Jayen Mehta
Jayen Mehta | |
|---|---|
| Managing Director of Gujarat Co-operative Milk Marketing Federation Government of Gujarat | |
| Assumed office January 2023 | |
| Preceded by | RS Sodhi |
| Chief operating officer of GCMMF | |
| In office February 2022 – January 2023 | |
| Personal details | |
| Nationality | Indian |
| Education | BBA, PGDRM |
| Alma mater | Sardar Patel University Institute of Rural Management Anand |
Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned cooperative society, known for its brand Amul.[1][2] Prior to this, Mehta held the position of Chief Operating Officer of Amul.[3]
Businessworld magazine named him in the list of Influential Marketing Leaders of India 2021[4] and was also included in the 'Powerful Influencer 2020' list by India TV.[5]
Early life and education
[edit]Mehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat.[6]
Career
[edit]He has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager.[7]
Mehta also served as the in-charge Managing Director of Amul Dairy in Anand, Gujarat for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF.[7]
In February 2022, he was appointed as the Chief Operating Officer of GCMMF.[3] He also serves as the GCMMF nominee on the boards of Mehsana, Sabarkantha, Banaskantha, Panchmahal, and Valsad milk unions.[3] He was made the managing director of Amul in January 2023, succeeding RS Sodhi.[7]
Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF).[8] He is a member of the Confederation of Indian Industry' Committee on International Trade Policy and has served on the Global Dairy Trade Events Oversight Board.[9]
Awards and recognition
[edit]In 2021, he was named among India's Most Influential Marketing Leaders by BW Businessworld magazine.[4] He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the International Advertising Association (IAA).[10]
In 2021, Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media.[11] He was also included in the CMO Super 30 Honor Roll by the Internet and Mobile Association of India (IAMAI) in 2020.[12] He has been listed in India TV's “Powerful Influencer 2020” list.[5] In 2018, he received the Marketing Man of the Year Award from the Ahmedabad Management Association.[5]
In August 2023, the Indian chapter of the International Advertising Association (IAA) recognized him as the Marketer of the Year in the FMCG Food category.[13] The Hindu Business Line awarded him the 2023 Iconic Changemaker Award.[14]
He was named in Campaign Asia's 2024 Asia Pacific Power List, recognizing him as one of the region's influential and purposeful marketers.[9]
See also
[edit]References
[edit]- ^ Pinto, Viveat Susan (April 12, 2023). "Under Jayen Mehta, Amul eyes next billion dollars from nutritional products". The Financial Express (India).
- ^ "Who is Jayenbhai Mehta - man who replaced Amul MD RS Sodhi?". Times Now. January 10, 2023.
- ^ a b c Rupera, Prashant (February 8, 2022). "Jayen Mehta promoted as GCMMF's COO". The Times of India.
- ^ a b "The Debut Edition of 'BW Top 50 Marketers 2021' Underlines the Rise Of Women Marketing Leaders". Business World. February 22, 2021.
- ^ a b c "Powerful Influencer 2020". Adgully. India TV. 2020. p. 167.
- ^ "Jayen Mehta: 5 things to know about Amul's new MD". Moneycontrol. January 10, 2023.
- ^ a b c "Meet Jayen Mehta, man who succeeded RS Sodhi as Amul MD, know his educational qualification, hobbies and more". DNA India. January 10, 2023.
- ^ "Jayen Mehta Comes On Board IDF Marketing Committee". Amul. May 25, 2022.
- ^ a b "Asia-Pacific Power List 2024: Jayen Mehta, Amul". Campaign Asia. May 16, 2024.
- ^ "IAA Leadership Awards 2021". Campaign India. September 25, 2021.
- ^ "Pitch CMO Awards 2021: Game changers of marketing awarded for creative, collaborative work". Exchange4media. March 24, 2021.
- ^ "IAMAI felicitates India's top 30 credible and innovative marketing leaders". Media Brief. December 18, 2020.
- ^ "IAA Leadership Awards 2023: Full List of Winners". The Free Press Journal. 11 August 2023.
- ^ Mishra, Prabhudatta (4 November 2023). "bl Changemaker. After dairy success, Amul on path to secure green energy for India". Business Line.