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Cooler Master

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Cooler Master Co., Ltd.
Company typePrivate
IndustryComputer hardware, Thermal Solutions, Gaming Peripherals
Founded1992
Headquarters
New Taipei City
,
Taiwan
ProductsComputer Cases
Power Supplies
Computer Coolers
Computer Peripherals
Websitecoolermaster.com

Cooler Master Co., Ltd. is a computer hardware manufacturer from Taiwan. Founded in 1992, the company is an aftermarket brand for computer chassis, PSU, coolers, cooling pads, and other accessories.[1] Alongside the retail business, Cooler Master is also a cooling solution OEM vendor for different brand names of the computer industry including nVIDIA (VGA coolers),[2] AMD (CPU cooler), and EVGA (motherboard heatsinks). In recent years the company expanded its operation and brand exposure into gaming communities and sponsored major events such as KODE5.[3] Some of Cooler Master's products also won awards such as the iF product design award.[4]

The company headquarters of Cooler Master is located in Zhonghe District, New Taipei City, Taiwan and has a manufacturing facility in Huizhou, China.[5] To support international operations, the company also has branch offices in various continents, including United States (Fremont, California and Chino, California), the Netherlands (Venlo), Germany (Augsburg), Russia (Moscow), and Brazil (São Paulo).[6] Other than the mother brand, Cooler Master, the company also launched subsidiary brands into different market segments, including the gaming oriented "CM Storm" and the life-style product line "Choiix".

CM Storm

Storm Sniper computer case
690 II Advanced Nvidia Edition computer case
V8 CPU heatsink

CM Storm is a subsidiary brand created in 2008.[7] Products are developed using research collected from partnerships with gaming organizations in e-sports including Mousesports and Frag Dominant.[8]

The subsidiary was launched and has since been branded as the company's gaming peripheral headquarters.

In September 2009, CM Storm launched the Sentinel Advanced mouse that features a programmable organic light-emitting diode display.[9]

  • In 2012, the release of the Sentinel Advanced II mouse launched featuring the same programmable organic light-emitting diode display and 8200 dots-per-inch and was advertised through sponsored e-sport players.
  • In January 2012, CM Storm launched their QuickFire Ultimate keyboard.[10]
  • In January 2013, CM Storm launched their Sirus S gaming headset.[11] It also features an in-line remote with volume control for each individual speaker and microphone mute button.

See also

References

  1. ^ "Cooler Master: Computer Case, Cooler, Power Supply, Laptop Cooling, Mobile Accessories, Gaming Peripherals". Retrieved 24 December 2014.
  2. ^ "VGA - Cooler Master". Retrieved 24 December 2014.
  3. ^ Global supporters - KODE5
  4. ^ Cooler Master V8 in COMPUTEX TAIPEI design & innovation awards 2008
  5. ^ Cooler Master Company Profile
  6. ^ "Cooler Master". Retrieved 24 December 2014.
  7. ^ CM Storm About Page
  8. ^ List of Storm Teams
  9. ^ Tweaktown review of the Storm Sentinel Advance
  10. ^ QuickFire Ultimate Official page
  11. ^ CM Storm Sirius S Official Page
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