Jung Da-yeon

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Jung Da-yeon
Born (1966-11-27) November 27, 1966 (age 51)
Nationality South Korean
Occupation fitness personality, diet writer
Korean name
Hangul 정다연
Revised Romanization Jeong Da-yeon
McCune–Reischauer Chŏng Ta-yŏn

Jung Da-yeon is a South Korean diet writer and fitness guru widely known as a Korean popular culture figure under the moniker "Auntie with a striking body" (Hangul몸짱 아줌마; RRmomjjang ajumma ).

Jung's popularity has since spread to other Asian regions. She has become a fitness phenomenon in Japan, following her appearance on NHK by the year 2004 and her books on diet have become bestsellers; her second book "Momjjang Diet Premium" sold 200,000 copies in just two weeks after publication in Japan.[1] The success of her books was followed by Mom-chan Diet Wii Figureobics by Jung Da-Yeon, a fitness game released by Wii in December 2010.[2]

Jung also starred in a series of television commercials for Hong Kong-based retail chain Mannings, in which she trains with an overweight cat mascot. [3]