Eko (media production company)
Interlude is a media and technology company that enables production and web distribution of selectable, interactive multimedia videos.[1][2][3] It is most widely known for the Sony interactive music video for Bob Dylan's Like A Rolling Stone.[4][5] Interlude was founded in 2010.[1]
Technology
Interlude software constructs audiovisual multimedia within which users have selection options for seamlessly streaming choices from a traversable video tree.[6][7][8] This process is explained and exemplified by actual use examples[4][9][10][11] including the interactive video made for Bob Dylan's Like a Rolling Stone.[12] The availability of different video streams allows for a change in viewer perspective[4] or for narrative-branching.[4][9] For example, a decision tree based on 174 individual film segments results in users controlling an extremely large (98,304) number of permutations.[9] This interactivity increases user engagement.[9]
Within industry, companies in the advertising and marketing sectors have used Interlude technology.[1][13][14][15] Treehouse, a free HTML5 web-app version of the suite, enables self-authored publishing directly to websites, blogs, Facebook, iOS, and Android.[3][14][16][17]
Structure
Interlude was founded by Israeli musician, Yoni Bloch.[1][18] Interlude is based in New York, Los Angeles and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, and Innovation Endeavors.[18][19]
Awards
- 2013: Yoni Bloch was awarded the Prime Minister’s Prize for Initiatives and Innovation for Interlude[6]
- 2014: Best Small Digital Agency[20]
- 2014: the Sony interactive music video for Bob Dylan's Like A Rolling Stone won four Gold Lions;[21] several sources name it as one of the best music videos of 2013[22][23][24]
References
- ^ a b c d Barnes B. Former Microsoft Executive Nancy Tellem to Join Interlude Start-Up. The New York Times. April 22, 2015. [1]
- ^ Interlude Makes Its Interactive Video Authoring Suite, Treehouse, Free for Everyone. Business Wire. August 5, 2014. [2]
- ^ a b Shamah D. That Dylan video: How Israeli tech built it. The Times of Israel. November 25, 2013. [3]
- ^ a b c d Ha A. Interlude’s Parallel Video Feature Gives You A Cool Way To Combine Clips, Channel Surfing Style. TechCrunch. July 21, 2014. [4]
- ^ Erlichman J. Nancy Tellem Takes Top Role at Interlude for Interactive Video. The Wrap. April 22, 2015. [5]
- ^ a b Leichman AK. Top Israeli innovators receive Prime Minister’s Prize ISRAEL21c. November 12, 2012. [6]
- ^ "United States Patent: 8860882". USPTO Patent Full-Text and Image Database.
- ^ "United States Patent: 9009619". USPTO Patent Full-Text and Image Database.
- ^ a b c d The Big Night ADK Japan. Spikes Asia 2013 - Festival of Creativity
- ^ Shamah D. Want to chat with Shimon Peres? The Times of Israel. Jun 20, 2012. [7]
- ^ Wallenstein A. Nancy Tellem Joins Interactive Video Firm Interlude. Variety. Apr 22, 2015. [8]
- ^ Bob Dylan. Like a Rolling Stone. Official Interactive Video
- ^ Sisario B. YouTube Challenger Lets Music Fans Call the Shots. The New York Times. December 21, 2014. [9]
- ^ a b Interlude Fuels Interactive Video Creation with Launch of Treehouse Authoring Suite. Business Wire [10]
- ^ Ben-David C. How an Israeli Rock Star Got Bob Dylan and Silicon Valley to Dig His Tech Startup. April 24, 2014. Bloomberg Business.[11]
- ^ Steele C. Digital Artists Reimagine the Music Video. PC Magazine. Apr 18, 2014. [12]
- ^ Storytelling that moves people
- ^ a b "Interlude". Crunchbase.
- ^ Goldenberg, Roy (November 1, 2014). "Interactive Video Co Interlude Raises $15m". Globes.
- ^ "Mashies 2014". Mashable Mashies 2014.
- ^ "Interlude's Interactive Video Platform Produces Four Cannes Gold Lion Awards". Business Wire. June 23, 2014.
- ^ Locker, Melissa (December 4, 2013). "Top 10 Music Videos". TIME Magazine.
- ^ Wilson, Jeremy (December 19, 2013). "The Best Music Marketing of 2013". The Huffington Post.
- ^ "The Top Music Videos of 2013". Pitchfork Media. December 10, 2013.