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TypePrivately held company
Founded2003; 18 years ago (2003)
HeadquartersSan Luis Obispo, California, U.S.
Key people
Kyle Wiens,[1] CEO
Luke Soules, CXO
Content license
Creative Commons BY-NC-SA[3]
No manual was available for the Apple iBook G3

iFixit is an American e-commerce and how-to website which sells repair parts and publishes free wiki-like online repair guides for consumer electronics and gadgets. The company also performs product teardowns of consumer devices. It is a private company in San Luis Obispo, California. The company was founded in 2003, as a result of Kyle Wiens[4] not being able to locate an Apple iBook G3 repair manual[5] while the founders[6] were attending Cal Poly.

Business model[edit]

An iFixit Pro Tech Toolkit.

iFixit has released product teardowns of new mobile and laptop devices, which provides advertising for the company's parts and equipment sales.[7] These teardowns have been covered by PC World,[8] The Mac Observer,[9] NetworkWorld[10] and other publications.[11][12]

Co-founder Kyle Wiens[13] has said that he aims to reduce electronic waste by teaching people to repair their own gear,[14] and by offering tools, parts, and a forum to discuss repairs.[15] In 2011, he travelled through Africa with a documentary team to meet a community of electronics technicians who fix and remake the world's discarded electronics.[16]

iFixit provides a software as a service platform known as Dozuki to allow others to use iFixit's documentation framework to produce their own documentation. O'Reilly Media's Make and Craft magazines use Dozuki to feature community guides alongside instructions originally written by the staff for the print magazine.[17][failed verification][18]

On April 3, 2014 iFixit announced a partnership with Fairphone.[19]

During the COVID-19 pandemic, iFixit and CALPIRG, the California arm of the Public Interest Research Group, worked with hospitals and medical research facilities to gather the largest known database of medical equipment manuals and repair guides to help support the health industry during the pandemic.[20]


In September 2015, Apple removed the iFixit app from the App Store in reaction to the company's publication of a teardown of a developer pre-release version of the Apple TV (4th generation) obtained under Apple's Developer Program violating a signed Non-Disclosure Agreement and as such their developer account was suspended.[10] In response iFixit says it has worked on improving its mobile site for users to access its services through a mobile browser.[citation needed]

In April 2019, it was revealed that some Oculus Quest and Oculus Rift S devices contain a physical easter egg reading "Hi iFixit! We See You!",[21] illustrating the fact that device manufacturers are well aware of iFixit.

See also[edit]


  1. ^ Wiens, Kyle. "Kyle Wiens". kylewiens.com.
  2. ^ "Leaderboard". Archived from the original on 2017-01-03. Retrieved 2015-05-18.
  3. ^ "Content Licensing". Archived from the original on 14 October 2013. Retrieved 17 October 2013.
  4. ^ "Triangulation 373 Kyle Wiens, iFixit | TWiT.TV". TWiT.tv. Retrieved 2018-11-19.
  5. ^ "Meet the $21 Million Company That Thinks a New iPhone Is a Total Waste of Money". inc.com. 5 April 2017. Archived from the original on 5 April 2017. Retrieved 20 May 2018.
  6. ^ Wiens, Kyle. "Fix Things, Never Force It: Lessons From Grandpa". theatlantic.com. Archived from the original on 17 June 2013. Retrieved 20 May 2018.
  7. ^ "How iFixit Uses Teardowns As Marketing 3.0, by Leander Kahney, Cult of Mac Sep. 18, 2009, retrieved July 2, 2010". Archived from the original on September 24, 2009. Retrieved April 15, 2020.
  8. ^ "17-inch MacBook Pro Gets Torn to Pieces". PCWorld. Archived from the original on 21 February 2009. Retrieved 20 May 2018.
  9. ^ "iFixit Shares MacBook Air Take Apart || The Mac Observer". www.macobserver.com. Archived from the original on 10 August 2018. Retrieved 20 May 2018.
  10. ^ a b Brown, Bob (30 September 2015). "Apple gives iFixit app the boot". Network World. Archived from the original on 2 October 2015. Retrieved 3 October 2015.
  11. ^ "iFixit in the Press". Archived from the original on 12 April 2012. Retrieved 15 April 2012.
  12. ^ "iFixit in the Press and Media". www.ifixit.com. Archived from the original on 10 August 2018. Retrieved 20 May 2018.
  13. ^ Wiens, Kyle (20 July 2012). "I Won't Hire People Who Use Poor Grammar. Here's Why". hbr.org. Archived from the original on 22 December 2014. Retrieved 20 May 2018.
  14. ^ Taub, Eric A (20 July 2010). "Cooling Your Laptop, or Your Lap?". nytimes.com. Archived from the original on 23 July 2010. Retrieved 20 May 2018.
  15. ^ Biersdorfer, J. D. (22 September 2010). "Ways to Remove a Broken Plug". Archived from the original on 23 July 2012. Retrieved 20 May 2018.
  16. ^ Wiens, Kyle. "Why Fixers Will Save Our Planet". The Atlantic. Retrieved 15 April 2012.
  17. ^ "Make: Projects". Retrieved 15 April 2012.
  18. ^ "Home - Make: DIY Projects and Ideas for Makers". Make: DIY Projects and Ideas for Makers. Retrieved 20 May 2018.
  19. ^ iFixit and Fairphone – Fixing The Cell Phone Problem, IFixit e-mail of April 3, 2014 (web version)
  20. ^ Goode, Lauren (May 19, 2020). "Right-to-Repair Groups Fire Shots at Medical Device Manufacturers". Wired. Retrieved May 21, 2020.
  21. ^ Robertson, Adi (2019-04-12). "Oculus says 'tens of thousands' of its new controllers include secret messages". The Verge. Retrieved 2021-05-02.

External links[edit]