Deitch Projects

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Deitch Projects was a contemporary art gallery in New York City founded by Jeffrey Deitch. Deitch Projects had a gallery and project space at 76 Grand Street and 18 Wooster Street in SoHo, and previously an additional 12,000 square feet (1,100 m2) in Long Island City.[1][2] After his three-year tenure at the Los Angeles Museum of Contemporary Art from 2010 to 2013, Deitch moved back to his New York spaces, renaming them Jeffrey Deitch.


From 1988 to 1996, Jeffrey Deitch had been a private dealer and art adviser to a number of collectors.[3]

Since opening with a performance by Vanessa Beecroft in February 1996, Deitch Projects has presented nearly one hundred and eighteen solo exhibitions and projects, ten thematic exhibitions, and a few public events. It is known as a gallery where many of the most well-known artists of the past decade—Cecily Brown, Inka Essenhigh, Barry McGee, Swoon and Kristin Baker to name a few—began their careers.

In 2009, artists Justin Lowe and Jonah Freeman transformed the gallery into a Gothic warren of rooms populated with gurgling beakers and melting toilets for a piece called Black Acid Co-op.[4] That same year, Deitch Projects and Goldman Properties organized the ambitious public project The Wynwood Walls, for which 15 artists created 11 permanent murals throughout Miami's Wynwood district.

In addition to its projects with emerging artists, the gallery actively produced exhibitions and books with more established artists who have been part of Jeffrey Deitch's circle since the mid-1970s and early 1980s. In 2007, the gallery produced a book and exhibition on Jean-Michel Basquiat's work in the transitional year of 1981, when he went from working on street to working in the studio.[5] The gallery also represented the estate of late artist Keith Haring, with whom Deitch worked closely in the 1980s.[4]

In 1997 Sotheby's purchased a 50% interest in Deitch Projects.[6] Under the two companies' agreement, besides running his galleries, Jeffrey Deitch worked at the auction house managing its 20th-century Art Gallery Program for a few years.[7] Sotheby's later announced that it would close the previously acquired André Emmerich Gallery, and that the gallery's artists would be handled out of Deitch Projects.[8] As a response, the Josef and Anni Albers Foundation, the main beneficiary of the artists' estates, as well as the estates of Morris Louis and Milton Avery announced that they would not renew their Emmerich contracts.[9] Sotheby's subsequently sold its share in Deitch Projects back to Jeffrey Deitch.

The gallery closed in Summer 2010 as Jeffrey Deitch went on to lead the Museum of Contemporary Art, Los Angeles (MOCA).[4] Deitch returned to 76 Grand Street in 2015.[10]


  • "The Shopping Exhibition" in 1994 with installations by twenty-six artists in twenty-six shops in SoHo
    • In 2003 to promote her new album, American life, an exhibition of Madonna posing in somber video installations
  • "I Bite America and America Bites Me" a 1997 performance in which Oleg Kulik and Scott Indrisek lived in the gallery for a few days as dogs
  • "I Peed in the Northeast Corner of the Gallery," a NeoFluxus anti-revivalism installation lasting 27 seconds
  • Yoko Ono's 1998 exhibition "Ex It", featuring trees growing out of one hundred wooden coffins
  • "State of the Union" by the Brooklyn-based artist Lane Twitchell in 1999
  • "Swinger" by the late Canadian artist Roland Brener in 2000
  • "Diva Fictions," by Kurt Kauper in 2000
  • "Sentimental Education" curated by David Rimanelli, featuring Alex Bag, Patterson Beckwith, Jon Boskovitch, Delia Brown, Chivas Clem, Jessica Craig-Martin, Hannah Greely, Jonathan Hammer, Deb Lacusta, Daria Martin, Milena Muzquiz and Rob Pruitt
  • "Session the Bowl" featuring Simparch, Barry McGee, Larry Clark and others in 2002
  • "Street Market" a collaborative installation with Barry McGee, Todd James and Stephen Powers in 2000 that made an apocalyptic version of an urban street come alive in the street
  • Ten live performances by Fischerspooner in May, 2003
  • Adam Kalkin's "Rural House Kit," a 2004 presentation consisting of a full-scale house made of shipping containers, with a rug designed by Jim Isermann and an indoor recreation of a dystopian model of a suburban road
  • Dearraindrop's Riddle of the Sphinx[11] installation at the Wooster Street space in June 2004. This "psychedelic Egyptian theme park"[12] installation was host to the weekend-long Everything is Soft barbecue and music festival featuring bands such as Elvish Presley, Devin Flynn's Plate Tectonics, and Kocho Bi-Sexual.[13]
  • Tedious Limbs featuring Paper Rad, Noah Lyon and members of Forcefield in May 2005
  • Artstar, the first unscripted television series set in the New York art world in June/July, 2006
  • "Everybody Knew that Canadians were the Best Hockey Players," by Kurt Kauper in 2007
  • "Womanizer", a mixed media art exhibition curated by Kembra Pfahler and Julie Atlas Muz in January, 2007. The show included works by E.V. Day, Breyer P-Orridge, Vaginal Davis and burlesque performer Bambi the Mermaid.[14]
  • Legends of Unity: World Cup 2010, a set of portraits of African soccer players by Kehinde Wiley, in February 2010[15]
  • "May Day", a solo exhibition of work by Shepard Fairey in May 2010. The title of this show brings about multiple meanings of the term, which are expressed throughout this body of work.[16]
  • "Cameron: Cinderella of the Wastelands", on the work of Marjorie Cameron[17]


  1. ^ Geraldine Baum (January 19, 2010), Jeffrey Deitch on to another art adventure at MOCA, Los Angeles Times.
  2. ^ Freeman, Nate. "Jeffrey Deitch to Return to Old Dietch Projects Space on Wooster Street, Now Home to Swiss Institute". ARTnews. Retrieved 25 September 2016. 
  3. ^ Calvin Tomkins (November 12, 2007), A Fool for Art – Jeffrey Deitch and the exuberance of the art market, The New Yorker.
  4. ^ a b c Candace Jackson (January 12, 2010), Deitch to Head L.A. Museum of Contemporary Art, The Wall Street Journal.
  5. ^ About Deitch Projects Deitch Projects, New York.
  6. ^ Kate Taylor (April 16, 2007), Auction Houses Vs. Dealers, The New York Sun.
  7. ^ Carol Vogel (January 10, 2010), New Chief to Be Named for Los Angeles Museum, The New York Times.
  8. ^ Carol Vogel (October 16, 1998), Emmerich Loses Estate, The New York Times.
  9. ^ Carol Vogel (October 3, 1997), Sotheby's Loses Albers Estate, The New York Times.
  10. ^ "Jeffrey Deitch on His Grand Return to His Storied SoHo Space" by Nate Freeman, ARTnews, September 14, 2015
  11. ^ "Deitch". Deitch. Archived from the original on 2012-02-18. Retrieved 2012-10-15. 
  12. ^ "Everything Is Soft Picnic (07/10/04)". Hustler of Culture. September 9, 2004. Retrieved 2012-10-15. 
  13. ^ "Kocho Bi-Sexual". Archived from the original on 6 March 2013. Retrieved 18 February 2013. 
  14. ^ "Womanizer at the Deitch Projects". Archived from the original on 2010-11-21. 
  15. ^ "Equestrian Portrait of the Count-Duke Olivares (captioned image)". Harper's. Harper's Foundation. 320 (1,919): 17. April 2010. Retrieved 15 August 2011.  (subscription required)
  16. ^ "Shepard Fairey's May Day Opening at Deitch Projects". The Village Voice. Retrieved May 3, 2010. 
  17. ^ "Deitch Projects Presents the Uncensored Story of LA Artist/Occultist Marjorie Cameron" by Alanna Martinez, The New York Observer, October 2, 2015

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Coordinates: 40°43′19″N 74°00′09″W / 40.72203°N 74.00255°W / 40.72203; -74.00255