Laurie Ann Goldman

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Laurie Ann Goldman
Laurie Ann Goldman of Spanx.jpg
Born Clarksdale, Mississippi, U.S.
Residence Atlanta, Georgia, U.S.
Alma mater University of Texas at Austin
Occupation Executive, Board Director
Spouse(s) Jonathan Goldman
Children Three sons

Laurie Ann Goldman is a chief executive with over 25 years of experience in building global consumer product businesses and brands best known for her time serving as the Chief Executive Officer of Spanx, Inc. from 2002-2014.[1] AdAge ranked her in its “50 Top Marketing executives” list in 2005.[2]


R.H. Macy’s[edit]

Goldman began her career at R.H. Macy & Co. where she worked in the advertising department to launch new brands, execute media relations campaigns and plan store events.[3]

The Coca-Cola Company[edit]

Goldman served for 10 years at The Coca-Cola Company in leading marketing roles including head of the world-wide licensing division for 54 countries.[4] During this time, she also worked on branding Coca-Cola for three different Olympics including the 1996 Atlanta Olympics.[5]

Spanx, Inc.[edit]

Laurie Ann Goldman became the CEO of Spanx in 2002. She had previously advised founder Sara Blakely on supply side management until she was named CEO. Under Goldman’s leadership, Spanx grew from a startup to a global omni-channel retailer with over 300 products and 4 brands in separate channels of distribution.[6] As CEO, Goldman worked to bring Spanx products to more than 11,500 locations across the globe including standalone Spanx stores, and on the runway at New York Fashion Week.[7] Spanx sales reached a reported $250 million in 2012.[1]


Goldman currently is a Director for Francesca’s Holdings Corporation (NASDAQ: FRAN),[8] SunTrust Bank, Atlanta,[9] Carter Center,[10] Anti-Defamation League,[11] Pace Academy,[12] and Atlanta Committee For Progress.[13]

Previously, she served on the Boards of the American Jewish Committee,[14] Committee of 200,[15] and the Jewish Federation.[16]


Goldman has been listed as one of AdAge’s Top 50 Marking executives and was a Jewish Women International (JWI) Honoree.[2][17] Goldman also received the National Human Relations and Leadership Award presented by the American Jewish Committee (AJC).[18] She also ran the Olympic torch through the streets of Atlanta during the 1996 Olympics.[9]

Personal life[edit]

Goldman was born in Clarksdale, Mississippi, and raised in New Orleans, Louisiana.

Goldman is married and has three children.[16] The family lives in Atlanta, Georgia.[19]

Goldman graduated from the University of Texas at Austin in 1984 with a Bachelor of Science degree.[16] Goldman and her husband sponsor the Jonathan and Laurie Ann Goldman Endowed Excellence Fund in Business and Communication to benefit The University of Texas College of Communication and the McCombs School of Business.[20]


  1. ^ a b Colleen Leahey (February 11, 2014). "SPANX CEO out after building the mega-brand". CNNMoney. 
  2. ^ a b Stephanie Thompson (November 7, 2005). "Spanx". Advertising Age. 
  3. ^ Katherine Boccaccio (April 19, 2013). "Francesca's names PetSmart, Spanx execs to board". Chain Store Age. 
  4. ^ Carla Caldwell (February 13, 2014). "Spanx CEO steps down". Atlanta Business Chronicle. 
  5. ^ Clare O'Connor (April 2, 2012). "Top Five Startup Tips From Spanx Billionaire Sara Blakely". Forbes. 
  6. ^ Melissa Stanger and Melia Robinson (September 26, 2013). "The Sexiest CEOs Alive!". Business Insider. 
  7. ^ Leanne Italie (February 5, 2014). "Models in Spanx kick off New York Fashion Week". Yahoo News. 
  8. ^ "Francesca's Holdings Corporation Appoints Laurie Ann Goldman and Joseph O'Leary to Its Board of Directors". Francesca's. April 18, 2013. 
  9. ^ a b "Spanx CEO, Buckhead Resident Laurie Ann Goldman to Serve as Keynote Speaker at MAX Awards". Buckhead Patch. February 14, 2013. 
  10. ^ "Carter Center Appoints New Members to Board of Councilors". Carter Center. June 21, 2010. 
  11. ^ "Honoring Champions of Social Justice". Cvent. November 19, 2013. 
  12. ^ "Campaign Leadership". Pace Academy. Retrieved April 8, 2014. 
  13. ^ "2014 Atlanta Committee for Progress Board of Directors". Atlanta Committee for Progress. Retrieved April 7, 2014. 
  14. ^ "Jewish Federation brings Spanx exec for women-only event". The American Israelite. Retrieved March 27, 2013. 
  15. ^ "FACES of the South: Laurie Ann Goldman, CEO of Spanx". StyleBlueprint. July 28, 2013. 
  16. ^ a b c Susan Josephs. "Transforming Spanx into a Multimillion-Dollar Business". Jewish Woman. Retrieved April 9, 2014. 
  17. ^ Ilene Schneider (February 2013). "Balance of Power". Orange County Jewish Life. 
  18. ^ "AJC Annual Report 2012". American Jewish Committee. January 2013. 
  19. ^ "Laurie Ann Goldman, CEO of Spanx, Inc.". Jewish Federation of Cincinnati. Retrieved April 10, 2014. 
  20. ^ "Jonathan and Laurie Ann Goldman Endowed Excellence Fund in Business and Communication". University of Texas at Austin. May 3, 2012.