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Hiromi Toshikawa

(1976-09-25) September 25, 1976 (age 43)
Suginami, Tokyo, Japan
Known forphotographer and artist
Notable work
Girls Blue, Japanese Beauty, Hiromix

Hiromi Toshikawa (利川 裕美, Toshikawa Hiromi, born 1976 in Tokyo), better known as Hiromix (ヒロミックス, Hiromikkusu), is a Japanese photographer and artist.


Born in 1976, Hiromix rose to fame in Japan after winning the 11th New Cosmos of Photography (写真新世紀, Shashin Shin-seiki) award, hosted by the photographic manufacturer Canon, in March 1995.[1] She was nominated by Nobuyoshi Araki, one of Japan's best known photographers, for a series of photographs called Seventeen Girl Days.[2] Through her provocative[vague] photographs depicting the life from a teenager's perspective, she became a media sensation and pop cultural icon in Japan.[3] She also was a judge for Cosmos of Photography contest from 2011 to 2015.

In 1996, Hiromix published her first book Girls Blue to critical acclaim.[4] In the west, she became well known with her book Hiromix, edited by the French photography critic Patrick Remy and published by Steidl in 1998.[5] In 2000, she was awarded the Kimura Ihei Award for her book Hiromix Works. She has published several other photography books that are concerned with identity, community, gender and the everyday. She is represented by Hiromi Yoshii Gallery in Tokyo.[6]

As a former member of the Japanese band The Clovers, Hiromix also released a music album and continues[when?] to work as DJ. She briefly appears in a TV commercial for a Yves Saint Laurent fragrance called Jazz.[7] The German photographer Wolfgang Tillmans photographed her in 1997.[8] She also has a cameo appearance in the 2003 film Lost in Translation, directed by Sofia Coppola. She photographed for fashion brand Kenzo's pre-fall collection in 2016.[9]


Solo exhibitions[edit]

  • Deep Gallery, Tokyo (1996)
  • Parco Gallery, Tokyo (1997)
  • Paris, France (1997)
  • London, England (1999)
  • Nagoya (2002)
  • Start of Spring, Radiance of the Heart, Hiromi Yoshii Gallery, Tokyo (2009)
  • St. Valentin Special | Room of Love, Eye of Gyre, Tokyo (2010)
  • The Wonder of Love and Time, Hidari Zingaro, Tokyo (2015)

Group exhibitions[edit]

  • Superflat Exhibition, Tokyo (1999)[vague][citation needed]
  • Gazes that Define the Era: 30 Years of the Kimura Ihei Award 1975–2005, Kawasaki City Museum, Tokyo (2005)[citation needed]
  • Shoot (Rizzoli, U.S.), Parco Gallery, Tokyo (2009)[citation needed]
  • A Room in Which To Contemplate Love, No Man's Land, Tokyo (2009)[citation needed]
  • 40 Years of the Kimura Ihei Award, 1975–2015, Kawasaki Museum, Tokyo (2015)[citation needed]
  • Takashi Murakami Collection, Tokyo and other cities (2016)[2]


  • Girl's Blue (1996)
  • Japanese Beauty (1997)
  • Hikari (1997)
  • Hiromix Paris (1998)
  • Hiromix (1998)


  1. ^ Canon page.
  2. ^ a b Inc., Canon. "Hiromix "Seventeen Girl Days" | 1995 Grand Prize winning work | Canon New Cosmos of Photography". Canon Global. Retrieved 4 April 2018.
  3. ^ Bornoff, Nicholas (1999). "Figures in the Landscape." In: Brittain, David (ed.), Creative camera: thirty years of writing, Manchester: Manchester University Press, p. 272.
  4. ^ "Real People: Interview – Hiromix: Portrait of the artist as a little". 31 January 1999. Retrieved 2 September 2017.
  5. ^ Remy, Patrick (1998). Hiromix. Göttingen: Steidl.
  6. ^ "hiromiyoshii.com". hiromiyoshii.com. Retrieved 2 September 2017.
  7. ^ DrDejvu (8 February 2008). "YSL Jazz Live – 1990's UK Advert". Retrieved 2 September 2017 – via YouTube.
  8. ^ Tillmans, Wolfgang (2003). If One Thing Matters, Everything Matters, London: Tate Publishing, p. 142.
  9. ^ "Kenzo Clothing | Men, Women & Kids collections". www.kenzo.com. Retrieved 4 April 2018.

External links[edit]

  • Ono, Philbert. "Hiromix". PhotoGuide Japan. Profile of "one of the most well-known and sensational young female photographers in Japan".
  • Romano, Gianni. "Hiromix". PhotoArts Journal.
  • Shoji, Kaori, "Young women behind the camera craze in Tokyo". New York Times, 16 January 1999. An excited portrait of Hiromix as "the grunge baby of the camera world" and Yuriko Takagi as "its high priestess".