MC Lars, and the Nettwerk Music Group, became involved in a lawsuit that the RIAA filed against David Greubel, a man from Texas, United States, who allegedly had committed copyright infringement through peer-to-peer filesharing over 600 music files, including "Sk8r Boi" by Avril Lavigne, another Nettwerk client. Greubel's 15-year-old daughter Elisa contacted MC Lars, citing the "Download This Song" lyric, "they sue little kids downloading hit songs", and saying that she could identify with the song due to her family's situation. In response, Nettwerk, which denounced the suit, announced that it would pay all of the family's legal fees, as well as any fines should the family lose. Furthermore, they arranged for representation for the family by Chicago lawyer Charles Lee Mudd, Jr., who had previously defended other people subpoenaed by the RIAA.
The music video was featured on TiVo in early 2007. Parts of the music video parody the common iTunes commercial with blacked out figures dancing on a color background. It also shows numerous people listening to music on iPods and Sony PSPs including a punk kid, skaters, and people at a gym.