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Frucor Beverages Limited
Company typeSubsidiary
IndustryBeverage
Founded1962
FounderNZ Apple and Pear Board
Headquarters
Auckland
,

New Zealand
Area served
New Zealand
Australia
Netherlands
Spain
United Kingdom
Argentina
Sweden
Key people
Jonathan Moss (CEO, New Zealand), Jonathan Moss (CEO, Australia) Peter Lamb (CFO New Zealand)
ProductsV Energy Drink, Mizone Just Juice (More listed left)
ServicesDistributor and Manufacturer of Non-Alcoholic Beverages
Number of employees
800 (as of 2014)[1]
ParentSuntory
Websitewww.frucor.com

Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is well known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[2] Frucor's product, V, is considered a rival of Red Bull's.[3]

History

Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.[7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand.[8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.

In 2001, Forbes named Frucor in its Top 20 Companies of 2002.[9] In January 2002, Groupe Danone purchased Frucor[10] for $294 million after bidding since October 2001[11] and being rejected by Frucor in the beginning.[12] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).[13]

In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia.[14] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.[3]

In January 2011, Frucor launched the V brand in Spain,[2] where by June, was already being sold in 8,000 outlets.[4][4]

In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.[15]

Brands[16]

  • Fresh Up (Big Fizz launched in 2010)[17]
  • Just Juice (including Just Juice Bubbles & Just Juice Splash)
  • McCoy
  • Maximus [18]
  • Citrus Tree
  • V
  • Sugarfree V
  • V Isokinetic
  • V Iced Coffee
  • Rockstar Energy Drink
  • Appletiser
  • Arano
  • Supreme Country Style
  • Allganics
  • G-Force
  • Mizone[19] (Including Mizone Active Water)
  • H2go Bottled Water
  • NZ Natural
  • Supplement Water
  • Evian (Imported from Danone in Australia only)
  • PepsiCo brands (Acquired franchise for ‘Pepsi’ New Zealand)
    • Pepsi
    • Pepsi Light
    • Pepsi Max
    • Mountain Dew
    • No-Sugar Mountain Dew
    • 7 UP
    • Mirinda
  • MIXT
  • Joo-C
  • Frank
  • Wave (in New Zealand)
  • Mountain Dew
  • Samedi
  • Moccona Chilled Coffee
  • Up&Go
  • Wave
  • Dilmah
  • Simply Squeezed[20]
  • Gatorade

References

  1. ^ "Frucor Win". prwire.com.au. 18 January 2011. Retrieved 7 November 2013.
  2. ^ a b Gregor, Kelly (18 January 2011). "Frucor unleashes bestseller V on Spain's energy drink market". nzherald.co.nz. Retrieved 7 November 2013.
  3. ^ a b Swann, Allan (3 February 2009). "Frucor deal finally in the can". nbr.co.nz. Retrieved 7 November 2013.
  4. ^ a b c "Frucor pouring all energies into V". tvnz.co.nz. 21 June 2011. Retrieved 7 November 2013.
  5. ^ "Our company - History". frucor.com. Retrieved 7 November 2013.
  6. ^ Geoff Watson. "John Walker in Fresh Up advertisement". Te Ara: The Encyclopedia of New Zealand. Retrieved 7 November 2013.
  7. ^ De Boni, Dita (22 May 2000). "Frucor offers juicy share float". nzherald.co.nz. Retrieved 7 November 2013.
  8. ^ De Boni, Dita (19 October 1999). "Frucor takes can-do franchise approach". nzherald.co.nz. Retrieved 7 November 2013.
  9. ^ Christy, John H.; Kirkman, Alexandra (29 October 2001). "20 for 2002". forbes.com. Retrieved 7 November 2013.
  10. ^ McMillan, Alex Frew (21 January 2002). "Danone wins juicy Frucor victory". cnn.com. Retrieved 7 November 2013.
  11. ^ Hiscock, Geoff (24 October 2001). "Danone bids $123M for NZ's Frucor". cnn.com. Retrieved 7 November 2013.
  12. ^ Read, Ellen (16 November 2001). "'Non' likely reply to Danone offer". nzherald.co.nz. Retrieved 7 November 2013.
  13. ^ "Frucor buys from Bonlac". nzherald.co.nz. New Zealand Press Association. 7 December 2000. Retrieved 7 November 2013.
  14. ^ Canning, Simon (10 May 2007). "V deal creates a job buzz". theaustralian.com.au. Retrieved 7 November 2013.
  15. ^ Wildgoose, David (5 December 2013). "IGN partners with Frucor for game of the year awards". mcvpacific.com. Retrieved 9 December 2013.
  16. ^ "Our brands". Frucor. Retrieved 10 October 2012.
  17. ^ "FRESH UP BIG FIZZ HAS LAUNCHED". frucor.co.nz. 23 September 2010. Retrieved 9 December 2013.
  18. ^ "Maximus". frucor.com.au. Retrieved 9 December 2013.
  19. ^ Chan, Karen (20 October 2005). "Frucor wins award with kids drink". nzherald.co.nz. Retrieved 7 November 2013.
  20. ^ Vaughan, Gareth (7 July 2009). "Frucor buys Simply Squeezed". stuff.co.nz. Retrieved 7 November 2013.
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