Coca-Cola FEMSA
 | |
| Company type | Public |
|---|---|
| BMV: KOF NYSE: KOF | |
| Industry | Beverage |
| Founded | 1991 |
| Headquarters | Mexico City, Mexico |
Area served | Latin America and The Philippines |
Key people | José Antonio Fernández (Chairman) John Santa María Otazua (CEO) |
| Revenue |  Mex$ 147.3 billion (2014) US$ 11.1 billion |
| Mex$ 11.0 billion (2014) US$ 0.8 billion | |
| Total assets | Mex$ 212.4 billion (2014) US$ 16.0 billion |
| Parent | FEMSA |
| Website | www.coca-colafemsa.com |
Coca-Cola FEMSA, S.A.B. de C.V., known as Coca-Cola FEMSA or KOF, is a Mexican multinational beverage company headquartered in Mexico City, Mexico. It is a subsidiary of FEMSA which owns 48% of its stock, with 28% held by wholly owned subsidiaries of The Coca-Cola Company and the remaining 24% listed publicly on the Mexican Stock Exchange (since 1993) and the New York Stock Exchange (since 1998).[1] The largest franchise Coca-Cola bottler in the world, the company has operations in Latin America and the Philippines, although its largest and most profitable market is in Mexico.[2][3]
Coca-Cola FEMSA began as a joint venture with The Coca Cola Company in 1991 with FEMSA initially owning 51% of the stock. It started expanding its international operations in 2003 when it acquired Panoramico, another Mexican Coca-Cola bottler with operations in Central America, Colombia, Venezuela, and Brazil. It later acquired additional bottling companies in Brazil (its second largest market) as well as the main Coca-Cola bottler in the Philippines in 2013.[3][4] The company reported revenues of US$ 9.6 billion for 2015.[2]
References
- ^ Coca-Cola FEMSA (2015). Annual Report. Retrieved 13 May 2016
- ^ a b Moody's Investors Service (1 April 2016). " Rating Action: Moody's affirms Coca-Cola Femsa's A2 ratings; negative outlook". Retrieved 13 May 2016.
- ^ a b Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (2014). Strategic Management: Concepts and Cases: Competitiveness and Globalization. p. 248. Cengage. ISBN 1285425170
- ^ Grosse, Robert (2015). Emerging Markets: Strategies for Competing in the Global Value Chain, pp. 171–172. Kogan Page. ISBN 0749474505
Further reading
On Coca-Cola FEMSA's 2011 venture into the coffee vending market:
- Capron, Laurence and Mitchell, Will (2013). Build, Borrow, or Buy: Solving the Growth Dilemma, pp. 37–39. Harvard Business Press. ISBN 1422143724
On Coca-Cola FEMSA's approach to human resource management, focusing on their operations in Colombia:
- Brewster, Chris and Mayrhofer, Wolfgang (eds.) (2012). Handbook of Research on Comparative Human Resource Management, pp. 488–489. Edward Elgar. ISBN 0857938711
On the strategic moves undertaken by Coca-Cola FEMSA and five other Mexican firms during the 2008 financial crisis and subsequent recession:
- Grosse, Robert (January 2012). "Latin American Company Strategies in the Financial Crisis". Global Journal of Emerging Market Economies, Vol. 4, No. 1, pp. 55-70 (subscription required)
