Global Management Challenge

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Global Management Challenge (GMC) is a strategic management competition for managers and university students. Participants form teams of 3-5 members, and each team is placed in a group of 5-8 teams, depending on the round of the competition. The teams are then given a virtual company, initially identical to every other company in the competition. Each team then develops their company by making a series of decisions relating to every aspect of the business, such as how many machines to buy, or how much to spend on advertising. In each round, five sets of decisions are taken, corresponding to five quarters. A quarter is a period said to span three months.

These decisions - made on the Decision Sheet - are run through sophisticated business simulation software, which generates in-depth Management Reports, showing the consequences of the decisions. The aim is to finish the game with the highest share-price on the virtual stock exchange.

The competition is divided into rounds with usually 3 or 4 rounds on national level and 2 rounds on international level. The number of national rounds can vary in each country and depends on number of participants. Some countries use slightly different approach and combine Global Management Challenge with other competitions. In India teams compete in another competition which is more sector related (e.g. they run a car manufacturing company) and the last 8 teams join GMC national final. Also in Germany the participants play GMC only in their final round. As it might seem interesting it brings disadvantage to those teams because they are not so familiar with the simulation compared to other teams on the international level.

History[edit]

The concept of the competition emerged in 1980 in Portugal by SDG – Simuladores e Modelos de Gestão – in partnership with Expresso, a weekly newspaper. The GMC computer model was designed by Edit 515 Limited, registered in Scotland, U.K. It is updated frequently to reflect real world trading conditions and business risks, the aim being to present competitors with very realistic and complex business scenarios, with varied challenges and problems.

The Global Management Challenge is now the world's biggest strategic management competition - 20000 participants annually. More than 400,000 university students and company managers around the world participated since 1980.

Thirty-three countries currently participate in the contest: Angola, Australia, Belarus, Belgium, Bolivia, Brazil, Czech Republic, Denmark, Finland, France, Germany, Ghana, Greece, Hong Kong SAR (China), Hungary, India, Italy, Kazakhstan, Latvia, Macau SAR (China), Mexico, Morocco, People's Republic of China, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Spain, Turkey, Ukraine, United Kingdom and Venezuela.

For the 2010-2011 session, two new African countries are entering the contest: Ivory Coast, Benin, in partnership with Educarriere.net, a leading website in Ivory Coast which have been famous because it used to publish the result of many exams.

Although it was not confirmed on the Global GMC site, there should be a few new countries in 2011/2012 edition. It seems like Estonia and Lithuania joined, as well as Scotland (which is where the original simulation software was created). On the other hand, Czech, Slovak and Hungarian organizers claimed that they left the competition due to disagreements with the global organizer. Hopefully the competition will be relaunched in these countries as Slovakia is the winner of 2010/2011 edition and Czech Republic was 3rd.

Each country organizes its own National competition, the model producing all material in the language of that country. The winners of the National competition meet to contest the International Semi-Finals and, if successful, go on to compete in the International Final (with results still in each of the countries' native language).

World Champions[edit]

In 1980—the first year of the competition—only Portuguese teams competed. For the next two years, the GMC winner was decided by a Luso-Brazilian final, between Portugal and Brazil. Brazil won in 1981 and Portugal won in 1982. Since 1983, the winner has been decided at an International Final, hosted by one of the competing countries. The winners of each year's competition are listed below:[1]

Year Winner Number of participating countries[2] Host country
1980 Portugal Portugal 1 Portugal Portugal
1981 Brazil Brazil 2 Portugal Portugal
1982 Portugal Portugal 2 Brazil Brazil
1983 Portugal Portugal 3 Portugal Portugal
1984 Portugal Portugal 5 Portugal Portugal
1985 Portugal Portugal 6 Portugal Portugal
1986 Spain Spain 5 Portugal Portugal
1987 United Kingdom United Kingdom 8 Portugal Portugal
1988 Spain Spain 7 Portugal Portugal
1989 Portugal Portugal 7 Portugal Portugal
1990 United Kingdom United Kingdom 7 Portugal Portugal
1991 Portugal Portugal 5 Portugal Portugal
1992 Spain Spain 4 Portugal Portugal
1993 Portugal Portugal 5 Portugal Portugal
1994 Portugal Portugal 5 Portugal Portugal
1995 Spain Spain 7 Portugal Portugal
1996 France France 8 Portugal Portugal
1997 Brazil Brazil 7 France France
1998 Portugal Portugal 9 Macau Macau SAR
1999 China P.R. China 9 Portugal Portugal
2000 China P.R. China 10 Portugal Portugal
2001 Czech Republic Czech Republic 11 France France
2002 China P.R. China 11 Macau Macau SAR
2003 China P.R. China 15 Portugal Portugal
2004 Poland Poland 16 Portugal Portugal
2005 China P.R. China 19 Poland Poland
2006 Czech Republic Czech Republic 24 Macau Macau SAR
2007 Macau Macau SAR 25 Romania Romania
2008 Russia Russia 30 Portugal Portugal
2009 Ukraine Ukraine 25 Russia Russia
2010 Slovakia Slovakia 25 Macau Macau SAR
2011 Russia Russia[3] 25 Ukraine Ukraine
2012 Ukraine Ukraine[4] 24 Romania Romania
2013 Russia Russia[5] 22 Russia Russia
2014 Russia Russia 22 Czech RepublicCzech Republic
2015 Russia Russia 25 Macau Macau SAR
International Final wins per country since 1983
Rank Country Number of wins
1 Portugal Portugal 8
2 China P.R. China 5
3 Russia Russia 5
4 Spain Spain 4
5 United Kingdom United Kingdom 2
5 Czech Republic Czech Republic 2
5 Ukraine Ukraine 2
8 Brazil Brazil 1
8 France France 1
8 Poland Poland 1
8 Macau Macau SAR 1
8 Slovakia Slovakia 1

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