IGA (Australian supermarket group)

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Independent Grocers of Australia
Subsidiary
Industry Retail
Founded 1988
Key people
Silvestro Morabito
Products Groceries & General Products.
Parent Metcash
Subsidiaries Supa IGA
IGA Supermarkets
IGA X-press
Progressive Supa IGA(Perth, WA)
Website http://www.iga.com.au
An IGA supermarket in Forest Hill, New South Wales
Igacommchest.jpg

Independent Grocers of Australia (IGA) is a chain of supermarkets in Australia. It is the local variant of the international Independent Grocers Association. Its main competitors are Woolworths, Coles, Foodland, Aldi, Foodworks, and formerly Bi-Lo.

IGA has over 5,000 stores in over 30 countries. IGA was brought to Australia by Davids Holdings in 1988 when 10 stores became members of IGA. There are over 1400 IGA stores in Australia.[1]

Operations[edit]

New South Wales, Queensland, Victoria, Western Australia, Tasmania, Northern Territory and ACT[edit]

In New South Wales (NSW), Queensland, Victoria and the Australian Capital Territory, IGA has three retail formats:

  • Supa IGA: stocking a full range of products
  • IGA: medium sized supermarkets (there are 150 IGA or Supa IGA stores in NSW/ACT)
  • A smaller convenience store format, which trades as Friendly Grocer IGA, IGA X-press or IGA Everyday

In 2005 13 ACT IGA stores left the IGA group and were re-branded as "Shop-Rite", a former ACT independent brand that was re-branded IGA in 1992. Deliveries were sourced from Queensland, rather than Metcash in Blacktown. In 2006, these stores returned to IGAs and Metcash. One Shop-Rite remains in Belconnen.

IGA was launched in Queensland and northern New South Wales in 1998. There are now over 200 stores operating from Port Macquarie to Cooktown, and west to Mount Isa. After the takeover of FAL Foodland Associated Limited from Perth, Action Supermarkets across Queensland and NSW became Supa IGA stores.

On 1 July 2010, it was announced that all 85 Franklins stores (NSW) had been sold to Metcash for A$215 million, to become part of the IGA chain.

South Australia[edit]

In South Australia, the Foodland group, which consists of over 105 privately owned and operated supermarkets, has joined forces with IGA.[when?]

There are also many IGA stores in South Australia, but these are more convenience stores with extended trading hours. They are not as big as Foodland supermarkets, but can be found in numerous locations.

Tasmania[edit]

In Tasmania, IGA operates differently. The IGA brand is used by retailers belonging to the Tasmanian Independent Retailers cooperative. There is no formal trading relationship with IGA retailers in Tasmania and Metcash Limited, merely an agreement between Tasmanian Independent Retailers and Metcash for use of the IGA brand. As such, while sourcing some stock from IGA>D (the Metcash owned distribution company), members of Tasmanian Independent Retailers have been supplied for the most part by Statewide Independent Wholesalers, a company in which TIR members have a business interest. SIW also supplies Tasmanian Woolworths stores.

Progressively, the relationship between TIR and Metcash Ltd. has allowed for greater involvement for Tasmanian IGA retailers in national IGA programs.

A Tasmanian store with the Festival IGA brand (2007).

In 2009, Tasmanian Independent Retailers underwent a brand rationalisation in which the IGA channels in Tasmania moved towards the model accepted on the Eastern Seaboard of mainland Australia:

  • IGA X-press: small format convenience. It had been known as Friendly Grocer IGA, and before that as Four Square Supermarkets.
  • IGA Everyday: a medium format store which exist mostly in regional areas, often as local general stores. It had been known as Value Plus IGA, and before that as Sam's Cut Price Stores.
  • Supa IGA: Full service supermarket, in direct competition with the major chains. It had been known as Festival IGA, and before that as Festival Supermarkets.

"Everyday" was added to the IGA medium format channel in Tasmania to differentiate it from the other two channels. This was required as Tasmanian Independent Retailers have traditionally provided extensive channel-specific advertising for its members.

Western Australia[edit]

OIC osborne park shopping centre closeup
Winthrop Garden Supa IGA in Winthrop, suburb of Perth

There are three IGA business channels in Western Australia: Supa IGA, IGA and IGA Xpress. In 2005 Metcash Limited purchased Foodland Associated Limited (FAL). As part of this purchase the independent network of Dewsons, Dewsons Express, Supa Valu Supermarkets, which had been supplied by FAL changed their banners to IGA while retaining the same independent ownership. A group of 11 Action supermarkets (that had been operated by FAL) was sold to a consortium and these stores now trade as Progressive Supa IGA. Metcash still holds a percentage interest in these stores. The rest of the Action Supermarkets were sold to independent grocery operators who trade as Supa IGA. IGA Western Australia's Head Office is still located at 218 Bannister Road Canning Vale. Action consisted of 34 Action stores in Western Australia, and 40 in Queensland and northern New South Wales. IGA WA has its own marketing program, for example; "Buyers Market for Fresh Produce", "Prize Squeeze" for selected monthly specials, "We're Big On Value" and "Beat the Budget" are major promotions.

IGA Western Australia's slogan is "How the Locals Like It".

IGA channels in WA include IGA X-press small format convenience stores, IGA: medium format stores which exist mostly in regional and metropolitan areas (often as local general stores), Supa IGA full service supermarkets, in direct competition with the major chains, and Eziway small format convenience stores which run similar to IGA X-press.

Foodland Associated Limited has used these store trading names:
Action Supermarkets (company owned): Full service supermarkets, in direct competition with the major chains. Action offered full Fresh Produce, Meat, Bakery, Seafood, Deli, Dairy and Grocery departments. Action's slogans were "Action Means a great deal", "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste".
Dewsons: large format stores which existed mostly in regional and metropolitan areas, often as local general stores. Dewsons' slogan was "Fresh as the Morning".
Supa Valu/Dewsons Express: medium format stores which existed mostly in regional and metropolitan areas, often as local general stores. Supa Valu's slogan was "Your local supermarket", and Dewsons Express' was "Quick and Easy".

FAL has also operated:

  • Action Supermarkets (defunct in 2006)
  • Action Food Barns (defunct in 2006)
  • Supa Valu Supermarkets (defunct in 2006)
  • Dewsons Supermarkets (defunct in 2006)
  • Dewsons Express Supermarkets (defunct in 2006)
  • Foodland Supermarkets (defunct in 2003, all stores transferred to Supa Valu)
  • Rules Supermarkets (defunct in 1996, all stores transferred to Dewsons)
  • Advantage Supermarkets (defunct in 2000 when Woolworths purchased the four stores)
  • 4 Square Supermarkets (defunct in 2003)
  • Cheap Foods Supermarkets (defunct in 1996)
  • Eziway Food Stores (still operating)

IGA Distribution WA also supplies the Farmer Jacks Foodworks supermarkets.

In New Zealand, FAL used to own a small chain of IGA shops, and the largest supermarket group in the country, Progressive Enterprises Limited, which operate the Woolworths, Foodtown, Countdown, Fresh Choice and Super Value Supermarkets. In 2006 Progressive was sold to Woolworths Limited Australia at the time FAL was being purchased by Metcash IGA Distribution.

Brands[edit]

IGA's main store brand is Black and Gold, a generic food brand which also sells in Foodworks and Welcome Mart stores across the country. Items are easily distinguished because of the gold/yellow packaging with the black writing on the item. Alongside the Black and Gold brand is the recently introduced IGA Signature range, which can be identified by its "stylish metallic Signature Band". The new IGA Signature Range brand is similar to the old Foodland Associated Limited (FAL) home brand Signature Range which was stocked in Action, Supa Valu, Dewsons supermarkets across Western Australia. "No Frills" previously Franklins home brand which is now available in all IGA,

Previous IGA store trading names[edit]

Western Australia - Foodland Associated Limited (FAL), now IGA Distribution WA Pty LTD

  • Action Supermarkets (WA, QLD & NSW)
  • Action Food Barns WA
  • Supa Valu - first independent supermarket brand in Australia, franchise later sold to Foodland Associated Limited and scaled back to Western Australia becoming independent full service convenience stores. (WA only)
  • Dewsons - Full service high quality independent supermarkets in Western Australia
  • Dewsons Express (2005–2006) - Independent convenience stores in Western Australia with fresh categories and convenience lines focus. It never opened beyond a few stores, due to the Metcash/IGA takeover of FAL
  • Bi-Lo (WA only)
  • Farmer Jacks (WA only)
  • Newmart (WA only)

East Coast of Australia

External links[edit]

References[edit]

  1. ^ http://www.iga.com.au