Cadena Salsoul
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Broadcast area | Puerto Rico |
Frequency | WPRM: 99.1 MHz (HD Radio)
WRIO: 101.1 MHz |
Branding | 99.1 Salsoul |
Programming | |
Format | Spanish tropical |
Ownership | |
Owner |
|
WFID, WZAR, WFDT, WUNO, WPRP, WORA, WCMN, WNEL, WTOK-FM, WCMN-FM, WMIO, WLEO | |
History | |
First air date | April 1959 |
Former call signs | WPRM-FM: none WIVA-FM: none WRIO: WMTT (1983-1986) |
Former frequencies | WPRM-FM: 98.5 (1959-2013) WIVA-FM: none WRIO: none |
Technical information | |
Facility ID | 2875 WPRM-FM 2876 WIVA-FM 20591 WRIO-FM |
Class | B |
ERP | 25,000 watts WPRM-FM 22,000 watts WIVA-FM 20,000 watts WRIO |
HAAT | 580.6 meters WPRM-FM 614.0 meters WIVA-FM 20.7 meters WRIO |
Transmitter coordinates | 18°6′47.00″N 66°3′6.00″W / 18.1130556°N 66.0516667°W WPRM-FM 18°9′7.00″N 66°59′15.00″W / 18.1519444°N 66.9875000°W WIVA-FM |
Links | |
Website | salsoul.com/ |
Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico, one of Arbitron's most competitive market (over 70 stations "make the book").
The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986.[citation needed] In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The WPRM-FM and WIVA-FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering,[clarification needed] spots could be sold locally on either signal for smaller retail accounts.
Since June 24, 2013 and after 58 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.
Programming
- La Perrera
- El Show de Jesse y Bebe
- Agitando El Show
- SalSoul en la Noche
External links
- Official website
- Propulsor de una radio revolucionaria (Spanish)
- WPRM in the FCC FM station database
- WPRM in Nielsen Audio's FM station database
- WIVA in the FCC FM station database
- WIVA in Nielsen Audio's FM station database