Just to Get a Rep

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Just to Get a Rep
Directed byPeter Gerard
Produced byPeter Gerard
StarringFutura 2000
Mode 2
Charlie Ahearn
Afrika Bambaataa
Chaz Bojorquez
Grandmaster Caz
Henry Chalfant
Martha Cooper
Man One
Steven Hager
Stay High 149
Tracy 168
Music byCousin Cole
Distributed byAccidental Media
Release date
  • August 22, 2004 (2004-08-22)
Running time
52 minutes
CountryUnited Kingdom
United States

Just to Get a Rep is a documentary film directed by Peter Gerard. It premiered at Edinburgh International Film Festival in 2004 and played over a dozen international film festivals.[1] The film was released internationally in 2007. The film covers the history of graffiti art and its relationship with hip-hop, from 1970s New York City to the international graffiti culture in the early 2000s.


The film is about the origins of graffiti and hip-hop as told by some of New York's graffiti pioneers as well as contemporary artists from Europe and the US. Graffiti art as we know it today started in Philadelphia and the Bronx and became a worldwide culture when the media and art world featured graffiti and its artists in newspapers, books and movies. Just to Get a Rep examines how these influences affected the culture and married it with rap, breakdancing and DJing under the term "hip-hop" coined by Afrika Bambaataa.[2]


Just to Get a Rep was premiered at the Edinburgh International Film Festival in 2004[3] and played international festivals for more than two years. Just to Get a Rep was first broadcast on television in 2007.[4] After broadcasts in France, Australia and Russia and a limited DVD release in Japan, Just to Get a Rep was released via video on demand in September 2009 from the film's website with "pay-what-you-feel" pricing.[5] Peter Gerard was invited to Dok Leipzig in October 2009 to give a presentation on the "pay-what-you-feel" sales strategy.[6] The Special Edition DVD was released in March 2010 and it was added to Amazon Video in early 2014.


  1. ^ Maynard, Melissa (23 February 2006). "Writing on the walls". The Missourian. Columbia, Missouri. p. 1.
  2. ^ "Accidental Media website". Accidental.tv. Archived from the original on 6 June 2014. Retrieved 27 July 2014.
  3. ^ "Mirrorball: Short Docs". The List Magazine. Edinburgh. 19 August 2004.
  4. ^ Larrochelle, Jean-Jacques (14 January 2007). "Just to Get a Rep 20.45 FRANCE Ô". Le Monde. Paris.
  5. ^ Miller, Hollie (December 2009). "Download & Give a Rep". Scotcampus. Glasgow.
  6. ^ "Accidental Media News". Accidental.tv. 29 October 2009. Archived from the original on 5 August 2014. Retrieved 27 July 2014.

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