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Maguffin is a Soho-based London production company.[1]

Maguffin currently represents the following directors, amongst others:

  • Simon Hilton - music videos & documentaries, live concerts, concert projections, art films, website design, internet multimedia and archive restoration & development.
  • Bird Studios - digital animation and visual effects for feature films, TV, commercials & music videos.


Maguffin is a misspelling of the word MacGuffin (also McGuffin), which is a term coined by English film director Alfred Hitchcock for a device used to motivate the characters and plot in a film.

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