|Prabhucharan Shri Vithalnathji Shri Gusaiji|
Shri Vithalnathji Shri Gusaiji
Charanat. Near Varanasi, UP, India
|School||Hindu philosophy, Shuddhadvaita, Pushtimarg, Vedanta|
Gusaiji was the younger son of Vallabhacharyaji. His real name was Vitthalnath. He was born in 1516 at Charnat near Varanasi. Gusaiji as Vithalnathji is mentioned in Hindu scriptures as follows: In Agni Purana, in a chapter titled "Bhavishiyotar" (Future Avatar (birth)), God himself professed that: "In future I will come as son of Shree Vallabh and I will be known as Shree Vithal."
Gusaiji led the sect Pushtimarg, the sect founded by his father after the latter's death. Based on the order of Shrinathji (Krishna's image currently residing in Nathdwara near Udaipur), Gusainji included variation of Bhog (feasts & meals), Raag (music) and Shringaar (adorations) into the seva (day to day services) of Shrinathji. He was also the head of pustimargiya sanghatan i.e.the head of the temple trust(श्रीनाथजी).