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Like Nastya
Personal information
Born
Anastasia Radzinskaya

(2014-01-27) January 27, 2014 (age 10)
NationalityRussian
OccupationYouTuber
YouTube information
Channels
Years active2016–Present
GenreChildren
Subscribers87.4 million (Like Nastya)
Total views70.8 billion (Like Nastya)
NetworkYoola
100,000 subscribers2016
1,000,000 subscribers2018
10,000,000 subscribers2019
50,000,000 subscribers2020

Last updated: February 26, 2022

Anastasia Radzinskaya (Russian: Анастасия Юрьевна Радзинская; born January 27, 2014), also known as Nastya and Like Nastya is a Russian YouTuber. She and her parents run several YouTube channels for children, including Like Nastya, Like Nastya Vlog and Like Nastya Show. As of May 7, 2021, her channel is the fifth most-viewed channel on YouTube and the seventh most-subscribed channel on YouTube as well.

Venus

Radzinskaya was born in Krasnodar Krai, Southern Russia. Misdiagnosed with cerebral palsy, her doctors feared she might never be able to speak.[1]

Her mother Anna Radzinskaya had a bridal salon in Krasnodar which, according to her, made about 300 thousand Russian rubles per month. Her father Sergey Radzinskij had a construction company with 20 workers, which was more profitable, but less stable.[2]

In 2015 Anastasia's parents sold their companies, and in January 2016,[3] they created the Like Nastya channel on YouTube. In the beginning it was a toy unboxing channel, but later it was transformed into a channel showcasing visits of amusement parks in different countries. In the first 7 months the family visited 6 countries.[2]

They spent around 1-1.5 million Russian rubles per month, which were initially taken out of the family's savings, but later the channel became profitable, earning money from YouTube's partner program.[2] Like Nastya is also dubbed into other languages such as German, Arabic, Bangla, French, Portuguese, Hindi, Spanish, Korean, Vietnamese and Indonesian.

Later she and her family moved from Krasnodar Krai, Russia, to Miami, Florida in the United States.[citation needed]

YouTube career

Anastasia's parents signed with multi-channel network Yoola. The videos are created by Anastasia, her two parents and two video editors.[4]

According to Forbes, in 2019 Anastasia was "one of the world's fastest-growing creators, thanks to videos in seven languages", becoming the third highest-paid YouTuber in the world, with an estimated annual income of $18 million.[1]

Altogether, her channels make her the biggest children's YouTuber in the world and the most popular children's videoblogger on YouTube in terms of total views and subscribers, and she is the third-largest children's YouTuber in the world by subscribers alone.[5] Her largest channel (Like Nastya) is the 8th most-subscribed channel in the world.[6]

Main channels' statistics (February 7, 2022)
Channel Subscribers,
millions
Views,
billions
YouTube Creator Awards
0.1 1 10 50
Like Nastya 86.4 69.6 2016 2018 2018 2020
Like Nastya Show 40.5 18.23 2017 2017 2019
Like Nastya ESP 31.8 14.46 2017 2017 2019
Like Nastya Vlog 17.5 7.26 2017 2017 2019
Like Nastya AE 21 10.42 2019 2019 2020
Like Nastya PRT 20.1 9.95 2019 2019 2020

[7]

References

  1. ^ a b "The Highest-Paid YouTube Stars of 2019: The Kids Are Killing It". Forbes. December 18, 2019.
  2. ^ a b c Валерия Позычанюк (August 18, 2017). "От трех до пяти: как дети зарабатывают миллионы с помощью YouTube" (in Russian). RBK.
  3. ^ Болотов, Антон (July 21, 2019). ""YouTube только это и надо" - Пятилетняя россиянка хвастается роскошной жизнью на камеру. И зарабатывает миллионы". Lenta.ru (in Russian). Retrieved October 13, 2019.
  4. ^ Amanda Perelli (February 4, 2020). "Meet Yoola, the company helping YouTube stars like 6-year-old Anastasia Radzinskaya make millions from global business empires". Business Insider.
  5. ^ "How a 6-Year-Old Russian Girl Became YouTube's Most Popular Child Star". Bloomberg. April 21, 2020.
  6. ^ "Top 50 subscribed channels in the world". Social Blade.
  7. ^ The YouTube Rich List