London Calling! (musical)

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London Calling!
London Calling! (Noel Coward revue).gif
MusicNoël Coward
Philip Braham
LyricsNoël Coward
BookNoël Coward
Ronald Jeans
Productions1923 West End, London

London Calling! was a musical revue, produced by André Charlot with music and lyrics by Noël Coward, which opened at London's Duke of York's Theatre on 4 September 1923. It is famous for being Noël Coward's first publicly produced musical work and for the use of a 3-D stereoscopic shadowgraph as part of its opening act. The revue's song "Parisian Pierrot", sung by Gertrude Lawrence, was Coward's first big hit and became one of his signature tunes.

Background and productions[edit]

The basis of London Calling! began at the Swiss resort of Davos in Christmas 1922, when Coward presented a musical outline of a new project involving himself and Lawrence, to benefactor, Edward William Bootle Wilbraham, 3rd Earl of Lathom, who was also a friend of André Charlot.[1] Lathom had liked it and approached Charlot to produce it. Charlot's West End musical production Rats, which premiered on 21 February 1923 at the Vaudeville Theatre, also starred Lawrence. At first Charlot did not have Coward in mind for performing in London Calling!, but Coward used his contractual right of veto to turn down all other suggestions for leading man. Charlot gave way and paid him a wage of £40 a week with the success of the show.[2][3]

The revue featured 25 sketches, skits, songs and dance routines, with choreographic assistance by Fred Astaire who was working in London's Shaftesbury Theatre with his sister Adele at the time. Astaire taught Coward tap-dancing at the nearby Guildhall School of Music.[4] West End's leading lady Gertrude Lawrence made her singing debut with Coward's musical works, an association that would continue throughout their careers. Lawrence had previously worked with him on the Liverpool production of Gerhart Hauptmann's play Hannele in 1913.[5] The revue sketches made light of London society at the time, with one sketch called "The Swiss Family Whittlebot" poking fun at The Sitwells, known for their avant-garde poetry and ideas.[6]

The revue ran for 367 performances. Charlot was developing a new production entitled André Charlot's London Revue of 1924 and had replaced Lawrence with singer Joyce Barbour in January 1924, at which point the production was nearing the end of its 5-month run. Coward's next project was the controversial play The Vortex (1924).

Original cast[edit]


(In the order listed in The Lyrics of Noël Coward, pp. 5–18):

  • Tamarisk Town (Coward) – Gertrude Lawrence
  • Other Girls (Coward) – Noël Coward and chorus
  • When My Ship Comes Home
  • Carrie (Coward) – Gertrude Lawrence
  • There's Life in the Old Girl Yet (Coward) – Maisie Gay and chorus
  • Russian Blues (Coward) – Gertrude Lawrence and chorus
  • Prenez Garde, Lisette (Coward) – Maisie Gay
  • Sentiment (Philip Braham and Coward) – Noël Coward
  • Parisian Pierrot (Coward) – Gertrude Lawrence
  • What Love Means to Girls Like Me (Coward) – Maisie Gay
  • When We Were Girls Together (Coward) – Maisie Gay and chorus
  • Spanish Grandee (Coward) – Noël Coward

Other numbers performed:

  • Temperamental Honeymoon (Coward) – Noël Coward and chorus
  • You Were Meant for Me (Eubie Blake and Noble Sissle) – sung as a final duet between Coward and Lawrence

Shadowgraph and connections with radio[edit]

The opening act of London Calling! utilised Laurens Hammond's patented 3-D shadowgraph process, which required the patrons to wear special colour-tinted glasses. American inventor Hammond had earlier developed a Teleview sequential viewing system for use as part of the successful productions of the Ziegfeld Follies (1907–1931).[7] Its use influenced producer André Charlot, who was in the United States at the time of the Follies, to attempt something similar in Europe. Because the patent did not have immediate effect in foreign countries, Hammond was unable to collect any royalties from the production of London Calling!. With the success of the show, Charlot became referred to as "the British Ziegfeld", a title he loathed.[8]

Apart from the influence between productions on the use of shadowgraph, the first song title mentioning the medium of radio was in the Ziegfeld Follies of 1922. The name of the song was "Listening on Some Radio". The phrase "London Calling!" was the call sign of BBC Radio in London (2LO), which also began transmitting in 1922.

See also[edit]


  1. ^ The History of Latham Archived 20 November 2008 at the Wayback Machine
  2. ^ Morley, Sheridan. Coward, p. 27, Haus, 2005 ISBN 1-904341-88-8
  3. ^ £40 in 1923 would equate to at least £1,600 in 2007 terms
  4. ^ New Theatre Quarterly 39:37 ISSN 0266-464X
  5. ^ Day, Barry (ed.) The Letters of Noel Coward. (Page 34) Random House, 2007 ISBN 978-0-375-42303-1
  6. ^ Morley, Sheridan. Coward. (Page 29) Haus, 2005 ISBN 1-904341-88-8
  7. ^ "Shadows on the Wall". Retrieved 24 August 2013.
  8. ^ Kenrick, John. History of the Musical Stage at, The Cyber Encyclopedia of Musical Theatre, Film and Television


  • Coward, Noël. The Lyrics of Noël Coward, Heinemann, London, 1965.