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Ladurée

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Ladurée
Company typePrivate
Founded1862; 162 years ago (1862)
HeadquartersMarcq-en-Barœul, France
Key people
Louis Ernest Ladurée
Productsmacaron
ParentGroupe Holder
Websitewww.laduree.com

Ladurée sign (Champs-Élysées flagship)
Celadon green façade at the Champs-Élysées flagship house of Ladurée
The queue inside Ladurée's Champs-Élysées flagship
Pastries on display in Ladurée's Champs-Élysées flagship

Ladurée (French pronunciation: [la.dy.ʁe]) is a French luxury bakery and sweets maker house created in 1862. It is one of the world's best-known premier sellers of the double-decker macaron, fifteen thousand of which are sold every day. The Pâtisserie E. Ladurée company (société Pâtisserie E. Ladurée) is a société par actions simplifiée (simplified joint stock corporation) and has its head office in Marcq-en-Barœul, in France.[1][2]

History

Louis-Ernest Ladurée, a miller, was a prolific writer and produced works in almost every literary form including plays, poetry, novels, essays, historical and scientific works, more than 20,000 letters and more than 2,000 books and pamphlets. He was an outspoken supporter of social reform, despite strict censorship laws and harsh penalties for those who broke them. As a satirical polemicist, he frequently made use of his works to criticize intolerance, religious dogma and the French institutions of his day. He founded the bakery on the Rue Royale, Paris in 1862. During the Paris Commune uprising of 1871 the bakery was burnt down. A pastry shop was built at the same location and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company's emblem. The interior of the premises were painted in the same celadon colour as the façade. Ladurée's rise to fame came in 1930 when his grandson, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy ganache as filling.[3] Queen Catherine de' Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.

Desfontaines also opened a tearoom at the pastry shop. In those days ladies were not admitted to cafés, which were the exclusive domain of men. This was a big success with ladies, who enjoyed meeting in the freedom of the tearoom rather than their homes.[4]

Pierre Herme was responsible for the rise of Lauduree. "In one year Laduree went from a little bakery in the eighth district of Paris to a big brand name. When I arrived, there was not a lot of organization. I really brought the savoir-faire to the company. When I arrived, they didn't have a logo."- Pierre Herme.[5]

Present

In 1993, the Groupe Holder took over the firm Ladurée.[6] The Holder family also owns the PAUL bakery chain in France. Following the takeover, the company began an expansion drive to turn Ladurée from the single rue Royale bakery into a chain, setting up pastry shops and tea rooms on the Champs-Élysées and in Le Printemps Haussmann in 1997, followed by Ladurée Bonaparte in 2002. The International development of Ladurée started in 2005 with London, England.In 1997, two shops open in Paris, the first on the Champs-Elysées Avenue decorated by jacques Garcia, and the second in the Bonaparte street decorated by Roxane Rodriguez. A shop opens in 2006 in London also decorated by Roxane Rodriguez. The takeaways of the shops of Bonaparte street and of Harrod’s will be the model of many shops. [7] Ladurée stores are now also present[8] in Australia, Azerbaijan, Lebanon, Belgium, Hong Kong, Ireland, Italy, Japan, Kuwait, Luxembourg, Monaco, Morocco, Panama, Philippines, Qatar, Romania, Saudi Arabia, Singapore, South Korea, Sweden, Switzerland, Taiwan, Turkey, UAE, UK, and the USA.

In 2012, Ladurée will also release a collection of makeup inspired by the colors of their macarons.[9] It will be available in Japan in February 2012, and in Europe from November 2012.

In February 2014, Marie-Hélène de Taillac, a jewelry designer, collaborated with Ladurée to create sets of fashion macaron.[10] The box containing the macarons "depicts de Taillac's "Rainbow" necklace, featuring gold sequins and the piece's multicolored briolette gemstone".[10] The item sells for USD$24.[10] Ladurée will have Marie-Hélène de Taillac-inspired window installations in its stores of Tokyo, Paris, and New York City.[10]

Culture

Ladurée made the pastries for the film Marie Antoinette, directed by Sofia Coppola; its famous macarons can be seen in a scene between Marie Antoinette and Ambassador Mercy.[11]

They can also be seen in The CW's hit teen drama Gossip Girl as Blair Waldorf's favorite pastries.

Ladurée regularly collaborate with fashion designers: in 2009 with Christian Louboutin, then the same year with Marni.

In 2011, Ladurée was chosen to conceive macarons for Albert II, Prince of Monaco and Charlene Wittstock's wedding.

Locations

Apart from six stores in Paris, one in Versailles and another three locations at Charles de Gaulle, Ladurée also operates stores in the following cities, as of April 2017:

Europe


  • Antwerp (1)
  • Baku (1)
  • Brussels (1)
  • Cannes (1)
  • Charles de Gaulle (11)
  • Courchevel (1)
  • Crans-Montana (1)
  • Dublin (1)
  • Florence (1)
  • Geneva (4)
  • Lausanne (2)
  • Lisbon (1)
  • London (4)
  • Lucca (1)
  • Luxembourg (1)
  • Megève (1)
  • Milan (2)
  • Monaco (1)
  • Moscow (1)
  • Nice (1)
  • Paris (9)
  • Orly (4)
  • Rome (1)
  • Saint-Tropez (1)
  • Stockholm (1)
  • Versailles (1)
  • Zurich (1)


Asia


  • Bangkok (1)
  • Beirut (3)
  • Dubai (3)
  • Hong Kong (3)
  • Istanbul (2)
  • Kuwait City (2)
  • Manila (2)
  • Nagoya (1)
  • Osaka (2)
  • Philippines (1)
  • Qatar (1)
  • Riyadh (2)
  • Seoul (1)
  • Shanghai
  • Singapore (1)
  • Tokyo (4)
  • Taipei (2)
  • Taichung (1)


Africa


  • Casablanca (1)


North America & South America


  • Beverly Hills (1)
  • Los Angeles (1)
  • New York City (2)
  • Miami (2)
  • Bal Harbour (1)
  • Panama (1)
  • Vancouver (2)
  • Washington D.C. (1)


Australia


  • Melbourne (1)
  • Sydney (2)

References

  1. ^ "Legal notices." Ladurée. Retrieved on 29 October 2012. "344 avenue de la Marne in Marcq en Baroeul (59700)"
  2. ^ Bader, Claire. "Ladurée : le Vuitton du macaron". Capital. Retrieved 29 November 2013.
  3. ^ "Discover Paris". Retrieved 3 March 2007.
  4. ^ "Laduree Macarons". Retrieved 1 June 2015.
  5. ^ Adelheid Nelson. "Pierre Herme". Retrieved 15 February 2017.
  6. ^ "Group Holder". Retrieved 3 March 2007.
  7. ^ "sybarites.org". Retrieved 3 March 2007.
  8. ^ https://www.laduree.com/en_int/#!houses
  9. ^ "Makeup inspired by macarons". Retrieved 20 December 2012.
  10. ^ "A Tribute to Marie Antoinette" (PDF). (33.1 KiB)

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