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Kill This Love (song)

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"Kill This Love"
Single by Blackpink
from the EP Kill This Love
Language
  • Korean
  • English[1]
ReleasedApril 4, 2019
Genre
Length3:09
Label
Lyricist(s)
Producer(s)
  • Park
  • R.Tee
  • 24
  • Johnson
Blackpink singles chronology
"Ddu-Du Ddu-Du"
(2018) 		"Kill This Love"
(2019)
Music video
"Kill This Love" on YouTube

"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019 through YG, Genie, and Interscope, as the lead single for the group's second Korean-language EP Kill This Love. It was written by Park Hong-jun and Rebecca Johnson and produced by them alongside 24 and R.Tee. The single has been described as an Electropop song, whose lyrics talk about the girls' decision to end an toxic relationship. An accompanying music video for the song was directed by Hyun Seung Seo and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views.[2]

Commercially, the single peaked at number two in South Korea and became the best-charting song of a South Korean girl group in the United States, peaking at number 41 on the Billboard Hot 100. It is the fastest music video by a K-pop group to reach 400 million views and as of June 2019, it has over 410 million views on YouTube and 130 million streams on Spotify.

The song has been confirmed to appear in 2019 dance video game Just Dance 2020.

Background and composition

Yang Hyun-suk, CEO of YG Entertainment announced in February 2019 that Blackpink was set for a comeback with an EP in March.[3] The single and EP were announced on March 25.[4] Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts.[5] The song was written by Teddy Park and Bekuh BOOM, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R.Tee and 24. Its lyrics have been described as a "breakup anthem"[6] and the song itself has been described as a stomping, brassy electropop track with trap elements.[7][8]

Music video

An accompanying music video for the song was directed by Hyun Seung Seo and shot in mid-March.[9] It was released simultaneously with the song. Upon the music video’s release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.[10][7][11][12] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[13][12] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.[14] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.[15] South Korean public broadcaster KBS banned the music video "for violating the country’s Road Traffic Act".[16]

Promotion

Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.[17][18]. "Kill This Love" and other songs of the same-titled EP were performed at Coachella on April 12.[19]

Commercial performance

"Kill This Love" debuted at no. 25 of the Gaon Digital Chart, later peaking at no. two, giving the group their fifth top five song.[20] In the United States, the single debuted at no. 41, selling 7,000 pure copies first week and accumulating 18.6 million streams.[21] In the United Kingdom, "Kill This Love" charted at no. 33, the highest for any female South Korean act.[22]

Accolades

Music program awards

Program Date Ref.
Inkigayo (SBS) April 21, 2019 [23]
May 26, 2019 [24]

Charts

Chart (2019) Peak
position
Argentina (Argentina Hot 100)[25] 42
Austria (Ö3 Austria Top 40)[26] 45
Belgium (Ultratip Bubbling Under Flanders)[27] 22
Belgium (Ultratip Bubbling Under Wallonia)[28] 31
Canada (Canadian Hot 100)[29] 11
Czech Republic (Singles Digitál Top 100)[30] 26
Estonia (IFPI)[31] 9
Finland Digital Song Sales (Billboard)[32] 9
France (SNEP)[33] 126
Invalid chart entered Germany2 58
Greece (IFPI)[34] 23
Hungary (Single Top 40)[35] 7
Hungary (Stream Top 40)[36] 12
Ireland (IRMA)[37] 30
Japan (Japan Hot 100)[38] 6
Japan Combined Weekly Singles (Oricon)[39] 20
Malaysia (RIM)[40] 1
Netherlands (Single Top 100)[41] 83
New Zealand (Recorded Music NZ)[42] 24
Portugal (AFP)[43] 42
Russia (Tophit)[44] 17
Scotland (OCC)[45] 40
Slovakia (Singles Digitál Top 100)[46] 22
South Korea (Hot 100)[47] 2
South Korea (Gaon)[20] 2
Spain (PROMUSICAE)[48] 55
Sweden (Sverigetopplistan)[49] 56
Switzerland (Schweizer Hitparade)[50] 45
UK Singles (OCC)[51] 33
US Billboard Hot 100[52] 41
US World Digital Song Sales (Billboard)[53] 1

Note: In Australia, the EP ranked at number 18 on the singles chart, but the single was not recognised separately.

Release history

Region Date Format Label Ref.
Various April 4, 2019
[54]
United States May 7, 2019 Contemporary hit radio Interscope [55]

See also

References

  1. ^ Kelley, Caitlin (April 4, 2019). "How BLACKPINK's 'Kill This Love' Reflects Their Ambitions For A US Crossover". Genius. Retrieved April 4, 2019.
  2. ^ Herman, Tamar (April 8, 2019). "Blackpink's 'Kill This Love' Has Biggest-Ever Music Video Debut On YouTube". Billboard. Retrieved May 4, 2019.
  3. ^ "YG's Yang Hyun-suk Announces, "Blackpink to Make Comeback on March with Mini Album"". YG Life. February 8, 2019. Retrieved April 8, 2019.
  4. ^ Benjamin, Jeff (March 25, 2019). "BLACKPINK Announce New Single & EP 'Kill This Love'". Billboard. Retrieved April 4, 2019.
  5. ^ Benjamin, Jeff (April 2, 2019). "Blackpink Unleash Fierce, Individual 'Kill This Love' Teaser Videos: Watch". Billboard. Retrieved April 4, 2019.
  6. ^ Vincent, Brittany (April 4, 2019). "Blackpink's 'Kill This Love' Music Video Belongs in a Museum". MTV. Retrieved April 4, 2019.
  7. ^ a b Herman, Tamar (April 4, 2019). "Blackpink Unveil Fierce 'Kill This Love' Video: Watch". Billboard. Retrieved April 4, 2019.
  8. ^ Kim, Michelle (April 11, 2019). "Blackpink – Kill This Love EP: The K-pop girl group's enjoyable but weirdly dated EP offers a mishmash of EDM styles ahead of their big Coachella debut". Pitchfork. Retrieved May 5, 2019.
  9. ^ "YG 측 "블랙핑크 이번주 신곡 MV 촬영, 정확한 컴백일 발표 어려워" (공식입장)" [YG's representative "Black Pink is shooting the music video for the new song, it's difficult to determain a exact release date"] (in Korean). Naver. March 18, 2019. Retrieved April 8, 2019.
  10. ^ Shaffer, Claire (April 4, 2019). "Watch Blackpink's Genre-Mashing 'Kill This Love' Video". Rolling Stone. Retrieved April 4, 2019.
  11. ^ Cusumano, Katherine (April 5, 2019). "How Blackpink Became Poised to Usurp BTS As the Global Face of K-Pop". W Magazine. Retrieved April 7, 2019.
  12. ^ a b Herman, Tamar (April 8, 2019). "Blackpink's 'Kill This Love' Has Biggest-Ever Music Video Debut On YouTube". Billboard. Retrieved April 8, 2019.
  13. ^ Ting, Jasmine (April 7, 2019). "BLACKPINK Just Smashed a World Record". PaperMag. Retrieved April 7, 2019.
  14. ^ Herman, Tamar (April 7, 2019). "BLACKPINK's 'Kill This Love' Video Sets Record for Biggest YouTube Premiere Event". Billboard. Retrieved April 7, 2019.
  15. ^ Northman, Tora (April 9, 2019). "You Can Now Learn All the Dance Moves to BLACKPINK's 'Kill This Love'". HypeBae. Retrieved April 9, 2019.
  16. ^ Lee, Han-na (April 30, 2019). "Blackpink's new music video Kill This Love banned from TV after Rose is seen driving without a seat belt". South China Morning Post. Retrieved May 2, 2019.
  17. ^ "[ComeBack Stage] Blackpink – Kill This Love , 블랙핑크 – Kill This Love Show Music core 20190406". YG Entertainment, MBC TV. April 6, 2019. Retrieved April 8, 2019 – via YouTube.
  18. ^ "Blackpink – 'Kill This Love' 0407 SBS Inkigayo". YG Entertainment, SBS. April 7, 2019. Retrieved April 8, 2019 – via YouTube.
  19. ^ Barlow, Eve (April 13, 2019). "Blackpink's Coachella Performance Was a Historic Moment for K-Pop and Music's Future". Vulture. Retrieved May 4, 2019.
  20. ^ a b "2019년 14주차 Digital Chart" [Digital Chart – Week 14 of 2019] (in Korean). Gaon Music Chart. Retrieved April 18, 2019.
  21. ^ Zellner, Xander (April 15, 2019). "Blackpink's 'Kill This Love' Makes K-Pop History on Hot 100 & Billboard 200 Charts". Billboad. Retrieved May 4, 2019.
  22. ^ McIntyre, Hugh (April 18, 2019). "4 Ways Blackpink Is Making History On The U.K. Singles Chart This Week". Forbes. Retrieved May 5, 2019.
  23. ^ 4월 셋째 주 인기가요 차트 (in Korean). Seoul Broadcasting System. April 24, 2019. Retrieved April 28, 2019.
  24. ^ "'인기가요' 블랙핑크, 출연없이 1위...NCT127→갓세븐 컴백 러시 [종합]". www.xportsnews.com (in Korean). May 26, 2019. Retrieved May 26, 2019.
  25. ^ "Billboard Argentina Hot 100 - Semana del 21 de Abril". Billboard Argentina (in Spanish). Retrieved April 19, 2019.
  26. ^ "Blackpink – Kill This Love" (in German). Ö3 Austria Top 40. Retrieved April 18, 2019.
  27. ^ "Blackpink – Kill This Love" (in Dutch). Ultratip. Retrieved May 4, 2019.
  28. ^ "Blackpink – Kill This Love" (in French). Ultratip. Retrieved April 26, 2019.
  29. ^ "Blackpink Chart History (Canadian Hot 100)". Billboard. Retrieved April 16, 2019.
  30. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2019 in the date selector. Retrieved April 16, 2019.
  31. ^ Nestor, Siim (15 April 2019). "EESTI TIPP-40 MUUSIKAS: hevi tuleb ja proovib räppi tappa!". Eesti Ekspress (in Estonian). Retrieved 18 April 2019.
  32. ^ "Finland Digital Song Sales - Week 19/04/13". Retrieved April 18, 2019.
  33. ^ "Le Top de la semaine : Top Singles (téléchargement + streaming) – SNEP (Week 15, 2019)" (in French). Syndicat National de l'Édition Phonographique. Retrieved April 15, 2019.
  34. ^ "Official IFPI Charts – Digital Singles Chart (International) – Week: 14/2019". IFPI Greece. Retrieved 18 April 2019. {{cite web}}: Check |archiveurl= value (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  35. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved April 12, 2019.
  36. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved April 21, 2019.
  37. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved April 13, 2019.
  38. ^ "Billboard Japan Hot 100 2019/4/22". Billboard Japan (in Japanese). Retrieved April 17, 2019.
  39. ^ "Oricon Weekly Combined Singles Chart" (in Japanese). Oricon. Retrieved May 6, 2019.
  40. ^ "Top 20 Most Streamed International & Domestic Singles In Malaysia" (PDF). Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Retrieved April 17, 2019.
  41. ^ "Blackpink – Kill This Love" (in Dutch). Single Top 100. Retrieved April 12, 2019.
  42. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. April 15, 2019. Retrieved April 12, 2019.
  43. ^ "Blackpink – Kill This Love". AFP Top 100 Singles. Retrieved May 4, 2019.
  44. ^ "Top Radio & YouTube Hits". 14 April 2019. Retrieved 18 April 2019.
  45. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved April 13, 2019.
  46. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201915 into search. Retrieved April 16, 2019.
  47. ^ "BLACKPINK Chart History (K-Pop 100)". Billboard. Retrieved 2019-04-30.
  48. ^ "Top 100 Canciones: Semana 15". Productores de Música de España. Retrieved April 16, 2019.
  49. ^ "Veckolista Singlar, vecka 15". Sverigetopplistan. Retrieved April 12, 2019.
  50. ^ "Blackpink – Kill This Love". Swiss Singles Chart. Retrieved April 15, 2019.
  51. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 13, 2019.
  52. ^ "Blackpink Chart History (Hot 100)". Billboard. Retrieved April 16, 2019.
  53. ^ "World Digital Song Sales: April 20, 2019". Billboard. Retrieved April 17, 2019.
  54. ^ "Blackpink – Kill This Love – Single". Retrieved April 8, 2019 – via iTunes Store.
  55. ^ "Top 40/M Future Releases". All Access. All Access Music Group. Archived from the original on April 25, 2019. Retrieved April 25, 2019.
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