Hicks Bay (Māori: Wharekahika) is a bay and coastal area in the Gisborne District of the North Island of New Zealand. It is situated 150 km east of Opotiki and 186 km north of Gisborne city, along State Highway 35 between Potaka and Te Araroa. The area is named after Zachary Hickes, second-in-command of James Cook's Endeavour, which sailed along the East Cape on 31 October 1769.
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Coordinates: 37°36′S 178°18′E / 37.600°S 178.300°E