Kill This Love (song)

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"Kill This Love"
Single by Blackpink
from the EP Kill This Love
Language
  • Korean
  • English
  • Japanese
ReleasedApril 4, 2019
Genre
Length3:09
Label
Songwriter(s)
Producer(s)
  • Teddy Park
  • R.Tee
  • 24
  • Bekuh BOOM
Blackpink singles chronology
"Ddu-Du Ddu-Du"
(2018) 		"Kill This Love"
(2019)
Music video
"Kill This Love" on YouTube

"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019 through YG, Genie, and Interscope, as the lead single for the group's second Korean-language EP Kill This Love. It was written by Park Hong-jun and Rebecca Johnson and produced by them alongside 24 and R.Tee. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship. An accompanying music video for the song was directed by Hyun Seung Seo and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views and has, as of November 2019, accumulated 650 million views on the platform. A Japanese language version of the song was released in October 2019.

Commercially, the single reached the charts in 27 countries. It peaked at number two in South Korea and became the best-charting song of a South Korean girl group in the United States, peaking at number 41 on the Billboard Hot 100, selling 7,000 copies the first week.

Background and composition

Yang Hyun-suk, CEO of YG Entertainment announced in February 2019 that Blackpink was set for a comeback with an EP in March.[1] The single and EP were announced on March 25.[2] Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts.[3] The song was written by Park Hong-jun and Rebecca Johnson, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R.Tee and 24. Its lyrics have been described as a "breakup anthem"[4] and the song itself has been described as a stomping, brassy electropop track with trap elements.[5][6][7]

Music video

KBS banned the music video as member Rosé is seen driving a car without a seatbelt.

An accompanying music video for the song was directed by Hyun Seung Seo and shot in mid-March.[8] It was released simultaneously with the song. Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release.[9][5][10][11] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[12][11] It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers.[13] On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel.[14] South Korean public broadcaster KBS banned the music video "for violating the country’s Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.[15]

Promotion

Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.[16][17] "Kill This Love" and other songs of the same-titled EP were performed at Coachella on April 12.[18]

Commercial performance

"Kill This Love" debuted at no. 25 of the Gaon Digital Chart with only one and a half day of charting, later peaking at no. 2 the second week, giving the group their sixth top five song.[19] In the United States, the single debuted at no. 41, selling 7,000 pure copies first week and accumulating 18.6 million streams.[20] The song stayed in the Hot 100 for a total of four consecutive weeks.[21] In the United Kingdom, "Kill This Love" charted at no. 33, the highest for any female South Korean act.[22]

Accolades

Year-end lists
Critic/Publication List Rank Ref.
YouTube Top 10 Most-Watched MVs Of 2019 Within Korea 4 [23]

Awards and nominations

Year Organization Award Result Ref.
2019 2019 MTV Video Music Awards Best K-pop Nominated [24]
45th People's Choice Awards Music Video of the Year Won [25]
BreakTudo Awards 2019 International Music Video of the Year Won [26]
Boom Video of the Year Won
11th Melon Music Awards Best Dance – Female Nominated [27]
21st Mnet Asian Music Awards Song of the Year Nominated [28]
Best Dance Performance – Female Group Nominated
2020 9th Gaon Chart Music Awards Song of the Year – April Pending

Music program awards

Program Date Ref.
Inkigayo (SBS) April 21, 2019 [29]
May 26, 2019 [30]

Charts

Chart (2019) Peak
position
Argentina (Argentina Hot 100)[31] 42
Austria (Ö3 Austria Top 40)[32] 45
Belgium (Ultratip Bubbling Under Flanders)[33] 22
Belgium (Ultratip Bubbling Under Wallonia)[34] 31
Canada (Canadian Hot 100)[35] 11
Czech Republic (Singles Digitál Top 100)[36] 26
Estonia (Eesti Tipp-40)[37] 9
Finland Digital Song Sales (Billboard)[38] 9
France (SNEP)[39] 126
Invalid chart entered Germany2 58
Greece (IFPI)[40] 23
Hungary (Single Top 40)[41] 7
Hungary (Stream Top 40)[42] 12
Ireland (IRMA)[43] 30
Japan (Japan Hot 100)[44] 6
Japan Combined Weekly Singles (Oricon)[45] 20
Latvia (LAIPA)[46] 16
Lithuania (AGATA)[47] 9
Malaysia (RIM)[48] 1
Netherlands (Single Top 100)[49] 83
New Zealand (Recorded Music NZ)[50] 24
Portugal (AFP)[51] 42
Russia (Tophit)[52] 17
Scotland (OCC)[53] 40
Singapore (RIAS)[54] 13
Slovakia (Singles Digitál Top 100)[55] 22
South Korea (Hot 100)[56] 2
South Korea (Gaon)[19] 2
Spain (PROMUSICAE)[57] 55
Sweden (Sverigetopplistan)[58] 56
Switzerland (Schweizer Hitparade)[59] 45
UK Singles (OCC)[60] 33
US Billboard Hot 100[61] 41
US World Digital Song Sales (Billboard)[62] 1

Note: In Australia, the EP ranked at number 18 on the singles chart, but the single was not recognised separately.

Release history

Region Date Format Label Ref.
Various April 4, 2019
[63]
United States May 7, 2019 Contemporary hit radio Interscope [64]
Japan October 28, 2019
[65]

See also

References

  1. ^ "YG's Yang Hyun-suk Announces, "Blackpink to Make Comeback on March with Mini Album"". YG Life. February 8, 2019. Retrieved April 8, 2019.
  2. ^ Benjamin, Jeff (March 25, 2019). "BLACKPINK Announce New Single & EP 'Kill This Love'". Billboard. Retrieved April 4, 2019.
  3. ^ Benjamin, Jeff (April 2, 2019). "Blackpink Unleash Fierce, Individual 'Kill This Love' Teaser Videos: Watch". Billboard. Retrieved April 4, 2019.
  4. ^ Vincent, Brittany (April 4, 2019). "Blackpink's 'Kill This Love' Music Video Belongs in a Museum". MTV. Retrieved April 4, 2019.
  5. ^ a b Herman, Tamar (April 4, 2019). "Blackpink Unveil Fierce 'Kill This Love' Video: Watch". Billboard. Retrieved April 4, 2019.
  6. ^ Kim, Michelle (April 11, 2019). "Blackpink – Kill This Love EP: The K-pop girl group's enjoyable but weirdly dated EP offers a mishmash of EDM styles ahead of their big Coachella debut". Pitchfork. Retrieved May 5, 2019.
  7. ^ Kelley, Caitlin (April 4, 2019). "How Blackpink's 'Kill This Love' Reflects Their Ambitions For A US Crossover". Genius. Retrieved April 4, 2019.
  8. ^ "YG 측 "블랙핑크 이번주 신곡 MV 촬영, 정확한 컴백일 발표 어려워" (공식입장)" [YG's representative "Black Pink is shooting the music video for the new song, it's difficult to determain a exact release date"] (in Korean). Naver. March 18, 2019. Retrieved April 8, 2019.
  9. ^ Shaffer, Claire (April 4, 2019). "Watch Blackpink's Genre-Mashing 'Kill This Love' Video". Rolling Stone. Retrieved April 4, 2019.
  10. ^ Cusumano, Katherine (April 5, 2019). "How Blackpink Became Poised to Usurp BTS As the Global Face of K-Pop". W Magazine. Retrieved April 7, 2019.
  11. ^ a b Herman, Tamar (April 8, 2019). "Blackpink's 'Kill This Love' Has Biggest-Ever Music Video Debut On YouTube". Billboard. Retrieved April 8, 2019.
  12. ^ Ting, Jasmine (April 7, 2019). "BLACKPINK Just Smashed a World Record". PaperMag. Retrieved April 7, 2019.
  13. ^ Herman, Tamar (April 7, 2019). "BLACKPINK's 'Kill This Love' Video Sets Record for Biggest YouTube Premiere Event". Billboard. Retrieved April 7, 2019.
  14. ^ Northman, Tora (April 9, 2019). "You Can Now Learn All the Dance Moves to BLACKPINK's 'Kill This Love'". HypeBae. Retrieved April 9, 2019.
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  22. ^ McIntyre, Hugh (April 18, 2019). "4 Ways Blackpink Is Making History On The U.K. Singles Chart This Week". Forbes. Retrieved May 5, 2019.
  23. ^ "YouTube Reveals The Top 10 Most-Watched MVs Of 2019 Within Korea". Soompi. December 9, 2019. Retrieved December 9, 2019.
  24. ^ Aniftos, Rania (July 23, 2019). "Ariana Grande & Taylor Swift Lead 2019 MTV VMA Nominations: See Full List". Billboard. Retrieved July 23, 2019.
  25. ^ Nordyke, Kimberly; Howard, Annie (November 10, 2019). "People's Choice Awards: 'Avengers: Endgame' Named Best Movie". The Hollywood Reporter. Retrieved November 11, 2019.
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  28. ^ Jeong, An-ji (December 4, 2019), [2019 MAMA] 방탄소년단으로 시작해 방탄소년단으로 끝났다..대상 4개 포함 '9관왕' [종합] [[2019 MAMA] Started with BTS and ended with BTS. '9 Awards' with 4 Grand Prizes], Sports Chosun (in Korean), archived from the original on December 4, 2019, retrieved December 4, 2019
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  30. ^ "'인기가요' 블랙핑크, 출연없이 1위...NCT127→갓세븐 컴백 러시 [종합]". www.xportsnews.com (in Korean). May 26, 2019. Retrieved May 26, 2019.
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