Engage!
 | |
| Author | Brian Solis |
|---|---|
| Language | English |
| Subject | Business, Social media, Marketing |
| Genre | Non-fiction |
| Publisher | John Wiley & Sons |
Publication date | March 8, 2010 |
| Publication place | United States |
| Pages | 400 |
| Preceded by | Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR |
| Followed by | The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution |
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is a bestselling book by speaker, digital analyst, and author Brian Solis.[1][2][3][4] In Engage!, Solis diagnoses the new world of social media, mobile and how businesses and individuals can best market their products or services.[5][6] Actor Ashton Kutcher wrote the foreword.[7]
Synopsis
The first half of Engage! introduces social media entities such as Facebook, YouTube, and Twitter, with chapters labeled "The New Media University: Social Media" 101, 201, 202, etc., all the way until "MBA Program—Second Year."[8] Solis uses this university metaphor to help anyone at any place in their career start where they need to and go back and study the basics as necessary.[8][9]
The second half of Engage! explores how to start social media programs, how to sell the program once started, and how to measure return on investment (ROI).[10] Solis also explores the murky separation of personal and professional interactions in social media.[11][12] He argues that social media channels are being used to broadcast in a one-to-many format not unlike traditional format before it. He believes that the formula for social media is instead one-to-one-to many, which will yield many to many.
Worksheets to assist planning and brand management are included.[13]
In all, Engage! is separated into six parts:
- Part I: The New Reality of Marketing and Customer Service
- Part II: Forever Students of New Media
- Part III: Brand Representative Versus The Brand of You
- Part IV: We Are the Champions
- Part V: The Social Architect: Developing a Blueprint for New Marketing
- Part VI: A Little Less Conversation, A Little More Action: Rising Above the Noise[14]
Reception
Apple Fellow Guy Kawasaki, Craigslist founder Craig Newmark, and author Andrew Keen blurbed the book.[14] Newmark said, "Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy."[14]
Engage! was a Top 10 Business Bestseller at Business Standard and an 800CEORead Business Book Bestseller at Inc.[15][16]
References
- ^ Brooks, Rich (April 15, 2010). "Is SMO (Social Media Optimization) The New SEO?". Fast Company.
- ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine.
- ^ Rowse, Darren (July 1, 2010). "4 Resources to Build Your Blogging Business". ProBlogger.
- ^ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company.
- ^ Boog, Jason (July 7, 2010). "Social Media Tips from Brian Solis". MediaBistro.
- ^ Steinberg, Scott. "Now You're In Business". American Way.
- ^ Myers, Courtney Boyd (April 14, 2011). "An Interview with Brian Solis". TNW Social Media.
- ^ a b Jalichandra, Richard (June 2, 2010). "Engage or Die: The Impact of Social Media in Business". Technorati.
- ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes.
- ^ Weinberger, Joshua (August 2010). "Influential Leaders: The Engager". CRM.
- ^ Basich, Teresa (April 2, 2010). "Recap: Engage With Brian Solis". MarketingCloud.
- ^ Berto, Eric (April 5, 2010). "Let's get engaged". PRBreakfastClub.com.
- ^ Garland, David. "Measurable Marketing & Digital Strategy — Featured Interview with Brian Solis". RiseToTheTop.com.
- ^ a b c Solis, Brian (2010). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Wiley. p. 400. ISBN 978-0470571095.
- ^ "The top 10 business bestsellers". Business Standard. April 19, 2010.
- ^ "The Business Bestseller List". Inc.
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