Douglas Theatre Company
Douglas Theatre Company was once the largest movie theater chain in Nebraska, USA, operating in both Lincoln and Omaha. It was the 38th largest cinema chain in North America.
Early years
The company was formed in 1952, by Russell Brehm and then-Senator Roman Hruska. Brehm and Senator Hruska wanted to build an entertainment company for Nebraska, by Nebraskans. The founders settled on naming the company "Douglas" because Omaha, in Douglas County, would be the location of their first venue: a drive-in theater, the 84th & Center, which opened the following year. In ensuing years, other drive-ins were built in Lincoln and Omaha, and temporary acquisitions were made in Texas as well.
In 1967, Douglas opened its first indoor theater in Omaha, the Cinema Center, which remained in operation until the company sold to Marcus in 2008. Three theaters were opened in Lincoln shortly thereafter: the Cinema Twin, in September 1971 (first showing Summer of '42 and Le Mans), Douglas 3, in March 1973 (first showing 2001: A Space Odyssey, The Sting and Serpico) and Plaza 4, in April 1973.
In the early 70's the Jerry Lewis Theater complex in Omaha was purchased and the name was changed to the "Maplewood Twin Cinema." The "Q-Twin Drive-in" and the "Q-4 Cinemas" were built and operated on 120th and Q Streets in Omaha.
In 1989, the Edgewood 3 theater opened in southeast Lincoln, at 56th & Hwy 2. It was remodeled, and reopened on 4 April 2003, to include three additional screens and stadium seating. Having six screens, it also dropped the "3" from its title.
On 21 November 1997, the East Park theater at 66th & 'O' in Lincoln re-opened after remodeling. It was once part of a small indoor mall, which had been converted into strip shops.
Peak years
On 4 February 2003, then-mayor of Lincoln Don Wesely announced plans for Douglas Theatres to build a $15 million, 14-screen megaplex downtown. On 8 August, demolition began to raze most of the buildings on the block bordered by 11th, 12th, O and P streets. After over a year of construction, The Grand opened on 19 November 2004. It took the place of four smaller theaters: the Lincoln, which was destroyed to partially make way for the Grand, as well as the Cinema Twin, Douglas 3 and Plaza 4, which closed the night before the opening of the Grand. The Douglas 3 was destroyed in October 2006 to make way for an urban park [1] which is also a public wireless hotspot. The other two theaters remain vacant in downtown Lincoln as of August 2006[update]. The Grand included over 3,000 stadium seats, and an arcade, "The Vault", which features a 60,000-pound vault door purchased from Wells-Fargo.
At its peak, Douglas Theatres had a total of 100 screens, which were:
- East Park (Lincoln) - Sold to Marcus Theatres
- Edgewood Cinema (Lincoln) - Sold to Marcus Theatres
- Lincoln Grand (Lincoln) - Sold to Marcus Theatres
- SouthPointe Cinema (Lincoln) - Sold to Marcus Theatres
- 20 Grand (Omaha) - Sold to Marcus Theatres and later renamed The Majestic
- Maplewood Twin Cinemas (Omaha) - Closed
- Cinema Center (Omaha) - Closed
- Q-Cinema 9 (Omaha) - Closed
- Q-Twin Drive-in (Omaha) - Closed
- Twin Creek Cinema (Omaha) - Sold to Marcus Theatres
- Village Pointe Cinema (Omaha) - Sold to Marcus Theatres
Sale and closure
On 26 March 2008, it was announced that Marcus Theatres of Milwaukee, Wisconsin would buy 7 Douglas Theatres, along with the name for $40.5 million. Cinema Center and Q-Cinema 9 in Omaha would continue to be owned by Douglas Theatres, with Q-Cinema 9 closing before summer, and Cinema Center closing sometime between October '08 and February '09.[1]
At midnight on 3 April 2008, Q-Cinema 9 closed its doors forever. The final Douglas location, the Cinema Center, closed its doors in January 2009.
References
- ^ "Marcus Theatres to Acquire 7 Douglas Theatres Locations in Nebraska". The BigScreen Cinema Guide. SVJ Designs. April 24, 2015. Archived from the original on April 7, 2015. Retrieved April 24, 2015.