Olo (Online Ordering)

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Industry Internet, Mobile, Restaurants
Founded New York, NY
(June 2005)
Headquarters New York, NY
Key people
Noah Glass, Founder & Chief Executive Officer
Website www.olo.com
olo online ordering

Olo is a mobile and online food ordering platform that allows customers to order food from online menus and prepay in advance from their mobile or desktop device. The company is based in New York City.

Olo was founded as GoMobo in 2005 by entrepreneur Noah Glass[1] and renamed Olo in 2010 (an acronym for "online ordering"). Their registered trademark slogan is "Skip the Line ®". Olo works with chain restaurants across the United States;[2] according to a 2015 report in Fortune Magazine, the company had served approximately 10 million customers.[3] The company reports reaching 25 million users in 2016.[4]


  • Noah Glass – Founder and CEO
  • Matthew Tucker – COO
  • Marty Hahnfeld – CCO
  • Andrew Murray – CTO

Noah Glass (not to be confused with Noah Glass (Twitter)) holds a B.A. in political science from Yale University. He left Harvard Business School in 2005 to found GoMobo.com, which was renamed Olo in 2010. Prior to founding GoMobo/Olo, Glass worked for Endeavor Global, Inc. and National Retail Federation.

Restaurateur Danny Meyer joined Olo's Board of Directors in 2015.


Olo services multi-unit restaurants with 40 or more locations. The company works with approximately 150 brands,[5] including Chili's, Applebee's, Baskin-Robbins, Chipotle, Five Guys Burgers & Fries, Jamba Juice, Noodles & Company, Veggie Grill, Wingstop, b.good, BURGERFi, Capriotti’s, Carlo’s Bakery, Cheba Hut, Cold Stone Creamery, Costa Vida, Cousins Subs, Dickey’s Barbecue, Down to Earth Organic & Natural, Famous Dave's, Field's Good Chicken, GFG (Marble Slab/Maggie Moo’s), Giant Eagle, Izzo's Illegal Burrito, Kneaders Bakery & Cafe, McAlister's Deli, My Ceviche, Nothing Bundt Cakes, Olga’s Kitchen, Port of Subs, Pret a Manger, Real Mex (Chevy’s Fresh Mex/El Torito), sweetgreen, Taylor Gourmet, Tin Drum Asiacafe, The Counter Burger, Wayback Burgers, and Which Wich. Olo's mobile ordering app for Five Guys Burgers & Fries was rated positively among major chain restaurant apps by Applause, a software testing company.[6]


As of 2016, Olo reports having served 25 million users.[7] According to an October 2013 Forbes.com article, clients of Olo have reported having average ticket sizes increase by 25 percent.[8] Some clients have experienced up to a 73 percent increase in ticket size.[9]


Olo works with restaurants to create mobile applications for the Android, Blackberry, and iPhone,[10] as well as mobile-optimized mobile ordering websites. Their online food ordering products are white labeled and integrate with restaurant point-of-sales systems.

Olo was the first United States online ordering company to release text message ordering capabilities.[11]

In 2015, Olo released Dispatch, a product that matches customers with available delivery couriers.

Investors and Funding[edit]

Olo has raised USD $63.25 million in total funding from Founder Collective, RRE Ventures, Core Capital, PayPal, Staley Capital, the Raine Group, and Danny Meyer.[12]


  1. ^ David Muir (20 September 2006). "Texting Food Orders Makes Cutting In Line OK". ABC News. 
  2. ^ Alexander Wolfe (1 November 2007). "GoMobo Brings Fandango-Like Advance Ordering To Your Morning Coffee Run". Information Week. 
  3. ^ "Exclusive: Tech firm Olo claims 10 million users". Fortune. Retrieved 2015-11-12. 
  4. ^ "Crunchbase.com: Olo". 21 July 2016. 
  5. ^ Little, Katie (2016-06-06). "This CEO passed up Harvard Business School to make a huge bet on smartphones". CNBC. Retrieved 2016-07-22. 
  6. ^ Benjamin Gray (22 June 2016). "The Best and Worst Restaurant Apps of 2016". 
  7. ^ "Crunchbase.com: Olo". 21 July 2016. 
  8. ^ "OLO On Mobile Restaurant Ordering: 'We Want To Be The Amazon Of Food'". Forbes. Retrieved 2015-11-12. 
  9. ^ "Why digital ordering is a 'must have' for QSRs". www.qsrweb.com. Retrieved 2015-11-12. 
  10. ^ Robin Hilmantel (March 2009). "GoMobo Brings an EZ Pass Lane to Quick-Serves". QSR Magazine. 
  11. ^ "America's Best Young Entrepreneurs". BusinessWeek. 30 October 2006. 
  12. ^ "Crunchbase.com: Olo". 21 July 2016.