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Ludwig Drums

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Ludwig Drums
Company typePrivate
IndustryMusical instruments
Founded1909; 115 years ago (1909)
in Chicago, Illinois, United States[1]
FounderWilliam F. & Theobald Ludwig[1]
Headquarters
North Carolina
,
United States
Area served
Worldwide
ProductsDrum kits, timpani, percussion
ParentConn-Selmer
Websitewww.ludwig-drums.com

Ludwig Drums is an American manufacturer of percussion instruments. The brand achieved significant popularity in the 1960s, through the endorsement of The Beatles' drummer Ringo Starr.[2]

History

The Ludwig Drum Company was established in 1909 by William F. & Theobald Ludwig, sons of a German immigrant to the United States.[3] William Jr. had been a professional drummer, playing with circuses and touring vaudeville shows, along with the occasional skating-rink gig. Since this work was irregular, he and his brother, Theobald, opened a drum shop in Chicago; they called it Ludwig & Ludwig.[4] The company started with a concept for the design and manufacture of a functional bass drum pedal.[5]

The company added new products to its catalog, such as snare drums and timpani in 1916. In 1917, Ludwig signed a deal to build rope drums to support World War I. Theobald Ludwig died in 1918 and William continued on his own.[5] By 1923, the factory was the largest drum manufacturer in the world, employing 240 workers.[4] In the late 20's, the company was sold to the C.G. Conn instrument company. William Ludwig stayed on to run the company for Conn (which also owned the Leedy Drum Co. at this time). Eventually, William Ludwig decided to leave Conn and start a new company of his own. He was unable to use the Ludwig name since that trademark now belonged to Conn who continued to market Ludwig & Ludwig drums.

I stopped at that picture and asked why he (Ringo Starr) put our name on the front of his bass drum head. Arbiter said that he was so proud that he had an imported drum set from America, especially from a famous company like Ludwig, that at the time of purchase he insisted on having the Ludwig name painted on the front of the head!

William Ludwig's grandson[4]

In 1937, William bought a factory building and started The WFL Drum Company (his initials). The company continued producing drums at a small scale for the duration of World War II but after the armistice William got back to the idea of making the company a large drum manufacturer. WFL was a competitor with Ludwig and Ludwig. Conn combined their two drum brands into one in the early 50's forming Leedy & Ludwig and then decided to quit the drum business altogether. In 1955, William and his son Bill Jr. were able to buy the Ludwig trademark back from Conn and over the next few years their company and its products transitioned from the WFL brand to being called "Ludwig" again.

Despite success, Ludwig's breakthrough would occur February 9, 1964, when The Beatles made their debut on The Ed Sullivan Show,[6][7] and the Ludwig logo, displayed on the front of Ringo Starr's bass drum, could be seen by the television audience of about seventy-three million people.[1][4][7] As it happens, Starr chose that brand upon joining the band simply because he liked the oyster pearl black color of the drum kit he chose. Regardless, the publicity resulted in Ludwig's sales doubling quickly to $13 million, which prompted production to increase to a 24/7 production as the company became the foremost drum manufacturer in North America for twenty years.[8]

Ludwig acquired the Musser Mallet Company, a manufacturer of xylophones, marimbas and vibraphones, in 1965.[3]

On November 4, 1981, William F. Ludwig II sold the business to the Selmer Company (now Conn-Selmer). Selmer closed the Damen Avenue factory in the ensuing years and moved the drum production business to Monroe, North Carolina in 1984.[3][4][9] The Musser manufacturing facility remained in LaGrange, Illinois until 2013, and was then moved to Elkhart, Indiana.[10]

Artists

Some of the musicians that currently or previously played Ludwigs are:[11][12]

Ringo Starr, Alex Van Halen, and Marky Ramone are some of the musicians using Ludwig.

References

  1. ^ a b c "The 1960's" at Vintage Ludwig Drums
  2. ^ "The Story Behind Ringo's Drums" by Charlie West
  3. ^ a b c "Ludwig". Our Brands. Conn-Selmer, Inc. Retrieved 2015-12-21.
  4. ^ a b c d e "The origins of Ludwig drums" on The Chicago Reader
  5. ^ a b Ludwig on Conn-Selmer website
  6. ^ "The Beatles on The Ed Sullivan Show on February 9, 1964" on Ed Sullivan website
  7. ^ a b "The Beatles’ first Ed Sullivan Show" on The Beatles Bible
  8. ^ O'Reilly, Terry. "Bookmarks 2016". Under the Influence. CBC News. Retrieved 27 August 2016.
  9. ^ Selmer's History, 7 Dec 2011
  10. ^ "Musser". Our Brands. Conn-Selmer, Inc. Retrieved 2015-12-21.
  11. ^ Artists on Ludwig website
  12. ^ "A Century of the most famous names" on Ludwig website
  13. ^ "Carmine Appice, an exclusive interview", Glide Magazine, 8 Jul 2013
  14. ^ Drum set up on John Bonham website
  15. ^ "10 Ways To Sound Like John Bonham" by John Natellion Drum Magazine, Nov 2008
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