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Daily Sun (South Africa)

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Daily Sun
Daily Sun Logo
TypeDaily newspaper
Owner(s)Naspers
PublisherNaspers
Websitehttp://www.dailysun.co.za

The Daily Sun is the biggest daily newspaper in South Africa, with over 260,000 daily sales across all provinces and a readership of more than 5,000,000.[1]

It targets readers in and around the major urban centres. These readers are predominantly black, English-literate with high-school or further education, and working-class earners – the economic core of South Africa.[2]

The newspaper is known for the horrific stories it publishes daily and is often criticized for its heavy reporting of tikoloshe stories.

History

The Daily Sun- South Africa's largest and loudest daily newspaper, was launched on 1 July 2002 by the Naspers group. It was the brainchild of veteran journalist, Deon du Plessis- who remained its publisher and minority shareholder until 11 September 2011- when he died suddenly at his Johannesburg home.

The newspaper is based at Media Park in Auckland Park, Johannesburg- but is printed countrywide. It is now overseen by Publisher Jeremy Gordin, who took up the role in 2013.

Supplements

  • SunSport (Mon-Fri)[3]

Distribution areas

Distribution[4]
2008 2013
Eastern Cape Y Y
Free State Y Y
Gauteng Y Y
Kwa-Zulu Natal Y Y
Limpopo Y Y
Mpumalanga Y Y
North West Y Y
Northern Cape Y Y
Western Cape Y Y

Distribution figures

Circulation[5]
Net Sales
Jan - Mar 2015 265 993[6]
Jan - Mar 2014 283 216[6]
Oct - Dec 2012 322 324
Jul - Sep 2012 336 319
Apr - Jun 2012 348 265
Jan - Mar 2012 375 185

Readership figures

Estimated Readership[7][8]
AIR
Jan 12 - Dec 12 5 554 000
Jul 11 - Jun 12 5 669 000

See also

References

  1. ^ "Media24". Retrieved 13 June 2013.
  2. ^ "Daily Sun Advertising Site". Retrieved 3 July 2013.
  3. ^ "Daily Sun Website". Retrieved 13 June 2013.
  4. ^ "Daily Sun Website". Retrieved 21 June 2013.
  5. ^ Audit Bureau of Circulations (S.A)
  6. ^ a b http://www.marklives.com/2015/05/abc-analysis-q1-2015-the-biggest-circulating-newspapers-in-south-africa/?category=media
  7. ^ SAARF AMPS (Previous Presentations)
  8. ^ SAARF AMPS (Industry Presentations)