Focus (German magazine)

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For other magazines called "Focus", see List of magazines named Focus.
Focus Logo.svg
Editor Helmut Markwort, Jörg Quoos
Categories News magazine
Frequency Weekly
Circulation 504,226 (IVW 2014)
Publisher Helmut Markwort
First issue 18 January 1993; 22 years ago (1993-01-18)
Company Hubert Burda Media
Country Germany
Language German
ISSN 0943-7576

Focus is a German weekly news magazine published in Munich and distributed throughout Germany. It is the third-largest weekly news magazine in Germany. It is considered conservative and leans towards economic liberalism.


Focus was launched in 1993[1][2] to pioneer a new style of journalism for readers short of time. The magazine was positioned against Der Spiegel and from day one has featured many color images and made heavy use of information graphics.

The magazine was founded by Helmut Markwort and Hubert Burda and was first published on 18 January 1993 with an initial circulation of around 478,000.[3] It is part of Hubert Burda Media.[2] The target audience is the "information elite", a term coined by Helmut Markwort who is also famous for his advertising slogan "facts, facts, facts".

For several years Focus has been considered by many to be one of the most successful German magazine launches ever. In November 2004, Uli Baur, who had been involved in the magazine from the start and who had worked with Helmut Markwort prior to joining Focus, was appointed as another editor in chief alongside Markwort.

The Focus Online news portal was launched in January 1996 in close co-operation with MSN Germany. Focus TV was launched later that year as an information magazine programme on the ProSieben TV channel. Spin-offs include Focus Money magazine (launched in March 2000) the educational magazine Focus Schule (launched in January 1914).

In the 2013 elections Focus was among the supporters of the Christian Democrats.[4]


In 1999 the circulation of Focus was 794,400 copies.[5] The circulation of the magazine was 579,788 copies in 2010[6] and 504,224 copies in 2014.[1]

See also[edit]

List of magazines in Germany


  1. ^ a b Stine Eckert (2015). "The Guttenberg Plagiarism Scandal: Myths Through Germany’s Leading News Magazines" (PDF). Journal of Communication Inquiry. Retrieved 17 March 2015. 
  2. ^ a b John Sandford (3 April 2013). Encyclopedia of Contemporary German Culture. Routledge. p. 89. ISBN 978-1-136-81603-1. Retrieved 6 April 2015. 
  3. ^ Karoline Rebling. The Success Story of the News Magazine Focus Goethe Institute. July 2005. Retrieved 17 March 2015.
  4. ^ Juan P. Artero (February 2015). "Political Parallelism and Media Coalitions in Western Europe" (Working paper). Reuters Institute for the Study of Journalism. Retrieved 8 April 2015. 
  5. ^ Ingomar Kloss; M. Abe (1 January 2001). Advertising Worldwide: Advertising Conditions in Selected Countries. Springer Science & Business Media. p. 130. ISBN 978-3-540-67713-0. Retrieved 29 March 2015. 
  6. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Retrieved 2 April 2015. 

External links[edit]