Don't Look Now is Way Out West's second and final album release on Distinct'ive Records. The album's lead single, "Anything but You", was released on 21 June 2004 and peaked at 97 on the UK Singles Chart that year. This was followed by the album's release later that year, on 5 October 2004. In 2005, after the album's release, two more singles were released; "Don't Forget Me" on 14 March 2005 (peaked at 246 on the UK Singles Chart), and "Killa" on 15 October 2005 (released on Solaris Recordings and supported by a remix from Orkidea). Ally Kennen, vocalist on "Intensify" from Intensify, reprised her role as vocalist for "Just Like a Man".
Upon release, Don't Look Now was met with mixed to positive reviews from critics. John Bush from Allmusic described the album negatively, claiming "[the album] isn't impressive", summarising it as "an admitted grab for pop-chart fame", and rated it 2.5 stars out of 5. However, Antonella Sirec from Resident Advisor wrote a positive review, summarising the album as "a pleasurable and sumptuous experience", describing it as "portraying an aspect of electronic dance music as it should be heard", and rated it 4.5 out of 5.