Draft:La Nordica-Extraflame

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La Nordica-Extraflame
Company typeJoint-stock company
Founded1968 (1968) in Montecchio Precalcino, Italy
Founders
  • Silvano Dal Zotto
  • Giannino Dal Zotto
  • Giorgio Dal Zotto
Key people
  • Gianni Ragusa
  • Cinzia Dal Zotto
  • Nadia Dal Zotto
  • Vanni Dal Zotto
Products
  • Wood stoves
  • Wood cookers
  • Wood fireplaces
  • Wood boilers
  • Pellet stoves
  • Pellet fireplaces
  • Pellet boilers
Revenue
  • Increase € 120 million (2022)
Number of employees
  • Steady 250 (2022)
Websitehttps://www.lanordica-extraflame.com/en

La Nordica-Extraflame is an Italian Group that has been operating since 1968 in the biomass heating sector. The Group is made up of two companies, La Nordica SpA and Extraflame SpA, both based in Montecchio Precalcino, near Vicenza, and founded by the Dal Zotto family.

History[edit]

Foundation and beginnings[edit]

La Nordica-Extraflame Group traces its origins back to 1968 when the brothers Silvano Dal Zotto, Giannino Dal Zotto and Giorgio Dal Zotto, founded La Nordica, a company specialized in metal processing that also began producing wood stoves and cookers. In the 70s biomass products became the company's core business, in particular some iconic models of economic cookers, stoves and fireplaces were born, including the “Romantica” and “Rossella” lines, items still in production today.

Simultaneously to the growth of La Nordica, in the 1980s the Dal Zotto brothers founded Italvas, a company focused on production of steam items for household cleaning and small appliances. Since 1996 Italvas was among the few companies in Italy to strongly believe in the pellet stoves production. The success of these new products led the company to focus exclusively on this sector, reorganizing itself internally and changing its name to Extraflame.

La Nordica-Extraflame[edit]

During the 2000s La Nordica and Extraflame have progressively grown and at the same time have acquired a significant share of the market, in Italy and abroad.[1][2] The same ownership, management and sales network that the two companies have in common, led to the decision to start operating under the La Nordica-Extraflame brand.

From 2010 La Nordica-Extraflame has constantly increased its range of products and services: the Customer Service department has been expanded and the “Academy”, a training centre for dealers and professional installers, has been established.[3]

In 2022, La Nordica-Extraflame STF France was founded, a new company linked to the Group based in Saint-Étienne and representing a training centre for French partners, as well as a reference point for logistics and assistance service in this specific market.

Information and data[edit]

La Nordica-Extraflame Group now has 5 production plants for a total area of 70,000 square meters, 250 employees, 8 production lines for over 90,000 pieces a year, over 200 articles 100% Made in Italy in the range[4], a sales network that includes more than 50 countries in the world, more than 450 Technical Assistance Centers in Europe and a Training Center with 7 thematic classrooms and 150 courses with over 1000 participants per year.[5]

In 2017 the company closed its turnover at 120 million euros.

The products[edit]

La Nordica-Extraflame’s vast range includes over 200 items 100% Made in Italy for the production of energy for domestic heating. Specifically, La Nordica SpA is focused on the development of wood products:

  • Wood stoves
  • Wood cookers
  • Wood fireplaces
  • Accessories.

Extraflame SpA, on the other hand, exclusively produces pellet articles:

  • Pellet stoves
  • Pellet boilers
  • Pellet fireplaces
  • Accessories.

Awards and honors[edit]

  • "Puro Calore, Made in Italy", an advertising campaign created by MGA Group for La Nordica-Extraflame, won 6 category awards in the 16th edition of Mediastars, an Italian advertising award promoted by Media Star Editore: Special Star for Art Direction (La Nordica Puro Calore Moon); first place in the Specialized Press Category (La Nordica Puro Calore Moon press campaign); first place in the Indoor Category (La Nordica Puro Calore Moon press campaign); second place Ex Aequo in the External Press Section (La Nordica Puro Calore Iside press campaign); Special Star for Art Direction (Nordica Puro Calore Iside print campaign); Special Star for Photography (La Nordica Puro Calore Iside press campaign).[6]
  • The La Nordica-Extraflame Institutional Site won the Special Star award for Graphic Design in the Internet Sites section in the 16th edition of Mediastars.[6]
  • In 2012 the “Puro calore, Made in Italy” campaign, created by MGA Group for La Nordica-Extraflame, won: the national TP Emanuele Pirella award in the Press category[7]; the first prize in the Regioni – Veneto category at the Grandprix for the “Più a meno: The Low Budget” category; the Press & Outdoor Key Award in the Family Lifestyle section. [8]
  • In 2017 La Nordica-Extraflame was recognized as "Top Innovative Company" in Italy from The German Institute of Quality and Finance.[9]
  • The Amika pellet stove by La Nordica-Extraflame with the new ROBAX® NightView ceramic glass, created by SCHOTT, won the German Design Award 2021, one of the most important international awards in the world of design, in the Excellent Product Design category.[10]
  • In 2021 La Nordica-Extraflame was awarded “Best in Italia – n° 1 service 2021” from The German Institute of Quality ITQF, in collaboration with “La Repubblica A&F” as media Partner, for the Stoves and Fireplaces category.[11]
  • In 2021 La Nordica-Extraflame has received the “Top Quality-Price” award, from The German Institute of Quality ITQF, in collaboration with “La Repubblica A&F” as media Partner, for the Stoves and Fireplaces category.[12]
  • In 2023 the key visual 'Logo-Casa', designed by MGA Group for La Nordica-Extraflame, was placed first in the XXVII Edition of the Mediastars Prize - the technical award for Italian advertising -, in the Retail Identity, Corporate Identity category.[13]

Notes[edit]

  1. ^ Paola Guidi, Caminetti e stufe, «Progetto Fuoco» si prepara a sbarcare in Cina, IlSole24Ore.it, 02-27- 2020. Retrieved May 7, 2023.
  2. ^ La Nordica – Extraflame, warms up life, “PF Magazine”, 01-03-2021. Retrieved Novembere 6, 2023.
  3. ^ La formula vincente per vendere il “caldo” in ferramenta , iFerr.com, n. 76, 2020. Retrieved May 7, 2023.
  4. ^ Isidora Idro, la termostufa a pellet di ultima generazione del gruppo La Nordica-Extraflame, Qualenergia.it, 07-21- 2020. Retrieved May 3, 2023.
  5. ^ Gianni Ragusa e La Nordica-Extraflame, da 50 anni al servizio del riscaldamento domestico, Radio24, 04-07-2018. Retrieved May 7, 2023.
  6. ^ a b La Nordica Extraflame Puro Calore Made in Italy, MGAGroup.it. Retrieved May 3, 2023.
  7. ^ Premio nazionale TP 2012 Emanuele Pirella, Spotandweb.it, 01-08- 2012. Retrieved May 3, 2023.
  8. ^ MGA Group torna con la nuova campagna per La Nordica Extraflame, Mediakey.tv, 11-0-2013. Retrieved May 3, 2023.
  9. ^ La Nordica conquista il titolo Top Azienda Innovativa 2017, Lanordica-extraflame.it, 01-05-2018. Retrieved May 3, 2023.
  10. ^ I prodotti La Nordica Extraflame vincitori del German Design Award, Infoimpianti.it, 11-11-2020. Retrieved May 3, 2023.
  11. ^ Migliori in Italia – Campioni del Servizio 2020/2021, Istituto-qualità.com. Retrieved May 3, 2023.
  12. ^ Le 400 aziende “TOP Qualità-Prezzo” in Italia, Istituto-qualità.com. Retrieved May 3, 2023.
  13. ^ [1], premiomediastars.eu. Retrieved October 04, 2023.

External links[edit]

[[:Category:Companies established in 1968]]