Ici Explora
| Country | Canada |
|---|---|
| Headquarters | Montreal, Quebec |
| Ownership | |
| Owner | Canadian Broadcasting Corporation |
ICI Explora is a Canadian French language Category B specialty channel owned by the Canadian Broadcasting Corporation (CBC) that focuses on science, environment, nature, and health programming.
History
On February 21, 2011, the CBC was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Sens, described as "a national, French-language Category 2 specialty programming undertaking that offers programming devoted to scientific discoveries, the environment, nature and human health."[1] The name Sens was an abbreviation consisting of the first letter of each word of the French spelling of each of the channel's four main topics: science, environment, nature, and health (science, environnement, nature, and santé).[2]
The channel was set to launch as Explora on December 1, 2011.[3] However, after some delays, on March 5, 2012, CBC announced that the channel would be launched on March 28, 2012.[4] The decision to change the channel's name was due to management at the CBC thinking the name Sens would cause confusion among viewers.[2] Although specifics regarding what viewers could confuse the channel with have not been named public, presumably, at least one of the dangers could be viewers confusing the channel as being associated with the National Hockey League club, the Ottawa Senators, which are often referred to as "the Sens", and who was also associated with a part-time pay-per-view channel called Sens TV, which broadcast live Senators' hockey games in its "home market".
The channel was launched on March 28 as planned at 6:00pm ET[5] in both standard and high definition; Vidéotron being the first carrier to distribute the channel.
On December 10, 2013, the network was re-branded as ICI Explora as part of a plan to unify CBC's French-language outlets around a single brand.[6][7]
References
- ^ Broadcasting Decision CRTC 2011-114 CRTC 2011-02-21
- ^ a b Radio-Canada repousse la mise en ondes Canoe.ca 2011-11-03 Template:Fr icon
- ^ Government of Canada reaffirmed investment in CBC/Radio-Canada CBC press release 2011-06-06
- ^ Radio-Canada : la nouvelle chaîne EXPLORA sera lancée le 28 mars Radio-Canada.ca 2012-03-05 Template:Fr icon
- ^ Radio-Canada lance Explora La Presse 2012-03-22
- ^ "Le minister Moore reticent au changement de nom de Radio-Canada". Radio-Canada.ca (in French). Société Radio-Canada. June 5, 2013. Retrieved June 20, 2013.
- ^ "New Brand Architecture" (PDF). News Releases. CBC/Radio-Canada French Services. June 6, 2013. Retrieved June 20, 2013.