General Sentiment, Inc. is a Long Island-based social media and news media analytics company. The company uses patented text analytics software to analyze content from more than 60 million sources including blogs, forums, Twitter, Facebook and comment sections. General Sentiment's technology analyzes social conversations, themes, news articles, key influencers, marketing campaigns and un-aided brand awareness.
General Sentiment's core system includes a natural language processing engine to analyze text and entity management to track entities. The frontend consists of depository servers and the Social Intelligence Platform, which hosts a number of applications that are useful for brand measurement. General Sentiment offers a software as a service (SaaS)-based solution delivered via the Amazon Cloud.
In December 2010, an official Google blog implied that the search engine owned General Sentiment’s sentiment analysis. Unique to General Sentiment is a patented ad-value-equivalency metric called Media Value, which places a dollar value on the media buzz about a specified topic. The technology performs auto-entity extraction to automatically identify and track entities. General Sentiment is currently tracking more than one billion entities and has some historical data dating back to 2004.
The underlying technology platform, a natural language processing (NLP) and sentiment analysis system called Lydia, was developed by Dr. Steven Skiena at Stony Brook University. It uses Apache Hadoop to process large quantities of data.
General Sentiment offers a variety of products.
Social Intelligence Platform
The Social Intelligence Platform provides customers with tools to solve a variety of problems. Customers use the platform for brand health monitoring, partnership identification, crisis alerts, impact analysis, industry tracking, media suitability analysis and political issue and candidate tracking. Applications available on the Social Intelligence Platform include Power App, Data App and MediaMatch.
General Sentiment custom reports provide quarterly, monthly or weekly targeted insights tailored to each customer's need.
General Sentiment offers a number of report series in addition to its specialty reports. The STAR GS series is the result of a partnership with the company behind the Q Score. Each quarter, General Sentiment releases a Global Brands report, which analyzes the brands that have the most significant impact online.
The General Sentiment Application Programming Interface (API) allows access to the media measurement indicators that General Sentiment uses for analysis.
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