General Sentiment

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General Sentiment, Inc. is a Long Island-based social media and news media analytics company.[1] The company uses patented text analytics software to analyze content from more than 60 million sources including blogs, forums, Twitter, Facebook and comment sections.[2] General Sentiment's technology analyzes social conversations, themes, news articles, key influencers, marketing campaigns and un-aided brand awareness.


General Sentiment's core system includes a natural language processing engine to analyze text and entity management to track entities. The frontend consists of depository servers and the Social Intelligence Platform, which hosts a number of applications that are useful for brand measurement. General Sentiment offers a software as a service (SaaS)-based solution delivered via the Amazon Cloud.

In December 2010, an official Google blog implied that the search engine owned General Sentiment’s sentiment analysis.[3] Unique to General Sentiment is a patented ad-value-equivalency metric called Media Value, which places a dollar value on the media buzz about a specified topic.[4] The technology performs auto-entity extraction to automatically identify and track entities. General Sentiment is currently tracking more than one billion entities and has some historical data dating back to 2004.


The company was cofounded in 2008 by Dr. Steven Skiena, a PhD in computer science, and Mark Fasciano, who also founded FatWire.[5]

The underlying technology platform, a natural language processing (NLP) and sentiment analysis system called Lydia, was developed by Dr. Steven Skiena at Stony Brook University.[6] It uses Apache Hadoop to process large quantities of data.

General Sentiment’s software accurately predicted the winner of the American Idol Finale in 2011.[7]


General Sentiment offers a variety of products.

Social Intelligence Platform[edit]

The Social Intelligence Platform provides customers with tools to solve a variety of problems. Customers use the platform for brand health monitoring, partnership identification, crisis alerts, impact analysis, industry tracking, media suitability analysis and political issue and candidate tracking. Applications available on the Social Intelligence Platform include Power App, Data App and MediaMatch.

Custom Reporting[edit]

General Sentiment custom reports provide quarterly, monthly or weekly targeted insights tailored to each customer's need.[8]

Report Series[edit]

General Sentiment offers a number of report series in addition to its specialty reports. The STAR GS series is the result of a partnership with the company behind the Q Score.[1] Each quarter, General Sentiment releases a Global Brands report, which analyzes the brands that have the most significant impact online.[9]

Data API[edit]

The General Sentiment Application Programming Interface (API) allows access to the media measurement indicators that General Sentiment uses for analysis.


  1. ^ a b "A new way to Measure TV Ratings". March 2, 2011. Retrieved August 15, 2011. 
  2. ^ "What we Do". Archived from the original on August 2, 2011. Retrieved August 15, 2011. 
  3. ^ "Hey Google: It's Not Your Sentiment Analytics!". December 22, 2010. Retrieved August 15, 2011. 
  4. ^ "Placing Value on Online Media Buzz". February 7, 2011. Archived from the original on September 5, 2011. Retrieved August 15, 2011. 
  5. ^ "New York-based General Sentiment scours websites to track brand names and analyze exposure". Dolan Media. May 28, 2010. Retrieved August 15, 2011. 
  6. ^ "Companies Waking to Need to Monitor Social Media "Apple tops Google for media impact in Q2, BP biggest loser". July 21, 2010. Archived from the original on August 6, 2011. Retrieved August 15, 2011. 
  7. ^ "Idol Chatter: American Idol Finale Begins Tonight". Fox Business Charlotte. May 20, 2011. Retrieved August 15, 2011. 
  8. ^ "Brand Perception is Everything". January 26, 2011. Retrieved August 15, 2011. 
  9. ^ "Brands With Most Online Impact: Apple and Google". February 4, 2011. Retrieved August 15, 2011.