Indix

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Indix
IndustryProduct Intelligence
Founded2010
FounderSanjay Parthasarathy
Headquarters
Seattle, Washington and Chennai
Key people
  • Sanjay Parthasarathy (Founder and CEO)
  • Sridhar Venkatesh (VP of Product)
  • Satya Kaliki (Architecture & Engineering)
  • Shalendra Chhabra (Director of Marketing)
  • Zahoor J Mohamed (Director of Engineering)
  • Rajesh Muppalla (Director of Engineering)
  • Sameer Brij Verma (Board Observer)
ServicesCloud-based product intelligence platform
Number of employees
42
Websiteindix.com
File:Sanjay parthasarathy.jpg
Sanjay Parthasarathy

Indix is attempting to build the world's broadest and deepest product catalog to enable every app and website to become product-aware. Indix currently offers a cloud-based SaaS product intelligence platform. The platform is intended to help brands and retailers gather, organize, and analyze product-related information, visualize key insights, and make decisions based on real-time information. In addition to Indix's comprehensive intelligence platform, it provides access to a customizable API that enables developers to build product-aware applications. The big data startup is headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.[1][2][3]

Background

Indix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy retired from Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] On retiring from Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy expanded Indix to Washington state. He subsequently established its headquarters in the Century Square building in Seattle's Central Business District.[4][5]

Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jeremiah.[6]

Services

Indix's services are centered on a proprietary search engine that structures crawled product data and an analytics and data visualization application.[1][5] The app combines publicly available product data procured through crawling a website with the existing private information that a company may have.[2]

The database offers coverage for most consumer retail product categories.[1] The database also includes many industrial and business to business products. Indix applies 10,000 product attributes to products in the database as well as 100 pre-computed insights.[1] Indix provides brands and retailers with access to data such as product descriptions, availability, assortment, promotions, and real-time pricing information.[7] In comparison to offerings from Google, which are influenced by Google's utilization of relevance algorithms, or Amazon, which is limited to only the products in its own catalog, an infinite product catalog helps all client-facing digital media and environments become more product-aware.[1]

API

The Indix API utilizes a Representational State Transfer (REST) interface with six endpoints including brand, store, category, product search, single product details, and product price history.[7] The API is intended to function as a tool for product assortment and price optimization to medium and large sized brands and retailers.[7] It is also meant to help developers build product-aware applications that connect consumers with the right product at the right time.[7]

Funding

In 2013 Indix raised a Series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][8] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1]

References

  1. ^ a b c d e f Pankaj Mishra (January 14, 2014), Indix Is Building A Catalog Of Over 1 Billion Consumer Products To Help Brands Sell Better, TechCrunch, retrieved February 17, 2014 {{citation}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ a b c Taylor Soper (November 16, 2013), Ex-Microsoft exec launches Indix to help product managers make data-driven decisions, GeekWire, retrieved February 17, 2014
  3. ^ Brier Dudley (October 16, 2013), Ex Microsoft VP launches Indix product-intelligence platform, The Seattle Times: Brier Dudley's Business/Technology Blog, retrieved February 17, 2014 {{citation}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b c Benjamin Romano (April 15, 2013), A Billion Prices and Counting: Big Data Ambition at Startup Indix, Xconomy, retrieved February 17, 2014 {{citation}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b c d e Benjamin Romano (November 16, 2013), Indix Brings Big Data, Analytics, & Visualizations to Product Managers, Xconomy, retrieved February 17, 2014 {{citation}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Sonam Gulati (October 17, 2013), Nexus-backed enterprise startup Indix launches big data platform for brands & retailers, Techcircle, retrieved February 17, 2014
  7. ^ a b c d Mark Boyd (November 13, 2013), Indix Releases Alternative to Google Shopping API, Programmable Web, retrieved February 17, 2014
  8. ^ Liz Gannes (October 16, 2013), Indix Is an Index of All the World’s E-Commerce Inventory, All Things Digital, retrieved February 17, 2014 {{citation}}: Italic or bold markup not allowed in: |publisher= (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Indix&oldid=598654948"