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i Am Other

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i am OTHER
GenreWeb series production, record label
FounderPharrell Williams
Headquarters
New York, NY
,
United States
OwnerPharrell Williams
Websiteiamother.com

i Am Other (stylized as i am OTHER) is a multi-media creative collective and record label that serves as an umbrella for all of Pharrell Williams’ endeavors, including Billionaire Boys Club & ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel[1] launched by the Grammy Award winning[2] singer-songwriter, rapper, record producer, and fashion designer in 2012.[3] The channel was launched on May 12, 2012 as part of YouTube's $100 million dollar original channel initiative. The programming on the i am OTHER channel focuses on music, culture, fashion and the arts.[4] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[3] The channel launched with original series such as Awkward Black Girl by Issa Rae, man on the street interview show Stereotypes and a series by music journalist Nardwuar. Along with the internet ventures, the label also serves as a record label. In a partnership with Columbia Records, i am OTHER released Pharrell's second studio album G I R L in March 2014. Los Angeles rapper Buddy is also signed to i am OTHER.[5]

Programming

  • Awkward Black Girl – A comedic web series written, produced and starring Issa Rae,[6] a Stanford graduate who created the scripted comedy to test her theory that “we’re all awkward.” [7]
  • Nardwuar – music journalist Nardwuar [8] hosts celebrity interviews with hip hop artists including: Wiz Khalifa,[9] and 2 Chainz.[10]
  • OTHERS by Hypebeast - The show is produced in New York and Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the popular style site Hypebeast
  • Voice of Art – the documentary series from Z.S. Grant and John Carr [11] follows artists as they create awareness about social and political issues through their art. Features have included Migration is Beautiful with Favianna Rodriguez [12] and Graffiti Artists vs GMOs [13]
  • Club Chrissie - Designer Chrissie Miller and special guests teaches viewers DIY design tips [14] including nail art, sneaker, jewelry and tee shirt customization.
  • Stereotypes – Comedian and internet personality Ryan Hall hosts a web series in which he conducts man-on-the-street interviews in NYC. He speaks to the public about social issues including racial stereotypes, class, sexism, homophobia, politics, fashion and street style, stop and frisk.[15]
  • Cloudy – a short by FriendsWithYou, Samuel Borkson and Arturo Sandoval III.[16] This short is an exploration into the Clouds. Friends With You is part of Pharrell’s i am OTHER brand [17]

Artists

References

  1. ^ "Life's Hard, Web Series Gracefully Illustrates". The New York Times. Retrieved 13 March 2013.
  2. ^ "Grammy Winners List: The Chicks Clean Up". Entertainment Weekly. Retrieved 13 March 2013.
  3. ^ a b "Pharrell Williams Launches Now Obligatory Cultural Movement Company". The A.V. Club. Retrieved 13 March 2013.
  4. ^ "Pharrell teams with Google for i am OTHER YouTube Channel". AllHipHop.com. Retrieved 13 March 2013.
  5. ^ http://www.complex.com/music/2012/04/10-new-la-rappers-to-watch-out-for/buddy
  6. ^ "Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments". What’s Trending. Retrieved 13 March 2013.
  7. ^ "Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae". Paper Magazine. Retrieved 13 March 2013.
  8. ^ / "Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series". HipHopDX. Retrieved 13 March 2013. {{cite web}}: Check |url= value (help)
  9. ^ "Watch: Nardwuar vs. Wiz Khalifa". Vibe Magazine. Retrieved 27 March 2013.
  10. ^ "Watch: Nardwuar vs. 2Chainz". Vibe Magazine. Retrieved 27 March 2013.
  11. ^ "Web series 'Voice of Art' aims camera on street artists, activists". Los Angeles Times. Retrieved 13 March 2013.
  12. ^ "An activist shows "Migration is Beautiful" through art". NBC Latino. Retrieved 13 March 2013.
  13. ^ "Voice of Art- Graffiti Arists vs. GMOs". Endless Canvas. Retrieved 13 March 2013.
  14. ^ "Getting into Club Chrissie". Style.com. Retrieved 13 March 2013.
  15. ^ "StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview". New Media Rockstars. Retrieved 13 March 2013.
  16. ^ "Get High With Cloudy an Imagination Fueled Sky Tour". Fast Company. Retrieved 13 March 2013.
  17. ^ "Pharrell Williams unfolds content driven concept". Variety. Retrieved 13 March 2013.


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