Hornsby Brand Design

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Hornsby Brand Design
IndustryAdvertising agency
Branding agency
Founded2003; 20 years ago (2003)
FounderBridget Hornsby
United States
Key people
Bridget Hornsby (CEO)
Chris Hornsby (President)

Hornsby Brand Design LLC is a privately held branding design and advertising agency located in Knoxville, Tennessee. It sells its services to corporations, government agencies, and faith-based organizations, among many other institutions.[1][2]

A few of the regional, national and international organizations Hornsby Brand Design has served are the American Cancer Society, Regal Entertainment Group, Jewelry Television and the Brunswick Boat Group as well as numerous government agencies such as Knoxville Area Transit,[3][4] Chattanooga Area Regional Transportation Authority,[5] Anderson County Tourism Council, and the Memphis Urban Area MPO, among others. In addition, they have served faith-based[6] organizations throughout the United States with faith-branding, and was featured five times in the GIA published book, "Graphic Design and Religion: A Call for Renewal", by Daniel Kantor, as well as on the front cover for its work for the faith-based community.[7] Hornsby Brand Design is a member of the American Advertising Federation (AAF) of Knoxville American Advertising Federation.


The CEO and principal of Hornsby Brand Design LLC, Bridget Hornsby,[8] studied at Grady College of Journalism and Mass Communication at the University of Georgia in Athens, Ga., graduating with an advertising degree in 1986. After working as a business manager for a wholesale printing company in Atlanta, Ga., she worked as a corporate editor of two magazines for the international, musical instruments manufacturer, Peavey Electronics Corporation in Meridian, Miss. In 1993 she founded HornsbyWerks and moved it to Knoxville, Tenn., in 1995.[citation needed] The company changed its name to Hornsby Brand Design in 2003, when its president, Chris Hornsby, joined the company. Hornsby Brand Design acquired the LLC in April 2014.[citation needed]

Chris studied graphic design at the University of Georgia, in Athens. Upon his graduation in 1984 with a BFA, he worked for the Joan Carol Design and Exhibit Group in Atlanta as a designer where he designed exhibits for some of the largest companies in the world. After a two-year stint, he moved to Richard Douglas Advertising, also in Atlanta. His first projects as an art director included the Dale Carnegie Institute and the Salvation Army.[citation needed]

In 1990 he moved to Meridian, Miss., and became a lead art director with Peavey Electronics Corporation working with celebrity endorsers and more than 900 musical instrument products. His five-year association with Peavey Electronics landed Chris the creative supervisor position with Philips Electronics, headquartered in Knoxville. After a time with Philips, Chris worked as the creative director for several ad agencies and design groups in Knoxville before finally joining Hornsby Brand Design in 2003.[9] He was inducted into American Advertising Federation Knoxville's Hall of Fame[10] in 2013 for his creative excellence, his contribution to the industry, and his philanthropic endeavors to the community. Additionally, he is well known in the fine arts community as a member of the Arts & Culture Alliance of Greater Knoxville.[11] His personal art pieces have been shown in a variety of art venues including New York City with recognition by the Whitney Museum of American Art's[12] curator, Christiane Paul.[13] In the spring of 2017, he procured his first solo exhibition at the Customs House Museum and Cultural Center in Clarksville, Tenn.,[14][15] sparking the Nashville Arts Magazine's feature article on Hornsby in its April 2017 Issue.[16]


Hornsby Brand Design has been nationally and internationally recognized with more than 100 awards in print, web design and development and broadcast, along with being published in Print and How magazines' design annuals.[17][18]


  1. ^ Ferrar, Rebecca. "KAT to spend $77,000 on commercial » Knoxville News Sentinel". Knoxnews.com. Retrieved 2011-09-13.
  2. ^ "KAT Getting Noticed_You Tube.mov". YouTube. 2010-11-11. Retrieved 2011-09-13.
  3. ^ "KAT picks Knox firm for transit center rebranding » Knoxville News Sentinel". Knoxnews.com. Retrieved 2011-09-13.
  4. ^ "Business briefs: Apr. 29 » Knoxville News Sentinel". Knoxnews.com. Retrieved 2011-09-13.
  5. ^ "CARTA picks Hornsby for web branding makeover". Thedailytimes.com. Retrieved 2011-09-13.
  6. ^ "Building devotion: Local branding firm helping churches reach worshippers more effectively » Knoxville News Sentinel". Knoxnews.com. Retrieved 2011-09-13.
  7. ^ "Graphic Design and Religion A Call for Renewal - Daniel Kantor - GIA Publications". Giamusic.com. Retrieved 2011-09-13.
  8. ^ Hornsby, Bridget. "Founder of Hornsby Brand Design LLC". primary source. Retrieved 2015-08-10.
  9. ^ Hornsby, Chris. "Founder of Hornsby Brand Design LLC". primary source. Retrieved 2015-08-10.
  10. ^ "AAF Knoxville's Hall of Fame".
  11. ^ "Arts & Culture Alliance of Greater Knoxville".
  12. ^ "East Tennessee artist Chris Hornsby selected to exhibit in New York City".
  13. ^ "Hornsby: Fracture". primary source. Retrieved 2017-03-10.
  14. ^ "Knoxville's Chris Hornsby goes solo". primary source. Retrieved 2017-03-10.
  15. ^ "Chris Hornsby -". 2017-03-29. Retrieved 2017-07-05.
  16. ^ "News from Knoxville Area Transit" (PDF). Retrieved 2011-09-13.
  17. ^ "Honors June 6 » Knoxville News Sentinel". Knoxnews.com. Retrieved 2011-09-13.

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