Jupiler

Jupiler is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in Jupille-sur-Meuse, Belgium. It is the biggest-selling beer in Belgium.

Varieties

Bottle of Jupiler

• Jupiler, the most widely distributed variety, is a 5.2% abv, pale lager. It is made from malt, maize, water, hops and yeast. The name comes from its place of origin, Jupille. It was created in 1966.
• Jupiler N.A. is a 0.5% abv pale lager, created in 2004
• Jupiler Blue is a 3.3% abv pale lager, created in 2006
• Jupiler Force is a brewed soft drink
• Jupiler Tauro is an 8.3% abv strong pale lager, created in 2008

Marketing

Jupiler is the main sponsor of the Belgian Pro League, the highest Belgian football division, as well as the second division in the Netherlands, the Eerste Divisie. They also sponsor the Belgian national team and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom" French:"Les Hommes savent pourquoi")

External links

• Official site (Dutch/French)