Crimson Hexagon

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This page is about an analytics company. For the Jorge Luis Borges reference, see The Library of Babel.
Crimson Hexagon
TypeSocial media analytics[1]
Founded2007; 14 years ago (2007)
FounderGary King
ServicesConsumer insights, social media analytics
Number of employees
Footnotes / references

Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts.[3] The company also had a European office in London, England.[4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5]

The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites.[6] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.[7]

Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.[8] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.[9]


Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science.[10] Crimson Hexagon has raised a total of $33.5M in funding over 7 rounds, with the last round on March, 8, 2016. [11] In 2012, Stephanie Newby became the company's CEO.[12]

In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media.[13]

On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology.[14]

On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch.[15]


  1. ^ What Is Social Media Analytics? - Crimson Hexagon
  2. ^ "Crimson Hexagon Secures $5 Million in Series B Funding". Business Wire. May 24, 2011. Retrieved 2014-11-20.
  3. ^ Alspach, Kyle (November 18, 2011). "Details emerge on Crimson Hexagon's move to Boston". Retrieved 2014-11-20.
  4. ^ Pinkerton, Eleanor (October 21, 2014). "Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank". Retrieved 2015-02-10.
  5. ^ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. Retrieved 2019-10-21.
  6. ^ Rohr, Erin (September 23, 2014). "Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight". Archived from the original on 2015-02-10. Retrieved 2015-02-10.
  7. ^ Peterson, Tim (August 30, 2012). "Twitter Anoints 12 Partners in Certified Product Program". Retrieved 2015-02-10.
  8. ^ Goel, Vindu (March 23, 2014). "G.M. Uses Social Media to Manage Customers and Its Reputation". Retrieved 2014-11-21.
  9. ^ Jurkowitz, Mark (July 17, 2013). "On Twitter: Anger Greets the Zimmerman Verdict". Retrieved 2014-11-21.
  10. ^ Hitlin, Paul (November 4, 2013). "Methodology: How Crimson Hexagon Works". Journalism. Retrieved 2014-11-20.
  11. ^
  12. ^ Seiffert, Don (March 14, 2013). "Crimson Hexagon raises $3.5M in Series B financing". Retrieved 2015-02-10.
  13. ^ Latham, Melissa (March 24, 2012). "Crimson Hexagon Introduces Affinities to its ForSight Platform". Archived from the original on 2015-02-10. Retrieved 2015-02-10.
  14. ^
  15. ^ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. Retrieved 2019-10-21.

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