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Grofers
Company typePrivate
IndustryInternet
FoundedDecember 2013
HeadquartersGurgaon, India
Area served
India
ServicesE-commerce
(Online shopping)
Number of employees
2,000 (June 2016)[1]
Websitegrofers.com

Grofers is an Indian on-demand online grocery delivery service.[2] It was founded in December 2013 and is based in Gurgaon.[3][4] As of 2016, the company has raised about $165.5 million from investors including SoftBank and Sequoia Capital.[5][6] In early 2016, Grofers reduced its workforce by ten percent and reduced its operations from 26 cities to 17 cities.[7]

The name Grofers is a portmanteau of "grocery gophers".[8] Customers of the company use a mobile application to order groceries online. Grofers employees then secure the items from local stores and deliver the items to the consumer.[9]

See also

References

  1. ^ Sn, Vikas; Chanchani, Madhav (29 June 2016). "Grofers lays off 10% of employees, withdraws 67 campus job offers". The Economic Times. Retrieved 29 September 2016.
  2. ^ Shrivastava, Aditi; Chanchani, Madhav (13 July 2016). "After a year of rapid growth, Grofers aiming to achieve operational break-even by year end". The Economic Times. Retrieved 29 September 2016.
  3. ^ Sen, Sunmy (23 May 2016). "It's Grofers vs BigBasket in the grocery delivery app war". Hindustan Times. Retrieved 29 September 2016.
  4. ^ "Grofers has had a good run so far, aims at operational break-even by year end". Business Insider. 13 July 2016. Retrieved 29 September 2016.
  5. ^ Shu, Catherine (5 January 2016). "Indian Hyperlocal Delivery Startup Grofers Pulls Out Of 9 Cities". TechCrunch. Retrieved 29 September 2016.
  6. ^ Ganguly, Paloma (26 November 2015). "Delivering groceries, Grofers bags big bucks from SoftBank". Tech in Asia. Retrieved 29 September 2016.
  7. ^ Saligrama, Anirudh (15 August 2016). "How Grofers Is Battling Legal Notice That Was Served By Students". TechStory. Retrieved 29 September 2016.
  8. ^ "Local heroes". The Economist. 14 January 2016. Retrieved 29 September 2016.
  9. ^ Prabhakar, Anu (25 May 2014). "Gone in 90 minutes". Mid Day. Retrieved 29 September 2016.
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