Jeff Long (born c. 1960) is currently the athletic director at the University of Arkansas and joined the university in 2008 after holding the same position at the University of Pittsburgh. Long's career in administration includes positions at the University of Oklahoma, University of Michigan, Virginia Tech and Eastern Kentucky University.
Long hired controversial football coach Bobby Petrino in 2008 and later fired Petrino in 2012. The firing followed revelations that Petrino had been in an extramarital affair with a former Arkansas volleyball player, Petrino had hired his mistress to a staff position within the football program, when Petrino had attempted to cover up the fact that he had been riding with her when he was involved in a motorcycle accident in April 2012 Long fired him.
In October 2013, Long was announced as the first chairman of the College Football Playoff selection committee, along with twelve other members.