Frozen Peas is the colloquial term for a blooper audio clip in which American filmmaker Orson Welles performs narration for a series of British television advertisements for Findus. The clip is known informally as In July, or Yes, Always, based on several of Welles's complaints during the recording.
The British Film Institute database lists the titles "Findus: Lincolnshire (Peas)", "Findus: Sweden" and "Findus: Far West", all dated 1970, and attributed to the J. Walter Thompson advertising agency. It can thus be presumed that the session took place in 1970, at a British recording studio.
BFI also lists four more 1970 Findus advertisements with place names: "France", "Highlands", "Normandy and "Shetland". These may be part of the same series, and possibly also voiced by Welles.
It is not known whether a complete recording of the session exists (since, for example, the "multiple takes" Welles alludes to are not contained on the circulated recording, and the recording transitions between different commercials). It is also not known whether film copies of the final advertisements exist in the BFI National Archive.
The recording begins with Welles reading the introduction to a script for a commercial for frozen peas.
"We know a remote farm in Lincolnshire, where Mrs. Buckley lives; every July, peas grow there..."
Welles breaks from the script, expressing his dissatisfaction about the timing of the piece, as well as remarking that "it's so nice that you see a snow-covered field and say, "Every July, peas grow there"...we're talking about 'em growing and she's picked 'em."
A director requests that he emphasize the word 'in' in the phrase "in July;" Welles claims this is impossible to do in a sensible fashion, claiming that the director isn't thinking.
Why? That doesn't make any sense. Sorry. There's no known way of saying an English sentence in which you begin a sentence with 'in' and emphasize it. Get me a jury and show me how you can say "in July", and I'll go down on you. That's just idiotic, if you'll forgive me my saying so. That's just stupid, "in July"; I'd love to know how you emphasize 'in' in "In July"...impossible! Meaningless!
A director apologizes because the script actually said "Every July" rather than "in July", but Welles continues to complain that it was the other director who made the suggestion, and quips, "Too much directing around here."
From here, the recording transitions to a different commercial for "fish fingers", apparently at either the same recording session, or for the same director:
Welles struggles with the pronunciation of the fisherman's name, cursing under his breath. The director requests a different pacing, but Welles refuses.
You don't know what I'm up against: because it's full of, of, of things that are only correct because they're grammatical but they're tough on the ear, you see; this is a very wearying one, it's unpleasant to read. Unrewarding.
Welles attempts to finish the script but gets tangled around the words "crumb-crisp coating." The directors permit him to remove the word "crumb."
The recording moves on to yet another advertisement, for hamburgers, but not before Welles slips in a complaint.
Here, under protest, is "beef burgers." "We know a little place in the American far west, where Charlie Briggs chops up the finest prairie-fed beef and tastes..." This is a lot of shit, you know that?
The directors ask for one more take, as they don't like the way he emphasizes "prairie-fed" over beef.
But you can't emphasize 'beef', that's like his wanting me to emphasize 'in' before 'July'! Come on, fellas, you're losing your heads! I wouldn't direct any living actor like this in Shakespeare, the way you do this! It's impossible!
The directors try to calm him down, but Welles insists he's giving it the right reading, to which a director responds, "For the moment." Welles continues to gripe about the number of takes he's made for these commercials, which he claims is twenty more than any other he's made.
You're such pests...now, what is it you want? In your depths of your ignorance, what is it you want? Well, whatever it is you want, I can't deliver because I just don't see it.
When the engineer attempts to give Welles some pointers, the actor reveals his frustration of being a performer, a "hired hand" on the commercial being given conflicting advice from different people in the booth.
I take direction from one person...under protest, but from two I don't sit still.
The actual director continues to try to calm Welles down, but he storms out of the recording booth.
This isn't worth it, no money is worth it!
The tape has been parodied many times, often used in conjunction when parodying Welles. The most notable parody is from animated series Animaniacs; an entire cartoon featuring Pinky and the Brain was titled "Yes, Always" and featured a near-verbatim staging of the entire scene (all profanities replaced by family-friendly material, e.g., "...and I'll make cheese for you" in place of "...and I'll go down on you"), with Brain playing the part of Welles and Pinky as the director. This sketch can be found on the Animaniacs Volume 3 DVD collection. Brain's voice-actor, Maurice LaMarche, well known for his Welles impression, is known to parody the "frozen peas" tape before recording sessions as a warm up; his parody can be heard in the special features of Comic Book: The Movie.
Another version portrayed in The Critic features Welles, voiced by LaMarche, whispering "Rosebud" à la Citizen Kane before the shot pans out to reveal Welles at a table, with a plate of Rosebud Frozen Peas he is advertising. After reading his lines, describing the peas as "full of country goodness and green peaness," he becomes disgusted and walks off, taking a handful of peas with him and eating them. In another episode, Welles is upset over having to read a living will, and begins making endorsements for "Mrs. Pell's Fish Sticks" instead, eating them and declaring that "they're even better raw". He even appears later as a ghostly apparition to Margo Sherman to continue promoting and eating the fish sticks, declaring that "they're even better when you're dead".
Another parody of the tape appeared in a skit on the Canadian sketch comedy show SCTV, where Welles, played by John Candy, is hired by Liberace, played by Dave Thomas, for a Christmas storytelling. Welles is frequently distracted by the TV crew and finally, he gets up and walks off (taking an entire roast turkey with him), quoting "You people are pests! No money is worth...!"
Yet another animated example portrayed by LaMarche comes from the 2010 Futurama episode "Lrrreconcilable Ndndifferences." Welles (as a head in a jar) agrees to recreate his famous War of the Worlds broadcast for Lrrr and the Planet Express crew, but complains on-air about obvious plot holes in the script.
Will Ferrell's bookend segments in the miniseries The Spoils of Babylon, as Eric Jonrosh (a Welles lookalike), feature Jonrosh breaking from the script frequently to complain of inane language and berate the unseen crew.
The experimental music group Negativland incorporated "frozen peas" in its entirety in the track "Jolly Green Giant", a collage also featuring sound effects and other archival recordings of commercials in production phase. The track appears on their 1998 EP Happy Heroes.
- BFI | Film & TV Database | FINDUS: LINCOLNSHIRE (PEAS) (1970)
- BFI | Film & TV Database | FINDUS: SWEDEN (1970)
- BFI | Film & TV Database | FINDUS: FAR WEST (1970)
- BFI | Film & TV Database | FINDUS: FRANCE (1970)
- BFI | Film & TV Database | FINDUS: HIGHLANDS (1970)
- BFI | Film & TV Database | FINDUS: NORMANDY (1970)
- BFI | Film & TV Database | FINDUS: SHETLAND (1970)
- "War of the Welles: Seven Actors Who've Played Orson". IFC. 2009-11-26. Retrieved 2014-02-08.
- Thompson, Luke Y. (2012-06-20). "Futurama's Multi-Voiced Maurice LaMarche Gets Wordy with Us". Nerdist Industries. Retrieved 2014-02-08.
- Lawson, Tim; Persons, Alisa (2004). The Magic Behind the Voices: A Who's Who of Cartoon Voice Actors. University Press of Mississippi. p. 208. ISBN 1578066956. Retrieved 2014-02-08.
- Monty Python: The Bishop of Leicester