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Camel Trophy

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The Camel Trophy was a vehicle-oriented competition that was held annually between 1980 and 2000, and it was best known for its use of Land Rover vehicles over challenging terrain.

Events

The Camel Trophy began in 1980 with a transit of the Trans-Amazonian highway, subsequent events have been called "the Olympics of 4×4". They were all about adventure and exploration. Over the next eight years, the expeditions crossed Sumatra, Papua New Guinea, Zaire, Brazil, Borneo, Australia, Madagascar (the first north-south crossing) and Sulawesi before returning to the Amazon. These grueling tests of human endurance brought together teams from around the world in the hope of triumphing in some of the most treacherous off-road conditions imaginable. Teamwork and camaraderie were crucial. The competitive element came in a series of "Special Tasks," such as winching and timed driving routes, in which the national teams competed against each other.

In the 1990s, the Camel Trophy headed to Siberia and the USSR, followed by Tanzania, Burundi, Guyana, Argentina, Paraguay, Chile (the "Road to Hell" event), Belize, Mexico, Guatemala, El Salvador, Honduras (controversially serving 500 out-of-season lobster at a dinner), Kalimantan (a thousand miles and 18 rollovers to celebrate the first crossing of the island 100 years previously) and Mongolia. The Camel Trophy however, did not simply change venue; over the years, the event evolved from a mud-plugging expedition to involve elements of adventure sport, such as kayaking, mountain biking and winter sports. Teams were selected by each competing nation in competitions held nationally, designed to test the athletic, engineering and driving prowess of potential candidates.

Although the events affected the environment through which they travelled, there were ways in which the Camel Trophy benefited the local society or environment. In 1993, for example, the teams worked through the night to build an environmental monitoring station in the jungle so biologists could accurately study the flora and fauna of an area which had barely been explored previously. In all the events, the convoy's progress reopened roads and tracks which had fallen into disuse and frequently rebuilt bridges and repaired sections of damaged tracks.

In 1998 the Camel Trophy returned to Argentina and Chile for the penultimate Tierra del Fuego event. The Land Rover Freelander made its debut and was used to speed the competitors six thousand miles across the remote and snowy environment. Outdoor pursuits dominated the event. Shortly afterwards, Land Rover, a major sponsor, felt that the Camel Trophy was moving away from adventure and exploration and a news release indicated they would not sponsor future events. This ultimately led to the cancellation of the 1999 event which was planned for Peru.

"We have enjoyed a unique relationship with the Camel Trophy event over almost two decades and it has played a major role in sustaining the image of Land Rover as the manufacturer of the best 4x4's in the world. However, with the changing character of the event it will no longer provide us with an active demonstration of Land Rover's brand essence - limitless capability. We wish Camel Trophy every success with their new format. As for Land Rover, future activities will concentrate on our customer base with the emphasis very much on rugged off-road adventure." Martin Runnacles, Rover Group Marketing Director

In 2000 the Camel Trophy returned with a new style of event. It developed the spirit of the Tierra del Fuego event and the Camel brand but with the 32 competitors exploring Tonga and Samoa in RIB powerboats. This event was the single most successful Camel Trophy event as both a sporting activity and a Camel PR and marketing exercise. At this time the international brands of RJ Reynolds (which included Worldwide Brand Inc, the owners of the CT brand) were in the process of being sold to Japan Tobacco Inc. JTI subsequently chose to change direction and instead concentrate on the Camel Active fashion brand. It was to be the last Camel Trophy event.

Vehicles

The Camel Trophy originated in 1980 with three Jeep-equipped German teams exploring the Amazon Basin. After that first event, the organisers turned to Land Rover and over the course of the next twenty years, all of the Land Rover vehicle range were used. Range Rover,Land Rover Series III, Land Rover Defender, Land Rover Discovery and Freelander vehicles all appeared in the distinctive "sandglow" colour scheme.

The vehicles were heavily modified by Land Rover Special Vehicles with a range of expedition, recovery and safety equipment, including:

  • Safety Devices roll cages
  • Under body protection and steering guards
  • Modified electrical systems
  • Winches
  • Dixon Bate tow hitches and recovery points
  • Mantec snorkels
  • Transmission breathers
  • Michelin XCL or BF Goodrich Mud Terrain tyres
  • Upgraded suspension and transmission components
  • Auxiliary fuel tanks
  • Webasto fuel burning heaters
  • Brownchurch / Safety Devices roof racks
  • Hella driving, spot, fog, convoy and work lamps
  • Brownchurch Bull bars and bush wires
  • Flag poles
  • Event plaques, decals and sponsor logos (including Camel Trophy Adventure Wear/Bags/Boots/Watches, Lee Cougan, Perception, Sony, Scott USA, Safety Devices, Land Rover,
  • Fjällräven, Warn, Malaysia Airlines, Superwinch, Royal Dutch Shell, Shell, Avon)
  • Expedition tools, Jerry cans, Pelican cases, Zarges boxes, high lift or New Concept air jacks, sand ladders, axes, ropes, drawbars, spades.
  • Garmin, Terratrip and other navigation and communication equipment

Generally speaking, except for support and specialist vehicles, the Land Rovers were only used for one event. Some competitors purchased their vehicles and many remained in the host country. Consequently, those vehicles that returned to the United Kingdom were highly sought after as they were low mileage - but they were "Camel Trophy miles". They were stripped of most of their equipment by Land Rover before they were released and restoring the vehicles to their original condition is expensive and time-consuming.

List of events and vehicles used

[1]

Year Location Team Vehicles Support Vehicles
1980 Trans-Amazonian Highway Ford U50's (License built Jeep CJ5's)
1981 Sumatra Range Rover Range Rover
1982 Papua New Guinea Range Rover Range Rover
1983 Zaire Land Rover Series III 88" Series III 109"
1984 Brazil Land Rover One-Ten One Ten
1985 Borneo Ninety One Ten
1986 Australia Ninety One Ten
1987 Madagascar Range Rover TD Range Rover TD
1988 Sulawesi One Ten One Ten
1989 The Amazon One Ten One Ten
1990 Siberia USSR Discovery 200tdi (3-door) One Ten & 127"
1991 Tanzania Burundi Discovery 200tdi One Ten
1992 Guyana Discovery 200tdi Defender 110 200tdi
1993 Sabah-Malaysia Discovery 200tdi Defender 110 200tdi
1994 Argentina Paraguay Chile Discovery 200tdi Defender 110 200tdi
1995 Mundo Maya Discovery 300tdi Defender 110 300tdi
1996 Kalimantan Discovery 300tdi Defender 110 300tdi
1997 Mongolia Discovery 300tdi Defender 110 300tdi
1998 Tierra del Fuego Freelander Defender 110 300tdi
1999 no event
2000 Tonga-Samoa Ribtec 655 Honda CRV and Defender 110 HCPU

Event results

Over the 18-year period in which the Camel Trophy featured Land Rover vehicles, Italy ultimately won the Camel Trophy three times - in 1982, 84 and 87. The Netherlands, France, Germany and Turkey all won the Camel Trophy twice.[1]

Year Camel Trophy Winners Winning Competitors' Names Team Spirit Award Special Tasks Award Land Rover Award
1980 N/A Klaus Karttna-Dircks and Uwe Machel N/A N/A N/A
1981 West Germany Christian Swoboda and Knuth Mentel N/A N/A N/A
1982 Italy Casare Geraudo and Giuliano Giongo N/A N/A N/A
1983 The Netherlands Henk Bont and Frans Heij N/A N/A N/A
1984 Italy Maurizo Lavi and Alfredo Redaelli N/A N/A N/A
1985 Germany Heinz Kallin and Bernd Strohdach Brazil N/A N/A
1986 France Jaques Mambre and Michel Courvallet Australia N/A N/A
1987 Italy Mauro Miele and Vincenzo Tota Spain N/A N/A
1988 Turkey Galip Gurel and Ali Deveci Turkey N/A N/A
1989 UK Bob Ives and Joe Ives Belgium N/A N/A
1990 The Netherlands Rob Kamps and Stijn Luyx Canary Islands N/A N/A
1991 Turkey Menderes Utku and Bulent Ozler Turkey Austria N/A
1992 Switzerland Alwin Arnold and Urs Bruggisser USA France N/A
1993 USA Tim Hensley and Michael Hussey Canary Islands France N/A
1994 Spain Carlos Martinez and Jorge Corella South Africa Spain N/A
1995 Czech Republic Zdenek Nemec and Marek Rocejdl Russia Czech Republic N/A
1996 Greece Miltos Farmakis and Nikos Solirchos South Africa Russia Greece
1997 Austria Stefan Auer and Albnecht Thousing Sweden N/A Mihai Mares and Manu Cornel, Romania.
1998 France William Michael and Marc Challamel South Africa N/A Spain

Camel Trophy's successor: the "G4 Challenge"

The demise of the Camel Trophy left a gap.

In 2003, competitors representing sixteen nations helped Land Rover fill that gap. Surprisingly, the inaugural Land Rover G4 Challenge contained many of the elements of Camel Trophy 1998, which Land Rover had reportedly been disappointed with. The "ultimate global adventure" was a test of skill, stamina and mental agility in four separate stages, each in a different time zone. The prize: a top-of-the-range Freelander or Range Rover. In true Camel Trophy style, the winner Rudi Thoelen, declined a Range Rover, and opted for two Defenders instead.

The 2006 Land Rover G4 Challenge promised to be tougher than the inaugural event and delivered a more vehicle-based focus. The competitors, working in bi-national teams faced thousands of miles of vehicle-based activity in Thailand, Laos, Brazil and Bolivia.

The 2008-9 G4 Challenge, supporting the Red Cross and based in Mongolia, was cancelled in December 2008 in the middle of the selection stages due to the current global economic downturn. Land Rover were forced to end the event as a cost saving-measure to allow them to focus on product launches in 2009.

Odyssey: Driving Around the World TV series and Land Rover CPO

By incorporating their Certified Pre-Owned Brand into Camel Trophy spirited events, Land Rover sponsored an around the world expedition and television series in 2005. It was produced into a travel adventure television series titled "Odyssey: Driving Around the World" which first aired on the National Geographic Adventure Channel worldwide. Seven people drove 41,000 miles through 26 countries for over a year. The expedition was a fundraiser for Parkinson's Disease and also raised money for several organizations along the route. It followed the Land Rover tradition of keeping modifications to the vehicles at a minimum. These vehicles are sought after in the Land Rover community as there were only four in the series. Three in the series, one as a film car.

See also

References

  1. ^ a b "Camel Trophy Owners Club - One Life. Live It". Cameltrophy.co.uk. Retrieved 2012-10-13.
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