.0516667°W / 18.1130556; -66.0516667 WPRM-FM
18°9′7.00″N 66°59′15.00″W / 18.1519444°N 66.9875000°W / 18.1519444; -66.9875000 WIVA-FM
Links
Websitesalsoul.com/

Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico, one of Arbitron's most competitive market (over 70 stations "make the book").

The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986.[citation needed] In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.

The WPRM-FM and WIVA-FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering,[clarification needed] spots could be sold locally on either signal for smaller retail accounts.

Since June 24, 2013 and after 58 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.

Programming

External links