The music video was mainly filmed at the Hakaniemi metro station, an underground station on the Helsinki Metro line, in Finland and with platforms 21 metres below sea level. The principal “home boy” featured in the video is Marlo Snellman, a Finnish model and musician who later released his own single entitled "Dust" and today is working as producer for his own projects such as “Hipsters” and "Okta". The actor was only fifteen at the time of shooting and got the part through his mother, Finnish modelling magnateLaila Snellman. Marlo Snellman appears briefly in another Bomfunk MC's music video, "B-Boys & Flygirls".
The video begins with Snellman catching a train while listening to “Freestyler” on his MiniDisc (Sony MZ-R55 Hummm) player. A character sits across him in the train, who is played by Raymond Ebanks (B.O. Dubb), the lead singer of the Bomfunk MC's, and who imbues Snellman with the power to control the flow of time for one or a group of individuals. Realising this ability, Snellman spends the duration of the video pausing, rewinding and fast-forwarding dancers and people on his journey until coming across the Bomfunk MC's, upon whom the remote control does not work; the whole video is then sent into a rapid rewind back to the beginning. The music video may be inspired by[original research?] and seems to use similar themes as Ferry Corsten’s 1999 "Out of the blue" music video. The music video is a play on themes of empowerment, with the power of the music being transferred to and in the end taken from Snellman by Ebanks. There is a continuity error in the video with the number on the train carriage changing throughout the sequence.
The music video was later parodied by the hip hop group Raptori for their song Hiphopmusiikkia. In 2011 the beginning scene was also remade in the music video for a DJ RZY release Tervetuloo Helsinkiin.