Hallmark Institute of Photography

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Hallmark Institute of Photography
Hallmark Institute of Photography Administrative Office Building.jpg
Photograph of the Administrative Office Building at Hallmark Institute of Photography looking southwest
TypeFor-profit college
Administrative staff
Location, ,
Acceptance Rate87% (2013)

The Hallmark Institute of Photography was a for-profit photography school located in Turners Falls, Massachusetts, operated by Premier Education Group. It was nationally accredited by the Accrediting Commission of Career Schools and Colleges.[1] The school offered a 10-month certificate-granting program covering a mix of technical, artistic, and business aspects of photography.

The school was acquired by Premier after the bankruptcy of its previous owner.[2] and closed in October 2016 due to financial difficulties.


The main facility was a 50,000-square-foot (4,600 m2) building combining studios, a 350-seat auditorium, a student lounge area, a bookstore, faculty offices, and two large computer labs totaling approximately 140 workstations. In 2011, a video editing and production suite was added by converting an additional 5,000-square-foot (460 m2) of administrative space. The suite offered 20 editing workstations, an audio studio and video production studio.[3]


The school's 10-month program encompassed 1400 clock hours.[1] In addition to photographic subjects, the program covered marketing, finance, and other aspects of operating a photographic business.[4] A centerpiece of the program was its Guest Speaker series, which features notable photographers such as Mary Ellen Mark, Douglas Kirkland, Kevin Bubriski, John Paul Caponigro, Craig Cutler, Bill Diodato, Andrew Eccles, Lynn Goldsmith, Marc Hauser, Pat Hunt, Vincent Laforet, Jay Maisel, Gene Martin, Joe McNally, Michel Tcherevkoff, Richard Warren, William Wegman, David Wells, Timothy White, Ron Wyatt, and Joyce Tenneson.[5]

In September 2009 Gregory Heisler became the first Artist-in-Residence at Hallmark[6]


  1. ^ a b Accrediting Commission of Career Schools and Colleges directory
  2. ^ Walker, David (October 19, 2010), "$3.6M in Debt, Photo School President Faces Fraud Charges", PDN Photo District News, archived from the original on 2012-03-27, retrieved March 21, 2012
  3. ^ "Hallmark Institute website, facilities". Archived from the original on 2007-05-03. Retrieved 2007-04-30.
  4. ^ "School Profile: Hallmark Institute of Photography". Rangefinder Magazine. 2004-08-01.
  5. ^ hallmark.edu: speaker list Archived 2010-05-27 at the Wayback Machine
  6. ^ http://www.photographyblog.com/news/prize_to_honour_new_directions_in_creative_photographic_portraiture/ photographyblog.com

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