MJR Theatres

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

MJR Digital Cinemas is a movie theater chain headquartered in Bloomfield Hills, Michigan.[1] MJR Digital Cinemas serves the Metro Detroit area. Currently, MJR owns and operates nine movie theaters with 148 screens under the MJR banner, with a 10th location opening in Warren in April 2017. It also operates a five-screen movie theater, the Allen Park Digital Cinemas, which shows second-run movies.

History[edit]

MJR Theatres began in the early 1980s with the acquisition of the Main Art Theatre in Royal Oak, Michigan. In 1990, they would purchase a drive-in in Monroe and a theater in Waterford, Michigan. In June 1990, the MJR Adrian Cinema 6 opened in Adrian, MI. It became the MJR Adrian Cinema 10 in 1997. The chain took its name from its original slogan, "Movies Just Right."[2] MJR's current slogan is "It's More Fun at MJR," as heard on its advertising jingle which appears in the chain's policy trailer.[3]

During the 1990s, MJR would begin building more Multiplex cinemas, including one 11-(now 16-)screen theater in Waterford which replaced the Waterford Twin and Summit Place 3 Cinema (which MJR owned in the late-1990s) in 1998 and a 16-screen theater in Chesterfield Township, Michigan. In order to help finance the new cinemas, MJR sold some of its existing theaters, including the Main Art Theatre in Royal Oak, the Livonia Mall Cinemas and the drive-in in Monroe. Luna Enterprises purchased an interest in the chain at this time.[4] The Southgate 20 was the chain's first megaplex, followed by the Brighton 20, which had opened with 16 screens, and the Marketplace 20 in Sterling Heights, Michigan.

More recent theaters to be built by MJR include the 14-screen Partridge Creek 14 in Clinton Township, Michigan which opened in 2007, and the 16-screen Westland Grand Cinemas, opened in 2011.[5]

In December 2013, MJR announced its first Studio Bar and Lounge, to be built adjacent to the lobby at its Marketplace location in Sterling Heights.[6] As of 2018, including the new MJR Universal Grand Cinema 16 (Opened 4/7/2017), MJR has 9 locations with a Studio Bar; with the only exclusion being the Adrian location.

The 16-screen Troy Grand Digital Cinema 16 opened on June 20, 2014.[7] This was also around the time that MJR created its first PLF (Premium Large-Screen Format) titled the EPIC Experience. The EPIC Experience at the Troy location features one of the largest Cinema screens in Michigan, measuring 43' tall and 80' wide. The EPIC Experience also includes 4K projection and Dolby Atmos.[8]

References[edit]

  1. ^ MJR Theatres at Luna Enterprises website Archived 28 June 2009 at the Wayback Machine
  2. ^ Rivest's Ultimate List of Movie Theatres: Detroit Suburban Theatres
  3. ^ MJR Theatres Policy Trailer jingle
  4. ^ MJR Theatres at Luna Enterprises website Archived 28 June 2009 at the Wayback Machine
  5. ^ Rivest's Ultimate List of Movie Theatres: Detroit Suburban Theatres
  6. ^ "Roncelli Inc | MJR Studio Bar & Lounge". roncelli-inc.com. Retrieved 16 January 2017.
  7. ^ City of Troy and MJR Digital Cinemas announce $16 million deal
  8. ^ "The Epic Experience | MJR Digital Cinemas". www.mjrtheatres.com. Retrieved 16 January 2017.

External links[edit]