Charleston Chew

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Charleston Chew
Vanilla Charleston Chew
A chocolate Charleston Chew split in half.

Charleston Chew is a candy bar consisting of flavored nougat covered in chocolate flavor coating. It was created in 1925 by the Fox-Cross Candy Company, founded by stage actor Donley Cross and Charlie Fox.[1] The candy was named for the Charleston, a popular dance at that time.[2]

History[edit]

The company was purchased in 1957 by Nathan Sloane and later sold to Nabisco in 1980. Although he did not invent the Charleston Chew, he did change the candy's original blueprint, chocolate-covered vanilla taffy. In the 1970s, he introduced such new flavors as chocolate and strawberry.[3] Warner-Lambert purchased Charleston Chew from RJR Nabisco in 1988; Tootsie Roll Industries purchased the brand from Warner-Lambert in 1993.

Flavors and varieties[edit]

The candy is available in vanilla, chocolate, and strawberry flavors. At one time, there was a fourth flavor, banana. "Mini Charleston Chews" are a bite-sized, similarly-shaped version of the candy bar, introduced in 1998. The original packaging for Charleston Chews was a grey box that had the brand name in small red font at the bottom of the box.

In popular culture[edit]

  • Charleston Chew is frequently referenced on Futurama, as either a sponsor or favored snack of Richard Nixon's head.
  • An episode named "Charleston Chew" was featured in the Hardly Working series on CollegeHumor. The sketch parodies the "Need a Moment?" advertising campaign for Twix, and the fact that Charleston Chews are notoriously difficult to eat.
  • "Charleston Chew" is the title of a song from the 2014 album Gorgeous by American rock band Don't Stop or We'll Die.

In science and technology demonstrations[edit]

Charleston Chew candy bars have been used to demonstrate rheology (the effects of temperature and strain rate on the deformation of materials) to students in university geology labs.[4]

References[edit]

  1. ^ Benjamin, Susan (April 9, 2016). "Secrets of the penny candy jar: From Tootsie Rolls to Necco wafers, the real story behind every nostalgic treat". Salon. Retrieved 2017-09-17. 
  2. ^ The back of the box of Mini Charleston Chews.
  3. ^ "Nathan Sloane, 97, Candy Bar Maker, Dies". The New York Times. August 18, 2006. 
  4. ^ Weil, Arlo Brandon (November 7–10, 2004). "Deformation of Charleston Chew Candy Bars as a Rheology Analogue in the Structural Geology Classroom". Paper No. 145-8. Geological Society of America, Denver Annual Meeting. 

External links[edit]