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Gavin Dein

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Gavin Dein
Dein at the Clinton Foundation, 2012
Gavin Alexander Dein

Alma materBabson College
OccupationCEO of Reward
Known forFounding of Reward Insight
SpouseClaire Guerlain
ParentDavid Dein Barbara Dein

Gavin Alexander Dein is a British entrepreneur and philanthropist, best known for his founding of the Reward Insight business, named the 16th fastest growing UK technology business in 2023 and the fastest UK retail technology business according to The Independent.[1]

In November 2020 Verisk, a Nasdaq-listed data analytics company, purchased a strategic minority stake in Reward Insight in a deal worth over £100m [2]

In May 2024 Experian, a FTSE50 company and the world's leading global information services company, acquired a strategic stake in the company and Dein became Founder and Deputy Chairman.[3]

Early life[edit]

Gavin Dein is the son of David Dein MBE and Barbara Dein. David Dein is best known for co-owning Arsenal Football Club and founding the Premier League[4] Dein has an older brother Darren,[5] who is a football agent operating in Europe, and a younger sister Sasha.[6] Dein attended Haberdashers' Aske's Boys' School, The_American_School_in_London and graduated with honours in entrepreneurship at Babson College in Boston Massachusetts, the No. 1 MBA programme for entrepreneurship according to the U.S. News & World Report.[7][8]


Dein founded Reward in 2001.

In 2006 Dein invented a new technology to track and reward programme member shopping without the need for a loyalty card called Cardless Reward Technology (CRT).[9]

The technology links consumers' credit and debit cards to offers and deals, so while making their purchases customers can receive rewards such as discounts or free gifts without showing coupons or a separate loyalty card.[10] In 2007 the innovation was nominated for the Best Industry Innovation of the Year at that years Credit Card Awards,[11] and in 2008 Dein was accorded the Young Gun award by Growing Business for his invention.[12] In addition to this programme, Reward also administers and runs the Barclaycard football credit card.[13] Then in 2012 Reward launched the NatWest CashbackPlus rewards programme, which provides personalised rewards for NatWest debit card holders.[14] In 2014 CashbackPlus won Best Card Benefits Programme of the Year.[15]

In 2015, Cashback Plus underwent a rebranding to become MyRewards.[16] The program has received 18 awards in the last 8 years and claimed the 'Industry Achievement of the Year' award in 2023[17]

Much of the Reward's success can be attributed to partnering with leading financial organizations like Visa_Inc., Mastercard, and American Express, as well as prominent banks in Europe including NatWest, Barclays, Virgin Money Monzo, CEMEA (Central Europe, the Middle East, and Africa) with First_Abu_Dhabi_Bank, the largest bank in the UAE, and the Asia Pacific region.

Reward launched full-service loyalty programmes in partnership with Virgin Money and Barclays Bank, the latter in collaboration with Visa_Inc..[18]

Reward has offices in Regent Street, London, Belfast, Northern Ireland, Dubai, UAE and Singapore.[19]

Dein was a Non Executive Director of a globally recognised talent representation agency, IE MUSIC,[20] a talent representation business from 2016-2018. Clients include Robbie Williams, Ayda Field, Cher Lloyd, Craig Armstrong, Lemar, Lily Allen, Passenger_(singer) and many more.[21]

Personal life[edit]

Dein married Claire Guerlain in 2014.[22] The couple have two children a girl and a boy and currently live in Mayfair, London.

Dein has been involved with the NSPCC since 2012 chairing several boards including the Childline School Service, National Development Board and is currently a member of the Income Generation Committee.[23][24]


  1. ^ "E2E 100 Business Entrepreneurs". The Independent. Retrieved 22 April 2023.
  2. ^ "Ex-Arsenal chief Dein's son gets Reward in £100m UK fintech deal". Sky News. Retrieved 23 November 2020.
  4. ^ "Dein sells Arsenal stake to Russian oligarch for £75m". The Times. Retrieved 19 November 2012.
  5. ^ "Transfer guru Darren Dein: Meet the man helping Harry Redknapp". www.birminghammail.co.uk. Birmingham Mail. 31 August 2017.
  6. ^ Paul Kelso (5 July 2011). "Agent Darren Dein linked to Arsenal transfer deals including Cesc Fabregas Barcelona move". The Daily Telegraph.
  7. ^ "Babson College Official Website". Babson College. Retrieved 29 August 2023.
  8. ^ "Gavin Dein". Retrieved 1 March 2019.
  9. ^ "Gavin Dein". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  10. ^ Alex Donohue (11 February 2008). "TMN signs deal with Reward for offline loyalty programme". Brand Republic. Retrieved 19 November 2012.
  11. ^ "Awards and Press". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  12. ^ "Gavin Dein, Reward". Growing Business. Archived from the original on 7 October 2012. Retrieved 19 November 2012.
  13. ^ "Barclay Football Credit Card". Archived from the original on 28 March 2012. Retrieved 19 November 2012.
  14. ^ "Profitable Data Monetisation". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  15. ^ "2014 Winners & Finalists". Retrieved 1 March 2019.
  16. ^ "What is the difference between Cashback Plus and MyRewards?s". Retrieved 1 March 2019.
  17. ^ "Winners Archive". Retrieved 1 March 2019.
  18. ^ "Reward Loyalty Back in the Black, Confident About Future". Business of Payments. 19 March 2023. Retrieved 29 August 2023.
  19. ^ "Get in Touch". Retrieved 1 March 2019.
  20. ^ "Gavin Alexander DEIN". Retrieved 1 March 2019.
  21. ^ "home". Retrieved 1 March 2019.
  22. ^ "Telegraph Announcements". Retrieved 8 January 2019.
  23. ^ "Thank you to our National Development Board". Retrieved 19 November 2012.
  24. ^ "Gavin Dein". Retrieved 1 March 2019.