Artegon Marketplace

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Artegon Marketplace
Location Orlando, Florida
Address 5250 International Drive, Orlando, Florida
Opening date 2002
Developer Belz Enterprises
Management Paragon Outlet Partners LLC
Owner FB Orlando Acquisition Company, LLC
No. of stores and services 65
No. of anchor tenants 5
Total retail floor area 865,000 square feet (80,361.1 m2)[1]
No. of floors 1
Website Artegon Marketplace

Artegon Marketplace, formerly known as Festival Bay Mall, is an enclosed shopping mall located on International Drive in Orlando, Florida, United States. Opened in 2002 as a property of the Belz Factory Outlets, it is owned by FB Orlando Acquisition Company, LLC and managed by Paragon Outlet Partners LLC. The mall is 860,000 square feet (80,000 m2) in size with Bass Pro Shops, Boot Barn, Book Warehouse, Gods & Monsters, and Ron Jon Surf Shop as anchor stores. It also comprises several entertainment venues, including a Cinemark movie theater, Sky Zone Trampoline Park, Sky Trail Ropes Course, Gods & Monsters, and a Putting Edge glow-in-the-dark miniature golf course.


The mall was planned and developed by Belz Enterprises. It was originally planned to open in 2000, but the opening was delayed until 2002.[2] Initial plans called for the mall to be 1,100,000 square feet (102,193.3 m2) in size,[3] but it was scaled back to 865,000 square feet (80,361.1 m2).

In 2004, plans were announced for a surfing park, named Ron Jon Surfpark, to be built inside the mall.[4] This project was never opened.

In 2011, after acquiring new owners, plans were announced for the mall to be redeveloped. Aside from the main anchors, most of the mall would receive extensive alterations. The signature lake and tile mosaic signs were later on removed from the mall.[5]

In January 2012, Vans Skatepark, one of the mall's anchors, closed. While one of the most popular attractions at the mall, no reason was given for the closure. It is stated that after two years, the mall is expected to reopen most likely as a newly named, open-air complex with shops, entertainment and maybe even hotels.[6]

Festival Bay was re-opened as Artegon Marketplace on November 20, 2014, branding as the Anti-Mall.[7]


  1. ^ "GGP Mall Directory". General Growth Properties. Retrieved 2008-11-13. 
  2. ^ Pack, Todd (2002-08-18). "Mall to Open in Orlando, Fla., in 2002.". The Florida Sentinel. Retrieved 2008-11-13. 
  3. ^ Pack, Todd (2000-11-27). "The Orlando Sentinel, Fla., Retail Column.". The Florida Sentinel. Retrieved 2008-11-13. 
  4. ^ Wahid, Zaheera (2004-05-14). "Surf Park May Emerge as Next Wave or Be Waved Off.". The Orange County Register. Retrieved 2008-11-14. 
  5. ^ "Festival Bay will get major makeover, could return as open-air shopping complex". Orlando Sentinel. 
  6. ^ Pedicini, Sandra. "Vans Skatepark, one of Festival Bay Mall's anchors, will close". Orlando Sentinel. Retrieved 29 June 2012. 
  7. ^ "Artegon Marketplace grand opening in Orlando Florida". The Orlando Sentinel. 2014-11-20. Retrieved 2014-11-24. 

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Coordinates: 28°28′07″N 81°26′52″W / 28.4685°N 81.447867°W / 28.4685; -81.447867